Companies that crossed $100M in ad spend, last fiscal year
Advertising expense below $100M in the prior fiscal year and $100M or more in the latest one. 24 companies.
Drawn from 336 US-listed companies, each on its latest fiscal year (FY2025 for 252 companies, FY2026 for 84 companies). Source: SEC EDGAR XBRL company facts. Data as of Nov 4, 2026. Methodology.
| # | Company | Ad spend | Revenue | Ad / revenue | YoY | Prior year | Year ended |
|---|---|---|---|---|---|---|---|
| 1 | Vertex Pharmaceuticals VRTX | $203M | $12B | 1.7% | +136.6% | $85.7M | Dec 31, 2025 |
| 2 | Madrigal Pharmaceuticals MDGL | $145M | $958M | 15.1% | +175.3% | $52.7M | Dec 31, 2025 |
| 3 | Upbound Group UPBD | $132M | $4.7B | 2.8% | +103.7% | $65M | Dec 31, 2025 |
| 4 | Paycom Software PAYC | $126M | $2.1B | 6.1% | +45.4% | $86.3M | Dec 31, 2025 |
| 5 | ZipRecruiter ZIP | $125M | $449M | 27.9% | +27.7% | $98M | Dec 31, 2025 |
| 6 | Supernus INDV | $124M | $1.2B | 10.0% | +82.4% | $68M | Dec 31, 2025 |
| 7 | Insulet PODD | $121M | $2.7B | 4.5% | +43.9% | $84.3M | Dec 31, 2025 |
| 8 | Tarsus Pharmaceuticals TARS | $121M | $451M | 26.9% | +306.7% | $29.8M | Dec 31, 2025 |
| 9 | Lazard LAZ | $118M | $3.2B | 3.7% | +19.1% | $99.4M | Dec 31, 2025 |
| 10 | Inspire Medical Systems INSP | $115M | $912M | 12.6% | +21.1% | $94.9M | Dec 31, 2025 |
| 11 | Warby Parker WRBY | $114M | $872M | 13.1% | +18.9% | $95.8M | Dec 31, 2025 |
| 12 | Atlanticus ATLC | $113M | $2B | 5.8% | +101.6% | $56.2M | Dec 31, 2025 |
| 13 | Lucid Group LCID | $112M | $1.4B | 8.3% | +125.3% | $49.8M | Dec 31, 2025 |
| 14 | BridgeBio Pharma BBIO | $110M | $502M | 21.9% | +412.1% | $21.5M | Dec 31, 2025 |
| 15 | Versant Media Group VSNT | $109M | $6.7B | 1.6% | +32.9% | $82M | Dec 31, 2025 |
| 16 | D.R. Horton DHI | $108M | $34.3B | 0.3% | +49.7% | $72.3M | Sep 30, 2025 |
| 17 | Corpay CPAY | $108M | $4.5B | 2.4% | +43.6% | $75M | Dec 31, 2025 |
| 18 | Tractor Supply TSCO | $108M | $15.5B | 0.7% | +13.1% | $95.2M | Dec 27, 2025 |
| 19 | Coursera COUR | $107M | $758M | 14.1% | +70.7% | $62.4M | Dec 31, 2025 |
| 20 | BGC Group BGC | $105M | $2.9B | 3.6% | +49.3% | $70.5M | Dec 31, 2025 |
| 21 | Interactive Brokers Group IBKR | $102M | $6.2B | 1.6% | +52.2% | $67M | Dec 31, 2025 |
| 22 | Churchill Downs CHDN | $102M | $2.9B | 3.5% | +12.3% | $90.7M | Dec 31, 2025 |
| 23 | Sonic Automotive SAH | $101M | $15.2B | 0.7% | +19.8% | $84.5M | Dec 31, 2025 |
| 24 | Alaska Air Group ALK | $101M | $14.2B | 0.7% | +4.1% | $97M | Dec 31, 2025 |
Other lists
Largest ad spenders · Biggest increases · Biggest cuts · Highest ad-to-revenue · Lowest ad-to-revenue · Up 5+ years in a row