AutoZone advertising spend, FY2026

AutoZone (AZO) reported $101M of advertising expense for the fiscal year ended Aug 29, 2026. That is 0.5% of revenue of $20.3B. Down 7.6% from FY2025.

Ad spend, FY2026
$101M
year ended Aug 29, 2026
Change vs prior year
-7.6%
vs FY2025
Share of revenue
0.5%
of $20.3B revenue
Rank by ad spend
#332
of 336 companies

Key facts

  • Ad spend is 1.0x its FY2016 level ($98.3M), slower than revenue (1.9x).
  • The highest year on file is FY2025 at $110M; FY2026 is 8% below it.
  • Largest increase +15.7% in FY2015; largest cut -16.4% in FY2009.
  • Ad spend is 0.5% of revenue, about the same as 0.6% in FY2021.
  • AutoZone spends more on advertising than 1% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2008 (ended 2008-08-30): $86.2M 2008 FY2009 (ended 2009-08-29): $72.1M FY2010 (ended 2010-08-28): $65.5M FY2011 (ended 2011-08-27): $71.5M 2011 FY2012 (ended 2012-08-25): $74.7M FY2013 (ended 2013-08-31): $83.7M FY2014 (ended 2014-08-30): $84.7M 2014 FY2015 (ended 2015-08-29): $98M FY2016 (ended 2016-08-27): $98.3M FY2017 (ended 2017-08-26): $93.1M 2017 FY2018 (ended 2018-08-25): $95.2M FY2019 (ended 2019-08-31): $87.5M FY2020 (ended 2020-08-29): $77.6M 2020 FY2021 (ended 2021-08-28): $85.9M FY2022 (ended 2022-08-27): $97.1M FY2023 (ended 2023-08-26): $99.5M 2023 FY2024 (ended 2024-08-31): $103M FY2025 (ended 2025-08-30): $110M FY2026 (ended 2026-08-29): $101M 2026 $101M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% FY2008 (ended 2008-08-30): 1.3% 2008 FY2009 (ended 2009-08-29): 1.1% FY2010 (ended 2010-08-28): 0.9% FY2011 (ended 2011-08-27): 0.9% 2011 FY2012 (ended 2012-08-25): 0.9% FY2013 (ended 2013-08-31): 0.9% FY2014 (ended 2014-08-30): 0.9% 2014 FY2015 (ended 2015-08-29): 1.0% FY2016 (ended 2016-08-27): 0.9% FY2017 (ended 2017-08-26): 0.9% 2017 FY2018 (ended 2018-08-25): 0.8% FY2019 (ended 2019-08-31): 0.7% FY2020 (ended 2020-08-29): 0.6% 2020 FY2021 (ended 2021-08-28): 0.6% FY2022 (ended 2022-08-27): 0.6% FY2023 (ended 2023-08-26): 0.6% 2023 FY2024 (ended 2024-08-31): 0.6% FY2025 (ended 2025-08-30): 0.6% FY2026 (ended 2026-08-29): 0.5% 2026 0.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Aug 29, 2026 $101M -7.6% $20.3B 0.5% AdvertisingExpense 10-K Oct 26, 2026
FY2025 Aug 30, 2025 $110M +6.6% $18.9B 0.6% AdvertisingExpense 10-K Oct 26, 2026
FY2024 Aug 31, 2024 $103M +3.2% $18.5B 0.6% AdvertisingExpense 10-K Oct 26, 2026
FY2023 Aug 26, 2023 $99.5M +2.5% $17.5B 0.6% AdvertisingExpense 10-K Oct 27, 2025
FY2022 Aug 27, 2022 $97.1M +13.0% $16.3B 0.6% AdvertisingExpense 10-K Oct 28, 2024
FY2021 Aug 28, 2021 $85.9M +10.7% $14.6B 0.6% AdvertisingExpense 10-K Oct 24, 2023
FY2020 Aug 29, 2020 $77.6M -11.3% $12.6B 0.6% AdvertisingExpense 10-K Oct 24, 2022
FY2019 Aug 31, 2019 $87.5M -8.1% $11.9B 0.7% AdvertisingExpense 10-K Oct 25, 2021
FY2018 Aug 25, 2018 $95.2M +2.3% $11.2B 0.8% AdvertisingExpense 10-K Oct 26, 2020
FY2017 Aug 26, 2017 $93.1M -5.3% $10.9B 0.9% AdvertisingExpense 10-K Oct 28, 2019
FY2016 Aug 27, 2016 $98.3M +0.3% $10.6B 0.9% AdvertisingExpense 10-K Oct 24, 2018
FY2015 Aug 29, 2015 $98M +15.7% $10.2B 1.0% AdvertisingExpense 10-K Oct 25, 2017
FY2014 Aug 30, 2014 $84.7M +1.2% $9.5B 0.9% AdvertisingExpense 10-K Oct 24, 2016
FY2013 Aug 31, 2013 $83.7M +12.0% $9.1B 0.9% AdvertisingExpense 10-K Oct 26, 2015
FY2012 Aug 25, 2012 $74.7M +4.5% $8.6B 0.9% AdvertisingExpense 10-K Oct 27, 2014
FY2011 Aug 27, 2011 $71.5M +9.2% $8.1B 0.9% AdvertisingExpense 10-K Oct 28, 2013
FY2010 Aug 28, 2010 $65.5M -9.2% $7.4B 0.9% AdvertisingExpense 10-K Oct 22, 2012
FY2009 Aug 29, 2009 $72.1M -16.4% $6.8B 1.1% AdvertisingExpense 10-K Oct 24, 2011
FY2008 Aug 30, 2008 $86.2M n/a $6.5B 1.3% AdvertisingExpense 10-K Oct 25, 2010

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to AutoZone in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
329 Reddit $102M 4.6% n/a FY2025
330 Interactive Brokers Group $102M 1.6% +52.2% FY2025
331 Churchill Downs $102M 3.5% +12.3% FY2025
332 AutoZone $101M 0.5% -7.6% FY2026
333 Sonic Automotive $101M 0.7% +19.8% FY2025
334 A. O. Smith $101M 2.6% +0.8% FY2025
335 Alaska Air Group $101M 0.7% +4.1% FY2025

Full ranking of 336 companies · Biggest cuts #39 · Lowest ad-to-revenue #10

Questions

How much does AutoZone spend on advertising?

AutoZone spent $101M on advertising in fiscal 2026, the year ended Aug 29, 2026, according to its 10-K filed Oct 26, 2026.

What percentage of revenue does AutoZone spend on advertising?

0.5% of revenue in fiscal 2026 ($101M of $20.3B). The median across the 336 companies tracked is 5.2%.

Is AutoZone spending more on advertising?

No. Ad spend fell 7.6% in fiscal 2026 from fiscal 2025.

How does AutoZone rank by advertising spend?

#332 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does AutoZone's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Oct 26, 2026
Accession number
0001104659-26-118791
Company
AUTOZONE INC, CIK 866787, SIC 5531 (Retail-Auto & Home Supply Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
AutoZone advertising spend, FY2008-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Oct 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/autozone/advertising-spend/
Download
CSV, all years · CSV, all 336 companies