Floor & Decor advertising spend, FY2025
Floor & Decor (FND) reported $104M of advertising expense for the fiscal year ended Dec 25, 2025. That is 2.2% of revenue of $4.7B. Down 4.3% from FY2024.
Key facts
- Ad spend is 4.2x its FY2015 level ($24.5M), slower than revenue (6.0x).
- The highest year on file is FY2023 at $112M; FY2025 is 8% below it.
- Largest increase +36.8% in FY2016; largest cut -4.3% in FY2025.
- Ad spend has fallen 2 years in a row.
- Ad spend is 2.2% of revenue, down from 2.7% in FY2020.
- Floor & Decor spends more on advertising than 2% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 25, 2025 | $104M | -4.3% | $4.7B | 2.2% | AdvertisingExpense | 10-K Feb 19, 2026 |
| FY2024 | Dec 26, 2024 | $108M | -3.5% | $4.5B | 2.4% | AdvertisingExpense | 10-K Feb 19, 2026 |
| FY2023 | Dec 28, 2023 | $112M | +7.5% | $4.4B | 2.5% | AdvertisingExpense | 10-K Feb 19, 2026 |
| FY2022 | Dec 29, 2022 | $104M | +15.4% | $4.3B | 2.4% | AdvertisingExpense | 10-K Feb 20, 2025 |
| FY2021 | Dec 30, 2021 | $90.4M | +35.7% | $3.4B | 2.6% | AdvertisingExpense | 10-K Feb 22, 2024 |
| FY2020 | Dec 31, 2020 | $66.6M | +1.4% | $2.4B | 2.7% | AdvertisingExpense | 10-K Feb 23, 2023 |
| FY2019 | Dec 26, 2019 | $65.7M | +18.8% | $2B | 3.2% | AdvertisingExpense | 10-K Feb 24, 2022 |
| FY2018 | Dec 27, 2018 | $55.3M | +27.0% | $1.7B | 3.2% | AdvertisingExpense | 10-K Feb 25, 2021 |
| FY2017 | Dec 28, 2017 | $43.6M | +30.0% | $1.4B | 3.1% | AdvertisingExpense | 10-K Feb 20, 2020 |
| FY2016 | Dec 29, 2016 | $33.5M | +36.8% | $1.1B | 3.2% | AdvertisingExpense | 10-K Feb 25, 2019 |
| FY2015 | Dec 31, 2015 | $24.5M | n/a | $784M | 3.1% | AdvertisingExpense | 10-K Mar 5, 2018 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Floor & Decor in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 325 | Jazz Pharmaceuticals | $106M | 2.5% | -1.7% | FY2025 |
| 326 | BGC Group | $105M | 3.6% | +49.3% | FY2025 |
| 327 | Oxford Industries | $104M | 7.0% | -6.3% | FY2026 |
| 328 | Floor & Decor | $104M | 2.2% | -4.3% | FY2025 |
| 329 | $102M | 4.6% | n/a | FY2025 | |
| 330 | Interactive Brokers Group | $102M | 1.6% | +52.2% | FY2025 |
| 331 | Churchill Downs | $102M | 3.5% | +12.3% | FY2025 |
Questions
How much does Floor & Decor spend on advertising?
Floor & Decor spent $104M on advertising in fiscal 2025, the year ended Dec 25, 2025, according to its 10-K filed Feb 19, 2026.
What percentage of revenue does Floor & Decor spend on advertising?
2.2% of revenue in fiscal 2025 ($104M of $4.7B). The median across the 336 companies tracked is 5.2%.
Is Floor & Decor spending more on advertising?
No. Ad spend fell 4.3% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.
How does Floor & Decor rank by advertising spend?
#328 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Floor & Decor's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 19, 2026
- Accession number
0001628280-26-009770- Company
- Floor & Decor Holdings, Inc., CIK 1507079, SIC 5211 (Retail-Lumber & Other Building Materials Dealers)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Floor & Decor advertising spend, FY2015-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/floor-decor-holdings/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies