Perdoceo Education advertising spend, FY2025

Perdoceo Education (PRDO) reported $113M of advertising expense for the fiscal year ended Dec 31, 2025. That is 13.3% of revenue of $846M. Up 11.8% from FY2024.

Ad spend, FY2025
$113M
year ended Dec 31, 2025
Change vs prior year
+11.8%
vs FY2024
Share of revenue
13.3%
of $846M revenue
Rank by ad spend
#312
of 336 companies

Key facts

  • Ad spend is 49% below its FY2015 level ($221M); revenue is 0% lower.
  • The highest year on file is FY2010 at $299M; FY2025 is 62% below it.
  • Largest increase +11.8% in FY2025; largest cut -29.8% in FY2016.
  • Ad spend is 13.3% of revenue, down from 20.8% in FY2020.
  • Perdoceo Education spends more on advertising than 7% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.6x the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2009 (ended 2009-12-31): $289M FY2010 (ended 2010-12-31): $299M 2010 FY2011 (ended 2011-12-31): $276M FY2012 (ended 2012-12-31): $247M FY2013 (ended 2013-12-31): $269M 2013 FY2014 (ended 2014-12-31): $253M FY2015 (ended 2015-12-31): $221M FY2016 (ended 2016-12-31): $155M 2016 FY2017 (ended 2017-12-31): $136M FY2018 (ended 2018-12-31): $126M FY2019 (ended 2019-12-31): $131M 2019 FY2020 (ended 2020-12-31): $143M FY2021 (ended 2021-12-31): $137M FY2022 (ended 2022-12-31): $127M 2022 FY2023 (ended 2023-12-31): $103M FY2024 (ended 2024-12-31): $101M FY2025 (ended 2025-12-31): $113M 2025 $113M

Ad spend as % of revenue

0% 10% 20% 30% FY2009 (ended 2009-12-31): 16.0% FY2010 (ended 2010-12-31): 14.4% 2010 FY2011 (ended 2011-12-31): 16.2% FY2012 (ended 2012-12-31): 24.2% FY2013 (ended 2013-12-31): 26.4% 2013 FY2014 (ended 2014-12-31): 27.7% FY2015 (ended 2015-12-31): 26.0% FY2016 (ended 2016-12-31): 22.0% 2016 FY2017 (ended 2017-12-31): 22.8% FY2018 (ended 2018-12-31): 21.7% FY2019 (ended 2019-12-31): 20.9% 2019 FY2020 (ended 2020-12-31): 20.8% FY2021 (ended 2021-12-31): 19.8% FY2022 (ended 2022-12-31): 18.2% 2022 FY2023 (ended 2023-12-31): 14.5% FY2024 (ended 2024-12-31): 14.8% FY2025 (ended 2025-12-31): 13.3% 2025 13.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $113M +11.8% $846M 13.3% AdvertisingExpense 10-K Feb 19, 2026
FY2024 Dec 31, 2024 $101M -1.6% $681M 14.8% AdvertisingExpense 10-K Feb 19, 2026
FY2023 Dec 31, 2023 $103M -19.1% $710M 14.5% AdvertisingExpense 10-K Feb 19, 2026
FY2022 Dec 31, 2022 $127M -7.6% $695M 18.2% AdvertisingExpense 10-K Feb 18, 2025
FY2021 Dec 31, 2021 $137M -4.3% $693M 19.8% AdvertisingExpense 10-K Feb 21, 2024
FY2020 Dec 31, 2020 $143M +9.5% $687M 20.8% AdvertisingExpense 10-K Feb 23, 2023
FY2019 Dec 31, 2019 $131M +3.6% $628M 20.9% AdvertisingExpense 10-K Feb 24, 2022
FY2018 Dec 31, 2018 $126M -7.1% $581M 21.7% AdvertisingExpense 10-K Feb 24, 2021
FY2017 Dec 31, 2017 $136M -12.1% $596M 22.8% AdvertisingExpense 10-K Feb 19, 2020
FY2016 Dec 31, 2016 $155M -29.8% $704M 22.0% AdvertisingExpense 10-K Feb 20, 2019
FY2015 Dec 31, 2015 $221M -12.8% $847M 26.0% AdvertisingExpense 10-K Feb 21, 2018
FY2014 Dec 31, 2014 $253M -5.9% $914M 27.7% AdvertisingExpense 10-K Feb 23, 2017
FY2013 Dec 31, 2013 $269M +8.8% $1B 26.4% AdvertisingExpense 10-K Feb 29, 2016
FY2012 Dec 31, 2012 $247M -10.5% $1B 24.2% AdvertisingExpense 10-K Mar 3, 2015
FY2011 Dec 31, 2011 $276M -7.4% $1.7B 16.2% AdvertisingExpense 10-K Feb 27, 2014
FY2010 Dec 31, 2010 $299M +3.4% $2.1B 14.4% AdvertisingExpense 10-K Feb 28, 2013
FY2009 Dec 31, 2009 $289M n/a $1.8B 16.0% AdvertisingExpense 10-K Feb 27, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Perdoceo Education in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
307 Inspire Medical Systems $115M 12.6% +21.1% FY2025
308 Cracker Barrel Old Country Store $114M 3.4% -4.5% FY2026
309 Warby Parker $114M 13.1% +18.9% FY2025
310 Atlanticus $113M 5.8% +101.6% FY2025
311 Warner Music Group $113M 1.7% -5.0% FY2025
312 Perdoceo Education $113M 13.3% +11.8% FY2025
313 Lucid Group $112M 8.3% +125.3% FY2025

Full ranking of 336 companies · Biggest increases #117

Questions

How much does Perdoceo Education spend on advertising?

Perdoceo Education spent $113M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 19, 2026.

What percentage of revenue does Perdoceo Education spend on advertising?

13.3% of revenue in fiscal 2025 ($113M of $846M). The median across the 336 companies tracked is 5.2%.

Is Perdoceo Education spending more on advertising?

Yes. Ad spend rose 11.8% in fiscal 2025 from fiscal 2024.

How does Perdoceo Education rank by advertising spend?

#312 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Perdoceo Education's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 19, 2026
Accession number
0001193125-26-059331
Company
PERDOCEO EDUCATION Corp, CIK 1046568, SIC 8200 (Services-Educational Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Perdoceo Education advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/perdoceo-education/advertising-spend/
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