Warby Parker advertising spend, FY2025
Warby Parker (WRBY) reported $114M of advertising expense for the fiscal year ended Dec 31, 2025. That is 13.1% of revenue of $872M. Up 18.9% from FY2024.
Key facts
- Ad spend is 1.9x its FY2020 level ($58.5M), slower than revenue (2.2x).
- FY2025 is the highest year on file, going back to FY2019.
- Largest increase +48.7% in FY2021; largest cut -11.6% in FY2022.
- Ad spend has risen 2 years in a row.
- Ad spend is 13.1% of revenue, down from 14.9% in FY2020.
- Warby Parker spends more on advertising than 8% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.5x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $114M | +18.9% | $872M | 13.1% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2024 | Dec 31, 2024 | $95.8M | +25.9% | $771M | 12.4% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2023 | Dec 31, 2023 | $76.1M | -1.0% | $670M | 11.4% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2022 | Dec 31, 2022 | $76.9M | -11.6% | $598M | 12.9% | AdvertisingExpense | 10-K Feb 27, 2025 |
| FY2021 | Dec 31, 2021 | $87M | +48.7% | $541M | 16.1% | AdvertisingExpense | 10-K Feb 29, 2024 |
| FY2020 | Dec 31, 2020 | $58.5M | +35.1% | $394M | 14.9% | AdvertisingExpense | 10-K Feb 28, 2023 |
| FY2019 | Dec 31, 2019 | $43.3M | n/a | $370M | 11.7% | AdvertisingExpense | 10-K Mar 18, 2022 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Warby Parker in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 307 | Inspire Medical Systems | $115M | 12.6% | +21.1% | FY2025 |
| 308 | Cracker Barrel Old Country Store | $114M | 3.4% | -4.5% | FY2026 |
| 309 | Warby Parker | $114M | 13.1% | +18.9% | FY2025 |
| 310 | Atlanticus | $113M | 5.8% | +101.6% | FY2025 |
| 311 | Warner Music Group | $113M | 1.7% | -5.0% | FY2025 |
| 312 | Perdoceo Education | $113M | 13.3% | +11.8% | FY2025 |
| 313 | Lucid Group | $112M | 8.3% | +125.3% | FY2025 |
Full ranking of 336 companies · Biggest increases #80 · New $100M spenders #11
Questions
How much does Warby Parker spend on advertising?
Warby Parker spent $114M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.
What percentage of revenue does Warby Parker spend on advertising?
13.1% of revenue in fiscal 2025 ($114M of $872M). The median across the 336 companies tracked is 5.2%.
Is Warby Parker spending more on advertising?
Yes. Ad spend rose 18.9% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does Warby Parker rank by advertising spend?
#309 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Warby Parker's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 26, 2026
- Accession number
0001504776-26-000006- Company
- Warby Parker Inc., CIK 1504776, SIC 3851 (Ophthalmic Goods)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Warby Parker advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/warby-parker/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies