A. O. Smith advertising spend, FY2025

A. O. Smith (AOS) reported $101M of advertising expense for the fiscal year ended Dec 31, 2025. That is 2.6% of revenue of $3.8B. Up 0.8% from FY2024.

Ad spend, FY2025
$101M
year ended Dec 31, 2025
Change vs prior year
+0.8%
vs FY2024
Share of revenue
2.6%
of $3.8B revenue
Rank by ad spend
#334
of 336 companies

Key facts

  • Ad spend is 1% below its FY2015 level ($102M).
  • The highest year on file is FY2018 at $132M; FY2025 is 23% below it.
  • Largest increase +23.0% in FY2011; largest cut -16.2% in FY2019.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 2.6% of revenue, down from 3.4% in FY2020.
  • A. O. Smith spends more on advertising than 1% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2009 (ended 2009-12-31): $41M FY2010 (ended 2010-12-31): $47.9M 2010 FY2011 (ended 2011-12-31): $58.9M FY2012 (ended 2012-12-31): $69.2M FY2013 (ended 2013-12-31): $78M 2013 FY2014 (ended 2014-12-31): $94M FY2015 (ended 2015-12-31): $102M FY2016 (ended 2016-12-31): $114M 2016 FY2017 (ended 2017-12-31): $127M FY2018 (ended 2018-12-31): $132M FY2019 (ended 2019-12-31): $111M 2019 FY2020 (ended 2020-12-31): $97M FY2021 (ended 2021-12-31): $107M FY2022 (ended 2022-12-31): $100M 2022 FY2023 (ended 2023-12-31): $93.9M FY2024 (ended 2024-12-31): $100M FY2025 (ended 2025-12-31): $101M 2025 $101M

Ad spend as % of revenue

0% 2% 4% 6% FY2009 (ended 2009-12-31): n/a FY2010 (ended 2010-12-31): n/a 2010 FY2011 (ended 2011-12-31): n/a FY2012 (ended 2012-12-31): n/a FY2013 (ended 2013-12-31): n/a 2013 FY2014 (ended 2014-12-31): n/a FY2015 (ended 2015-12-31): n/a FY2016 (ended 2016-12-31): 4.2% 2016 FY2017 (ended 2017-12-31): 4.2% FY2018 (ended 2018-12-31): 4.1% FY2019 (ended 2019-12-31): 3.7% 2019 FY2020 (ended 2020-12-31): 3.4% FY2021 (ended 2021-12-31): 3.0% FY2022 (ended 2022-12-31): 2.7% 2022 FY2023 (ended 2023-12-31): 2.4% FY2024 (ended 2024-12-31): 2.6% FY2025 (ended 2025-12-31): 2.6% 2025 2.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $101M +0.8% $3.8B 2.6% AdvertisingExpense 10-K Feb 10, 2026
FY2024 Dec 31, 2024 $100M +6.8% $3.8B 2.6% AdvertisingExpense 10-K Feb 10, 2026
FY2023 Dec 31, 2023 $93.9M -6.5% $3.9B 2.4% AdvertisingExpense 10-K Feb 10, 2026
FY2022 Dec 31, 2022 $100M -6.2% $3.8B 2.7% AdvertisingExpense 10-K Feb 13, 2024
FY2021 Dec 31, 2021 $107M +10.3% $3.5B 3.0% AdvertisingExpense 10-K Feb 13, 2024
FY2020 Dec 31, 2020 $97M -12.4% $2.9B 3.4% AdvertisingExpense 10-K Feb 14, 2023
FY2019 Dec 31, 2019 $111M -16.2% $3B 3.7% AdvertisingExpense 10-K Feb 11, 2022
FY2018 Dec 31, 2018 $132M +4.1% $3.2B 4.1% AdvertisingExpense 10-K Feb 12, 2021
FY2017 Dec 31, 2017 $127M +11.4% $3B 4.2% AdvertisingExpense 10-K Feb 24, 2020
FY2016 Dec 31, 2016 $114M +11.4% $2.7B 4.2% AdvertisingExpense 10-K Feb 15, 2019
FY2015 Dec 31, 2015 $102M +8.7% n/a n/a AdvertisingExpense 10-K Feb 16, 2018
FY2014 Dec 31, 2014 $94M +20.5% n/a n/a AdvertisingExpense 10-K Feb 17, 2017
FY2013 Dec 31, 2013 $78M +12.7% n/a n/a AdvertisingExpense 10-K Feb 17, 2016
FY2012 Dec 31, 2012 $69.2M +17.5% n/a n/a AdvertisingExpense 10-K Feb 18, 2015
FY2011 Dec 31, 2011 $58.9M +23.0% n/a n/a AdvertisingExpense 10-K Feb 20, 2014
FY2010 Dec 31, 2010 $47.9M +16.8% n/a n/a AdvertisingExpense 10-K Feb 27, 2013
FY2009 Dec 31, 2009 $41M n/a n/a n/a AdvertisingExpense 10-K Feb 27, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to A. O. Smith in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
329 Reddit $102M 4.6% n/a FY2025
330 Interactive Brokers Group $102M 1.6% +52.2% FY2025
331 Churchill Downs $102M 3.5% +12.3% FY2025
332 AutoZone $101M 0.5% -7.6% FY2026
333 Sonic Automotive $101M 0.7% +19.8% FY2025
334 A. O. Smith $101M 2.6% +0.8% FY2025
335 Alaska Air Group $101M 0.7% +4.1% FY2025

Full ranking of 336 companies · Biggest increases #232

Questions

How much does A. O. Smith spend on advertising?

A. O. Smith spent $101M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 10, 2026.

What percentage of revenue does A. O. Smith spend on advertising?

2.6% of revenue in fiscal 2025 ($101M of $3.8B). The median across the 336 companies tracked is 5.2%.

Is A. O. Smith spending more on advertising?

Yes. Ad spend rose 0.8% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does A. O. Smith rank by advertising spend?

#334 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does A. O. Smith's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 10, 2026
Accession number
0000091142-26-000008
Company
SMITH A O CORP, CIK 91142, SIC 3630 (Household Appliances)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
A. O. Smith advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 10, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/smith-a-o/advertising-spend/
Download
CSV, all years · CSV, all 336 companies