Petco Health & Wellness advertising spend, FY2026
Petco Health & Wellness (WOOF) reported $158M of advertising expense for the fiscal year ended Jan 31, 2026. That is 2.6% of revenue of $6B. Up 1.1% from FY2025.
Key facts
- Ad spend is 31% below its FY2021 level ($228M), while revenue grew 1.2x.
- The highest year on file is FY2021 at $228M; FY2026 is 31% below it.
- Largest increase +35.3% in FY2021; largest cut -19.7% in FY2025.
- Ad spend is 2.6% of revenue, down from 4.6% in FY2021.
- Petco Health & Wellness spends more on advertising than 24% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jan 31, 2026 | $158M | +1.1% | $6B | 2.6% | AdvertisingExpense | 10-K Mar 13, 2026 |
| FY2025 | Feb 1, 2025 | $156M | -19.7% | $6.1B | 2.6% | AdvertisingExpense | 10-K Mar 13, 2026 |
| FY2024 | Feb 3, 2024 | $194M | -4.6% | $6.3B | 3.1% | AdvertisingExpense | 10-K Mar 13, 2026 |
| FY2023 | Jan 28, 2023 | $204M | -10.6% | $6B | 3.4% | AdvertisingExpense | 10-K Mar 31, 2025 |
| FY2022 | Jan 29, 2022 | $228M | 0.0% | $5.8B | 3.9% | AdvertisingExpense | 10-K Apr 3, 2024 |
| FY2021 | Jan 30, 2021 | $228M | +35.3% | $4.9B | 4.6% | AdvertisingExpense | 10-K Mar 28, 2023 |
| FY2020 | Feb 1, 2020 | $168M | n/a | $4.4B | 3.8% | AdvertisingExpense | 10-K Mar 28, 2023 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Petco Health & Wellness in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 253 | Frontdoor | $162M | 7.7% | -4.7% | FY2025 |
| 254 | Aflac | $160M | 0.9% | -11.6% | FY2025 |
| 255 | New Oriental Education & Technology Group | $160M | 2.8% | +28.9% | FY2026 |
| 256 | Freshpet | $158M | 14.3% | +23.6% | FY2025 |
| 257 | Petco Health & Wellness | $158M | 2.6% | +1.1% | FY2026 |
| 258 | Incyte | $156M | 3.0% | -22.3% | FY2025 |
| 259 | Simon Property Group | $156M | 2.4% | +7.8% | FY2025 |
Questions
How much does Petco Health & Wellness spend on advertising?
Petco Health & Wellness spent $158M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 13, 2026.
What percentage of revenue does Petco Health & Wellness spend on advertising?
2.6% of revenue in fiscal 2026 ($158M of $6B). The median across the 336 companies tracked is 5.2%.
Is Petco Health & Wellness spending more on advertising?
Yes. Ad spend rose 1.1% in fiscal 2026 from fiscal 2025.
How does Petco Health & Wellness rank by advertising spend?
#257 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Petco Health & Wellness's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Mar 13, 2026
- Accession number
0001193125-26-106114- Company
- Petco Health & Wellness Company, Inc., CIK 1826470, SIC 5990 (Retail-Retail Stores, NEC)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Petco Health & Wellness advertising spend, FY2020-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/petco-health-wellness/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies