Lazard advertising spend, FY2025
Lazard (LAZ) reported $118M of advertising expense for the fiscal year ended Dec 31, 2025. That is 3.7% of revenue of $3.2B. Up 19.1% from FY2024.
Key facts
- Ad spend is 2.8x its FY2020 level ($42.4M), faster than revenue (1.2x).
- FY2025 is the highest year on file, going back to FY2016.
- Largest increase +94.4% in FY2022; largest cut -63.1% in FY2020.
- Ad spend has risen 5 years in a row.
- Ad spend is 3.7% of revenue, up from 1.6% in FY2020.
- Lazard spends more on advertising than 9% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $118M | +19.1% | $3.2B | 3.7% | MarketingAndAdvertisingExpense | 10-K Feb 23, 2026 |
| FY2024 | Dec 31, 2024 | $99.4M | +0.1% | $3.1B | 3.2% | MarketingAndAdvertisingExpense | 10-K Feb 23, 2026 |
| FY2023 | Dec 31, 2023 | $99.4M | +19.6% | $2.6B | 3.8% | MarketingAndAdvertisingExpense | 10-K Feb 23, 2026 |
| FY2022 | Dec 31, 2022 | $83.1M | +94.4% | $2.9B | 2.9% | MarketingAndAdvertisingExpense | 10-K Feb 24, 2025 |
| FY2021 | Dec 31, 2021 | $42.8M | +0.8% | $3.3B | 1.3% | MarketingAndAdvertisingExpense | 10-K Feb 23, 2024 |
| FY2020 | Dec 31, 2020 | $42.4M | -63.1% | $2.6B | 1.6% | MarketingAndAdvertisingExpense | 10-K Feb 23, 2023 |
| FY2019 | Dec 31, 2019 | $115M | +5.9% | $2.7B | 4.3% | MarketingAndAdvertisingExpense | 10-K Feb 28, 2022 |
| FY2018 | Dec 31, 2018 | $109M | +21.8% | $2.9B | 3.8% | MarketingAndAdvertisingExpense | 10-K Feb 26, 2021 |
| FY2017 | Dec 31, 2017 | $89.2M | +7.2% | $2.7B | 3.3% | MarketingAndAdvertisingExpense | 10-K Feb 25, 2020 |
| FY2016 | Dec 31, 2016 | $83.2M | n/a | $2.4B | 3.5% | MarketingAndAdvertisingExpense | 10-K Feb 26, 2019 |
What the figure is
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Compared with similar spenders
The 6 companies closest to Lazard in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 301 | Snowflake | $122M | 2.6% | +16.3% | FY2026 |
| 302 | Insulet | $121M | 4.5% | +43.9% | FY2025 |
| 303 | Tarsus Pharmaceuticals | $121M | 26.9% | +306.7% | FY2025 |
| 304 | Ziff Davis | $119M | 8.2% | +4.0% | FY2025 |
| 305 | Cisco Systems | $119M | 0.2% | -36.0% | FY2026 |
| 306 | Lazard | $118M | 3.7% | +19.1% | FY2025 |
| 307 | Inspire Medical Systems | $115M | 12.6% | +21.1% | FY2025 |
Full ranking of 336 companies · Biggest increases #79 · Up 5+ years in a row #51 · New $100M spenders #9
Questions
How much does Lazard spend on advertising?
Lazard spent $118M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 23, 2026.
What percentage of revenue does Lazard spend on advertising?
3.7% of revenue in fiscal 2025 ($118M of $3.2B). The median across the 336 companies tracked is 5.2%.
Is Lazard spending more on advertising?
Yes. Ad spend rose 19.1% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.
How does Lazard rank by advertising spend?
#306 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Lazard's advertising figure include?
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Source
- Filing
- 10-K for FY2025, filed Feb 23, 2026
- Accession number
0001311370-26-000008- Company
- Lazard, Inc., CIK 1311370, SIC 6282 (Investment Advice)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Lazard advertising spend, FY2016-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 23, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/lazard/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies