RH advertising spend, FY2026

RH (RH) reported $106M of advertising expense for the fiscal year ended Jan 31, 2026. That is 3.1% of revenue of $3.4B. Down 13.1% from FY2025.

Ad spend, FY2026
$106M
year ended Jan 31, 2026
Change vs prior year
-13.1%
vs FY2025
Share of revenue
3.1%
of $3.4B revenue
Rank by ad spend
#323
of 336 companies

Key facts

  • Ad spend is 2% below its FY2016 level ($108M), while revenue grew 1.6x.
  • The highest year on file is FY2025 at $122M; FY2026 is 13% below it.
  • Largest increase +77.5% in FY2023; largest cut -45.4% in FY2021.
  • Ad spend is 3.1% of revenue, up from 2.1% in FY2021.
  • RH spends more on advertising than 4% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2011 (ended 2011-01-29): $56.1M FY2012 (ended 2012-01-28): $66.9M 2012 FY2013 (ended 2013-02-02): $98.8M FY2014 (ended 2014-02-01): $83M 2014 FY2015 (ended 2015-01-31): $115M FY2016 (ended 2016-01-30): $108M 2016 FY2017 (ended 2017-01-28): $79.8M FY2018 (ended 2018-02-03): $107M 2018 FY2019 (ended 2019-02-02): $97M FY2020 (ended 2020-02-01): $108M 2020 FY2021 (ended 2021-01-30): $59M FY2022 (ended 2022-01-29): $40M 2022 FY2023 (ended 2023-01-28): $71M FY2024 (ended 2024-02-03): $107M 2024 FY2025 (ended 2025-02-01): $122M FY2026 (ended 2026-01-31): $106M 2026 $106M

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2011 (ended 2011-01-29): 7.3% FY2012 (ended 2012-01-28): 7.0% 2012 FY2013 (ended 2013-02-02): 8.3% FY2014 (ended 2014-02-01): 5.4% 2014 FY2015 (ended 2015-01-31): 6.1% FY2016 (ended 2016-01-30): 5.1% 2016 FY2017 (ended 2017-01-28): 3.7% FY2018 (ended 2018-02-03): 4.4% 2018 FY2019 (ended 2019-02-02): 3.9% FY2020 (ended 2020-02-01): 4.1% 2020 FY2021 (ended 2021-01-30): 2.1% FY2022 (ended 2022-01-29): 1.1% 2022 FY2023 (ended 2023-01-28): 2.0% FY2024 (ended 2024-02-03): 3.5% 2024 FY2025 (ended 2025-02-01): 3.8% FY2026 (ended 2026-01-31): 3.1% 2026 3.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 31, 2026 $106M -13.1% $3.4B 3.1% AdvertisingExpense 10-K Apr 1, 2026
FY2025 Feb 1, 2025 $122M +14.0% $3.2B 3.8% AdvertisingExpense 10-K Apr 1, 2026
FY2024 Feb 3, 2024 $107M +50.7% $3B 3.5% AdvertisingExpense 10-K Apr 1, 2026
FY2023 Jan 28, 2023 $71M +77.5% $3.6B 2.0% AdvertisingExpense 10-K Apr 2, 2025
FY2022 Jan 29, 2022 $40M -32.2% $3.8B 1.1% AdvertisingExpense 10-K Mar 28, 2024
FY2021 Jan 30, 2021 $59M -45.4% $2.8B 2.1% AdvertisingExpense 10-K Mar 29, 2023
FY2020 Feb 1, 2020 $108M +11.3% $2.6B 4.1% AdvertisingExpense 10-K Mar 30, 2022
FY2019 Feb 2, 2019 $97M -9.0% $2.5B 3.9% AdvertisingExpense 10-K Mar 30, 2021
FY2018 Feb 3, 2018 $107M +33.6% $2.4B 4.4% AdvertisingExpense 10-K Mar 30, 2020
FY2017 Jan 28, 2017 $79.8M -25.9% $2.1B 3.7% AdvertisingExpense 10-K Mar 29, 2019
FY2016 Jan 30, 2016 $108M -6.1% $2.1B 5.1% AdvertisingExpense 10-K Mar 29, 2018
FY2015 Jan 31, 2015 $115M +38.2% $1.9B 6.1% AdvertisingExpense 10-K Mar 29, 2017
FY2014 Feb 1, 2014 $83M -16.0% $1.6B 5.4% AdvertisingExpense 10-K Mar 30, 2016
FY2013 Feb 2, 2013 $98.8M +47.7% $1.2B 8.3% AdvertisingExpense 10-K Mar 27, 2015
FY2012 Jan 28, 2012 $66.9M +19.3% $958M 7.0% AdvertisingExpense 10-K Mar 31, 2014
FY2011 Jan 29, 2011 $56.1M n/a $773M 7.3% AdvertisingExpense 10-K Apr 29, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to RH in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
319 Corpay $108M 2.4% +43.6% FY2025
321 T. Rowe Price $107M 1.5% -17.1% FY2025
322 Coursera $107M 14.1% +70.7% FY2025
323 RH $106M 3.1% -13.1% FY2026
324 Brilliant Earth Group $106M 24.2% -2.2% FY2025
325 Jazz Pharmaceuticals $106M 2.5% -1.7% FY2025
326 BGC Group $105M 3.6% +49.3% FY2025

Full ranking of 336 companies · Biggest cuts #21

Questions

How much does RH spend on advertising?

RH spent $106M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Apr 1, 2026.

What percentage of revenue does RH spend on advertising?

3.1% of revenue in fiscal 2026 ($106M of $3.4B). The median across the 336 companies tracked is 5.2%.

Is RH spending more on advertising?

No. Ad spend fell 13.1% in fiscal 2026 from fiscal 2025.

How does RH rank by advertising spend?

#323 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does RH's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Apr 1, 2026
Accession number
0001104659-26-037992
Company
RH, CIK 1528849, SIC 5712 (Retail-Furniture Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
RH advertising spend, FY2011-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Apr 1, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/rh/advertising-spend/
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CSV, all years · CSV, all 336 companies