Inspire Medical Systems advertising spend, FY2025
Inspire Medical Systems (INSP) reported $115M of advertising expense for the fiscal year ended Dec 31, 2025. That is 12.6% of revenue of $912M. Up 21.1% from FY2024.
Key facts
- Ad spend is 4.4x its FY2020 level ($26.4M), slower than revenue (7.9x).
- FY2025 is the highest year on file, going back to FY2017.
- Largest increase +93.5% in FY2019; largest cut -5.4% in FY2024.
- Ad spend is 12.6% of revenue, down from 22.9% in FY2020.
- Inspire Medical Systems spends more on advertising than 9% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.4x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $115M | +21.1% | $912M | 12.6% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2024 | Dec 31, 2024 | $94.9M | -5.4% | $803M | 11.8% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2023 | Dec 31, 2023 | $100M | +35.0% | $625M | 16.1% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2022 | Dec 31, 2022 | $74.3M | +55.4% | $408M | 18.2% | AdvertisingExpense | 10-K Feb 10, 2025 |
| FY2021 | Dec 31, 2021 | $47.8M | +81.1% | $233M | 20.5% | AdvertisingExpense | 10-K Feb 9, 2024 |
| FY2020 | Dec 31, 2020 | $26.4M | +46.7% | $115M | 22.9% | AdvertisingExpense | 10-K Feb 10, 2023 |
| FY2019 | Dec 31, 2019 | $18M | +93.5% | $82M | 21.9% | AdvertisingExpense | 10-K Feb 15, 2022 |
| FY2018 | Dec 31, 2018 | $9.3M | +47.6% | $50.6M | 18.4% | AdvertisingExpense | 10-K Feb 24, 2021 |
| FY2017 | Dec 31, 2017 | $6.3M | n/a | $28.6M | 22.1% | AdvertisingExpense | 10-K Feb 25, 2020 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Inspire Medical Systems in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 307 | Inspire Medical Systems | $115M | 12.6% | +21.1% | FY2025 |
| 308 | Cracker Barrel Old Country Store | $114M | 3.4% | -4.5% | FY2026 |
| 309 | Warby Parker | $114M | 13.1% | +18.9% | FY2025 |
| 310 | Atlanticus | $113M | 5.8% | +101.6% | FY2025 |
| 311 | Warner Music Group | $113M | 1.7% | -5.0% | FY2025 |
| 312 | Perdoceo Education | $113M | 13.3% | +11.8% | FY2025 |
| 313 | Lucid Group | $112M | 8.3% | +125.3% | FY2025 |
Full ranking of 336 companies · Biggest increases #72 · New $100M spenders #10
Questions
How much does Inspire Medical Systems spend on advertising?
Inspire Medical Systems spent $115M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 13, 2026.
What percentage of revenue does Inspire Medical Systems spend on advertising?
12.6% of revenue in fiscal 2025 ($115M of $912M). The median across the 336 companies tracked is 5.2%.
Is Inspire Medical Systems spending more on advertising?
Yes. Ad spend rose 21.1% in fiscal 2025 from fiscal 2024.
How does Inspire Medical Systems rank by advertising spend?
#307 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Inspire Medical Systems's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 13, 2026
- Accession number
0001609550-26-000016- Company
- Inspire Medical Systems, Inc., CIK 1609550, SIC 3841 (Surgical & Medical Instruments & Apparatus)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Inspire Medical Systems advertising spend, FY2017-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/inspire-medical-systems/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies