Lucid Group advertising spend, FY2025
Lucid Group (LCID) reported $112M of advertising expense for the fiscal year ended Dec 31, 2025. That is 8.3% of revenue of $1.4B. Up 125.3% from FY2024.
Key facts
- Ad spend is 3.2x its FY2023 level ($35.3M), faster than revenue (2.3x).
- FY2025 is the highest year on file, going back to FY2021.
- Ad spend has risen 2 years in a row.
- Lucid Group spends more on advertising than 7% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.6x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $112M | +125.3% | $1.4B | 8.3% | AdvertisingExpense | 10-K Feb 24, 2026 |
| FY2024 | Dec 31, 2024 | $49.8M | +41.1% | $808M | 6.2% | AdvertisingExpense | 10-K Feb 24, 2026 |
| FY2023 | Dec 31, 2023 | $35.3M | n/a | $595M | 5.9% | AdvertisingExpense | 10-K Feb 24, 2026 |
| FY2022 | Dec 31, 2022 | $0 | n/a | $608M | 0.0% | AdvertisingExpense | 10-K Feb 25, 2025 |
| FY2021 | Dec 31, 2021 | $0 | n/a | $27.1M | 0.0% | AdvertisingExpense | 10-K Feb 27, 2024 |
A $0 value is what the filing tagged for that year. YoY is not shown next to it.
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Lucid Group in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 308 | Cracker Barrel Old Country Store | $114M | 3.4% | -4.5% | FY2026 |
| 309 | Warby Parker | $114M | 13.1% | +18.9% | FY2025 |
| 310 | Atlanticus | $113M | 5.8% | +101.6% | FY2025 |
| 311 | Warner Music Group | $113M | 1.7% | -5.0% | FY2025 |
| 312 | Perdoceo Education | $113M | 13.3% | +11.8% | FY2025 |
| 313 | Lucid Group | $112M | 8.3% | +125.3% | FY2025 |
| 314 | BridgeBio Pharma | $110M | 21.9% | +412.1% | FY2025 |
Full ranking of 336 companies · Biggest increases #6 · New $100M spenders #13
Questions
How much does Lucid Group spend on advertising?
Lucid Group spent $112M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 24, 2026.
What percentage of revenue does Lucid Group spend on advertising?
8.3% of revenue in fiscal 2025 ($112M of $1.4B). The median across the 336 companies tracked is 5.2%.
Is Lucid Group spending more on advertising?
Yes. Ad spend rose 125.3% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does Lucid Group rank by advertising spend?
#313 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Lucid Group's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 24, 2026
- Accession number
0001628280-26-011053- Company
- Lucid Group, Inc., CIK 1811210, SIC 3711 (Motor Vehicles & Passenger Car Bodies)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Lucid Group advertising spend, FY2021-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 24, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/lucid-group/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies