Reddit advertising spend, FY2025
Reddit (RDDT) reported $102M of advertising expense for the fiscal year ended Dec 31, 2025. That is 4.6% of revenue of $2.2B.
Key facts
- Ad spend is 3.0x its FY2022 level ($34.4M), slower than revenue (3.3x).
- Reddit spends more on advertising than 2% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $102M | n/a | $2.2B | 4.6% | AdvertisingExpense | 10-K Feb 6, 2026 |
| FY2024 | Dec 31, 2024 | $0 | n/a | $1.3B | 0.0% | AdvertisingExpense | 10-K Feb 6, 2026 |
| FY2023 | Dec 31, 2023 | $0 | n/a | $804M | 0.0% | AdvertisingExpense | 10-K Feb 6, 2026 |
| FY2022 | Dec 31, 2022 | $34.4M | n/a | $667M | 5.2% | AdvertisingExpense | 10-K Feb 13, 2025 |
A $0 value is what the filing tagged for that year. YoY is not shown next to it.
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Reddit in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 328 | Floor & Decor | $104M | 2.2% | -4.3% | FY2025 |
| 329 | $102M | 4.6% | n/a | FY2025 | |
| 330 | Interactive Brokers Group | $102M | 1.6% | +52.2% | FY2025 |
| 331 | Churchill Downs | $102M | 3.5% | +12.3% | FY2025 |
| 332 | AutoZone | $101M | 0.5% | -7.6% | FY2026 |
| 333 | Sonic Automotive | $101M | 0.7% | +19.8% | FY2025 |
| 334 | A. O. Smith | $101M | 2.6% | +0.8% | FY2025 |
Questions
How much does Reddit spend on advertising?
Reddit spent $102M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 6, 2026.
What percentage of revenue does Reddit spend on advertising?
4.6% of revenue in fiscal 2025 ($102M of $2.2B). The median across the 336 companies tracked is 5.2%.
How does Reddit rank by advertising spend?
#329 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Reddit's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 6, 2026
- Accession number
0001713445-26-000022- Company
- Reddit, Inc., CIK 1713445, SIC 7374 (Services-Computer Processing & Data Preparation)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Reddit advertising spend, FY2022-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 6, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/reddit/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies