Atlanticus advertising spend, FY2025

Atlanticus (ATLC) reported $113M of advertising expense for the fiscal year ended Dec 31, 2025. That is 5.8% of revenue of $2B. Up 101.6% from FY2024.

Ad spend, FY2025
$113M
year ended Dec 31, 2025
Change vs prior year
+101.6%
vs FY2024
Share of revenue
5.8%
of $2B revenue
Rank by ad spend
#310
of 336 companies

Key facts

  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +200.1% in FY2019; largest cut -72.7% in FY2014.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 5.8% of revenue, down from 6.2% in FY2020.
  • Atlanticus spends more on advertising than 8% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.1x the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2010 (ended 2010-12-31): $2.1M FY2011 (ended 2011-12-31): $3.6M 2011 FY2012 (ended 2012-12-31): $3M FY2013 (ended 2013-12-31): $8.7M 2013 FY2014 (ended 2014-12-31): $2.4M FY2015 (ended 2015-12-31): $2.2M 2015 FY2016 (ended 2016-12-31): $4.9M FY2017 (ended 2017-12-31): $13.1M 2017 FY2018 (ended 2018-12-31): $12.1M FY2019 (ended 2019-12-31): $36.4M 2019 FY2020 (ended 2020-12-31): $35M FY2021 (ended 2021-12-31): $56.6M 2021 FY2022 (ended 2022-12-31): $62.4M FY2023 (ended 2023-12-31): $52.4M 2023 FY2024 (ended 2024-12-31): $56.2M FY2025 (ended 2025-12-31): $113M 2025 $113M

Ad spend as % of revenue

0% 5% 10% 15% FY2010 (ended 2010-12-31): 0.8% FY2011 (ended 2011-12-31): 2.5% 2011 FY2012 (ended 2012-12-31): 3.6% FY2013 (ended 2013-12-31): 13.3% 2013 FY2014 (ended 2014-12-31): 3.1% FY2015 (ended 2015-12-31): 3.7% 2015 FY2016 (ended 2016-12-31): 6.4% FY2017 (ended 2017-12-31): 14.0% 2017 FY2018 (ended 2018-12-31): 7.3% FY2019 (ended 2019-12-31): 8.0% 2019 FY2020 (ended 2020-12-31): 6.2% FY2021 (ended 2021-12-31): 7.6% 2021 FY2022 (ended 2022-12-31): 6.0% FY2023 (ended 2023-12-31): 4.5% 2023 FY2024 (ended 2024-12-31): 4.3% FY2025 (ended 2025-12-31): 5.8% 2025 5.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $113M +101.6% $2B 5.8% MarketingAndAdvertisingExpense 10-K Mar 12, 2026
FY2024 Dec 31, 2024 $56.2M +7.2% $1.3B 4.3% MarketingAndAdvertisingExpense 10-K Mar 12, 2026
FY2023 Dec 31, 2023 $52.4M -16.0% $1.2B 4.5% MarketingAndAdvertisingExpense 10-K Mar 13, 2025
FY2022 Dec 31, 2022 $62.4M +10.2% $1B 6.0% MarketingAndAdvertisingExpense 10-K Mar 4, 2024
FY2021 Dec 31, 2021 $56.6M +61.8% $748M 7.6% MarketingAndAdvertisingExpense 10-K/A Nov 9, 2023
FY2020 Dec 31, 2020 $35M -3.8% $563M 6.2% MarketingAndAdvertisingExpense 10-K/A Nov 9, 2023
FY2019 Dec 31, 2019 $36.4M +200.1% $455M 8.0% MarketingAndAdvertisingExpense 10-K Mar 31, 2021
FY2018 Dec 31, 2018 $12.1M -7.2% $167M 7.3% MarketingAndAdvertisingExpense 10-K Mar 30, 2020
FY2017 Dec 31, 2017 $13.1M +166.5% $93.4M 14.0% MarketingAndAdvertisingExpense 10-K Mar 27, 2019
FY2016 Dec 31, 2016 $4.9M +119.4% $76.1M 6.4% MarketingAndAdvertisingExpense 10-K Apr 2, 2018
FY2015 Dec 31, 2015 $2.2M -6.1% $59.9M 3.7% MarketingAndAdvertisingExpense 10-K Mar 31, 2017
FY2014 Dec 31, 2014 $2.4M -72.7% $75.7M 3.1% MarketingAndAdvertisingExpense 10-K Mar 30, 2016
FY2013 Dec 31, 2013 $8.7M +191.0% $65.7M 13.3% MarketingAndAdvertisingExpense 10-K Mar 6, 2015
FY2012 Dec 31, 2012 $3M -17.2% $83.7M 3.6% MarketingAndAdvertisingExpense 10-K Mar 28, 2014
FY2011 Dec 31, 2011 $3.6M +75.9% $145M 2.5% MarketingAndAdvertisingExpense 10-K Feb 25, 2013
FY2010 Dec 31, 2010 $2.1M n/a $242M 0.8% MarketingAndAdvertisingExpense 10-K Mar 6, 2012

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Atlanticus in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
307 Inspire Medical Systems $115M 12.6% +21.1% FY2025
308 Cracker Barrel Old Country Store $114M 3.4% -4.5% FY2026
309 Warby Parker $114M 13.1% +18.9% FY2025
310 Atlanticus $113M 5.8% +101.6% FY2025
311 Warner Music Group $113M 1.7% -5.0% FY2025
312 Perdoceo Education $113M 13.3% +11.8% FY2025
313 Lucid Group $112M 8.3% +125.3% FY2025

Full ranking of 336 companies · Biggest increases #9 · New $100M spenders #12

Questions

How much does Atlanticus spend on advertising?

Atlanticus spent $113M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 12, 2026.

What percentage of revenue does Atlanticus spend on advertising?

5.8% of revenue in fiscal 2025 ($113M of $2B). The median across the 336 companies tracked is 5.2%.

Is Atlanticus spending more on advertising?

Yes. Ad spend rose 101.6% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Atlanticus rank by advertising spend?

#310 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Atlanticus's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Mar 12, 2026
Accession number
0001437749-26-007972
Company
Atlanticus Holdings Corp, CIK 1464343, SIC 6141 (Personal Credit Institutions)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Atlanticus advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 12, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/atlanticus-holdings/advertising-spend/
Download
CSV, all years · CSV, all 336 companies