BGC Group advertising spend, FY2025

BGC Group (BGC) reported $105M of advertising expense for the fiscal year ended Dec 31, 2025. That is 3.6% of revenue of $2.9B. Up 49.3% from FY2024.

Ad spend, FY2025
$105M
year ended Dec 31, 2025
Change vs prior year
+49.3%
vs FY2024
Share of revenue
3.6%
of $2.9B revenue
Rank by ad spend
#326
of 336 companies

Key facts

  • Ad spend is 1.1x its FY2015 level ($100M), in line with revenue (1.1x).
  • FY2025 is the highest year on file, going back to FY2011.
  • Largest increase +49.3% in FY2025; largest cut -53.3% in FY2020.
  • Ad spend has risen 4 years in a row.
  • Ad spend is 3.6% of revenue, up from 1.9% in FY2020.
  • BGC Group spends more on advertising than 3% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2011 (ended 2011-12-31): $79.1M 2011 FY2012 (ended 2012-12-31): $86M FY2013 (ended 2013-12-31): $81M 2013 FY2014 (ended 2014-12-31): $72M FY2015 (ended 2015-12-31): $100M 2015 FY2016 (ended 2016-12-31): $57M FY2017 (ended 2017-12-31): $62.5M 2017 FY2018 (ended 2018-12-31): $69.3M FY2019 (ended 2019-12-31): $81.8M 2019 FY2020 (ended 2020-12-31): $38.2M FY2021 (ended 2021-12-31): $38M 2021 FY2022 (ended 2022-12-31): $49.2M FY2023 (ended 2023-12-31): $61.9M 2023 FY2024 (ended 2024-12-31): $70.5M FY2025 (ended 2025-12-31): $105M 2025 $105M

Ad spend as % of revenue

0% 2% 4% 6% FY2011 (ended 2011-12-31): 5.4% 2011 FY2012 (ended 2012-12-31): 5.0% FY2013 (ended 2013-12-31): 4.6% 2013 FY2014 (ended 2014-12-31): 4.0% FY2015 (ended 2015-12-31): 3.6% 2015 FY2016 (ended 2016-12-31): 3.7% FY2017 (ended 2017-12-31): 3.6% 2017 FY2018 (ended 2018-12-31): 3.6% FY2019 (ended 2019-12-31): 3.9% 2019 FY2020 (ended 2020-12-31): 1.9% FY2021 (ended 2021-12-31): 1.9% 2021 FY2022 (ended 2022-12-31): 2.7% FY2023 (ended 2023-12-31): 3.1% 2023 FY2024 (ended 2024-12-31): 3.1% FY2025 (ended 2025-12-31): 3.6% 2025 3.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $105M +49.3% $2.9B 3.6% MarketingAndAdvertisingExpense 10-K Mar 2, 2026
FY2024 Dec 31, 2024 $70.5M +13.9% $2.3B 3.1% MarketingAndAdvertisingExpense 10-K Mar 2, 2026
FY2023 Dec 31, 2023 $61.9M +25.7% $2B 3.1% MarketingAndAdvertisingExpense 10-K Mar 2, 2026
FY2022 Dec 31, 2022 $49.2M +29.3% $1.8B 2.7% MarketingAndAdvertisingExpense 10-K Mar 3, 2025
FY2021 Dec 31, 2021 $38M -0.5% $2B 1.9% MarketingAndAdvertisingExpense 10-K Feb 29, 2024
FY2020 Dec 31, 2020 $38.2M -53.3% $2.1B 1.9% MarketingAndAdvertisingExpense 10-K Mar 1, 2023
FY2019 Dec 31, 2019 $81.8M +18.0% $2.1B 3.9% MarketingAndAdvertisingExpense 10-K Feb 28, 2022
FY2018 Dec 31, 2018 $69.3M +11.0% $1.9B 3.6% MarketingAndAdvertisingExpense 10-K Mar 1, 2021
FY2017 Dec 31, 2017 $62.5M +9.6% $1.8B 3.6% MarketingAndAdvertisingExpense 10-K Feb 28, 2020
FY2016 Dec 31, 2016 $57M -43.0% $1.6B 3.7% MarketingAndAdvertisingExpense 10-K Mar 1, 2019
FY2015 Dec 31, 2015 $100M +38.9% $2.8B 3.6% MarketingAndAdvertisingExpense 10-K Feb 22, 2018
FY2014 Dec 31, 2014 $72M -11.1% $1.8B 4.0% MarketingAndAdvertisingExpense 10-K Feb 28, 2017
FY2013 Dec 31, 2013 $81M -5.8% $1.7B 4.6% MarketingAndAdvertisingExpense 10-K Feb 29, 2016
FY2012 Dec 31, 2012 $86M +8.8% $1.7B 5.0% MarketingAndAdvertisingExpense 10-K Mar 2, 2015
FY2011 Dec 31, 2011 $79.1M n/a $1.5B 5.4% MarketingAndAdvertisingExpense 10-K Feb 28, 2014

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to BGC Group in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
322 Coursera $107M 14.1% +70.7% FY2025
323 RH $106M 3.1% -13.1% FY2026
324 Brilliant Earth Group $106M 24.2% -2.2% FY2025
325 Jazz Pharmaceuticals $106M 2.5% -1.7% FY2025
326 BGC Group $105M 3.6% +49.3% FY2025
327 Oxford Industries $104M 7.0% -6.3% FY2026
328 Floor & Decor $104M 2.2% -4.3% FY2025

Full ranking of 336 companies · Biggest increases #24 · New $100M spenders #20

Questions

How much does BGC Group spend on advertising?

BGC Group spent $105M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 2, 2026.

What percentage of revenue does BGC Group spend on advertising?

3.6% of revenue in fiscal 2025 ($105M of $2.9B). The median across the 336 companies tracked is 5.2%.

Is BGC Group spending more on advertising?

Yes. Ad spend rose 49.3% in fiscal 2025 from fiscal 2024. It has risen 4 years in a row.

How does BGC Group rank by advertising spend?

#326 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does BGC Group's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Mar 2, 2026
Accession number
0001628280-26-013162
Company
BGC Group, Inc., CIK 1094831, SIC 6200 (Security & Commodity Brokers, Dealers, Exchanges & Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
BGC Group advertising spend, FY2011-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 2, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/bgc-group/advertising-spend/
Download
CSV, all years · CSV, all 336 companies