Simon Property Group advertising spend, FY2025

Simon Property Group (SPG) reported $156M of advertising expense for the fiscal year ended Dec 31, 2025. That is 2.4% of revenue of $6.4B. Up 7.8% from FY2024.

Ad spend, FY2025
$156M
year ended Dec 31, 2025
Change vs prior year
+7.8%
vs FY2024
Share of revenue
2.4%
of $6.4B revenue
Rank by ad spend
#259
of 336 companies

Key facts

  • Ad spend is 1.2x its FY2015 level ($135M), in line with revenue (1.2x).
  • FY2025 is the highest year on file, going back to FY2007.
  • Largest increase +18.1% in FY2023; largest cut -34.4% in FY2020.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 2.4% of revenue, up from 2.1% in FY2020.
  • Simon Property Group spends more on advertising than 23% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2007 (ended 2007-12-31): $94.3M 2007 FY2008 (ended 2008-12-31): $96.8M FY2009 (ended 2009-12-31): $93.6M FY2010 (ended 2010-12-31): $97.2M 2010 FY2011 (ended 2011-12-31): $107M FY2012 (ended 2012-12-31): $110M FY2013 (ended 2013-12-31): $118M 2013 FY2014 (ended 2014-12-31): $137M FY2015 (ended 2015-12-31): $135M FY2016 (ended 2016-12-31): $143M 2016 FY2017 (ended 2017-12-31): $151M FY2018 (ended 2018-12-31): $151M FY2019 (ended 2019-12-31): $150M 2019 FY2020 (ended 2020-12-31): $98.6M FY2021 (ended 2021-12-31): $114M FY2022 (ended 2022-12-31): $108M 2022 FY2023 (ended 2023-12-31): $127M FY2024 (ended 2024-12-31): $145M FY2025 (ended 2025-12-31): $156M 2025 $156M

Ad spend as % of revenue

0% 1% 2% 3% FY2007 (ended 2007-12-31): 2.6% 2007 FY2008 (ended 2008-12-31): 2.6% FY2009 (ended 2009-12-31): 2.5% FY2010 (ended 2010-12-31): 2.5% 2010 FY2011 (ended 2011-12-31): 2.5% FY2012 (ended 2012-12-31): 2.6% FY2013 (ended 2013-12-31): 2.6% 2013 FY2014 (ended 2014-12-31): 2.8% FY2015 (ended 2015-12-31): 2.6% FY2016 (ended 2016-12-31): 2.6% 2016 FY2017 (ended 2017-12-31): 2.7% FY2018 (ended 2018-12-31): 2.7% FY2019 (ended 2019-12-31): 2.6% 2019 FY2020 (ended 2020-12-31): 2.1% FY2021 (ended 2021-12-31): 2.2% FY2022 (ended 2022-12-31): 2.0% 2022 FY2023 (ended 2023-12-31): 2.3% FY2024 (ended 2024-12-31): 2.4% FY2025 (ended 2025-12-31): 2.4% 2025 2.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $156M +7.8% $6.4B 2.4% MarketingAndAdvertisingExpense 10-K Feb 25, 2026
FY2024 Dec 31, 2024 $145M +13.5% $6B 2.4% MarketingAndAdvertisingExpense 10-K Feb 25, 2026
FY2023 Dec 31, 2023 $127M +18.1% $5.7B 2.3% MarketingAndAdvertisingExpense 10-K Feb 25, 2026
FY2022 Dec 31, 2022 $108M -5.7% $5.3B 2.0% MarketingAndAdvertisingExpense 10-K Feb 21, 2025
FY2021 Dec 31, 2021 $114M +15.9% $5.1B 2.2% MarketingAndAdvertisingExpense 10-K Feb 22, 2024
FY2020 Dec 31, 2020 $98.6M -34.4% $4.6B 2.1% MarketingAndAdvertisingExpense 10-K Feb 23, 2023
FY2019 Dec 31, 2019 $150M -0.6% $5.8B 2.6% MarketingAndAdvertisingExpense 10-K Feb 24, 2022
FY2018 Dec 31, 2018 $151M +0.2% $5.6B 2.7% MarketingAndAdvertisingExpense 10-K Feb 25, 2021
FY2017 Dec 31, 2017 $151M +5.6% $5.5B 2.7% MarketingAndAdvertisingExpense 10-K Feb 21, 2020
FY2016 Dec 31, 2016 $143M +5.9% $5.4B 2.6% MarketingAndAdvertisingExpense 10-K Feb 22, 2019
FY2015 Dec 31, 2015 $135M -1.3% $5.3B 2.6% MarketingAndAdvertisingExpense 10-K Feb 23, 2018
FY2014 Dec 31, 2014 $137M +15.9% $4.9B 2.8% MarketingAndAdvertisingExpense 10-K Feb 24, 2017
FY2013 Dec 31, 2013 $118M +7.4% $4.5B 2.6% MarketingAndAdvertisingExpense 10-K Feb 26, 2016
FY2012 Dec 31, 2012 $110M +2.6% $4.3B 2.6% MarketingAndAdvertisingExpense 10-K Feb 27, 2015
FY2011 Dec 31, 2011 $107M +10.1% $4.3B 2.5% MarketingAndAdvertisingExpense 10-K Feb 27, 2014
FY2010 Dec 31, 2010 $97.2M +3.9% $4B 2.5% MarketingAndAdvertisingExpense 10-K Feb 28, 2013
FY2009 Dec 31, 2009 $93.6M -3.3% $3.8B 2.5% MarketingAndAdvertisingExpense 10-K Feb 28, 2012
FY2008 Dec 31, 2008 $96.8M +2.6% $3.8B 2.6% MarketingAndAdvertisingExpense 10-K Feb 25, 2011
FY2007 Dec 31, 2007 $94.3M n/a $3.7B 2.6% MarketingAndAdvertisingExpense 10-K Feb 25, 2010

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Simon Property Group in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
255 New Oriental Education & Technology Group $160M 2.8% +28.9% FY2026
256 Freshpet $158M 14.3% +23.6% FY2025
257 Petco Health & Wellness $158M 2.6% +1.1% FY2026
258 Incyte $156M 3.0% -22.3% FY2025
259 Simon Property Group $156M 2.4% +7.8% FY2025
260 eHealth $154M 27.7% -6.5% FY2025
261 Scotts Miracle-Gro $152M 4.5% +8.0% FY2025

Full ranking of 336 companies · Biggest increases #154

Questions

How much does Simon Property Group spend on advertising?

Simon Property Group spent $156M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 25, 2026.

What percentage of revenue does Simon Property Group spend on advertising?

2.4% of revenue in fiscal 2025 ($156M of $6.4B). The median across the 336 companies tracked is 5.2%.

Is Simon Property Group spending more on advertising?

Yes. Ad spend rose 7.8% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.

How does Simon Property Group rank by advertising spend?

#259 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Simon Property Group's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Feb 25, 2026
Accession number
0001104659-26-019419
Company
SIMON PROPERTY GROUP INC., CIK 1063761, SIC 6798 (Real Estate Investment Trusts)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Simon Property Group advertising spend, FY2007-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 25, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/simon-property-group/advertising-spend/
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CSV, all years · CSV, all 336 companies