Interactive Brokers Group advertising spend, FY2025
Interactive Brokers Group (IBKR) reported $102M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.6% of revenue of $6.2B. Up 52.2% from FY2024.
Key facts
- Ad spend is 2.2x its FY2022 level ($46M), faster than revenue (2.0x).
- FY2025 is the highest year on file, going back to FY2022.
- Largest increase +52.2% in FY2025.
- Ad spend has risen 3 years in a row.
- Interactive Brokers Group spends more on advertising than 2% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $102M | +52.2% | $6.2B | 1.6% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2024 | Dec 31, 2024 | $67M | +42.6% | $5.2B | 1.3% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2023 | Dec 31, 2023 | $47M | +2.2% | $4.3B | 1.1% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2022 | Dec 31, 2022 | $46M | n/a | $3.1B | 1.5% | AdvertisingExpense | 10-K Feb 27, 2025 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense). Revenue is net of interest expense.
Compared with similar spenders
The 6 companies closest to Interactive Brokers Group in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 329 | $102M | 4.6% | n/a | FY2025 | |
| 330 | Interactive Brokers Group | $102M | 1.6% | +52.2% | FY2025 |
| 331 | Churchill Downs | $102M | 3.5% | +12.3% | FY2025 |
| 332 | AutoZone | $101M | 0.5% | -7.6% | FY2026 |
| 333 | Sonic Automotive | $101M | 0.7% | +19.8% | FY2025 |
| 334 | A. O. Smith | $101M | 2.6% | +0.8% | FY2025 |
| 335 | Alaska Air Group | $101M | 0.7% | +4.1% | FY2025 |
Full ranking of 336 companies · Biggest increases #20 · New $100M spenders #21
Questions
How much does Interactive Brokers Group spend on advertising?
Interactive Brokers Group spent $102M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 27, 2026.
What percentage of revenue does Interactive Brokers Group spend on advertising?
1.6% of revenue in fiscal 2025 ($102M of $6.2B). The median across the 336 companies tracked is 5.2%.
Is Interactive Brokers Group spending more on advertising?
Yes. Ad spend rose 52.2% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.
How does Interactive Brokers Group rank by advertising spend?
#330 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Interactive Brokers Group's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 27, 2026
- Accession number
0001381197-26-000062- Company
- Interactive Brokers Group, Inc., CIK 1381197, SIC 6211 (Security Brokers, Dealers & Flotation Companies)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Interactive Brokers Group advertising spend, FY2022-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/interactive-brokers-group/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies