Cisco Systems advertising spend, FY2026

Cisco Systems (CSCO) reported $119M of advertising expense for the fiscal year ended Jul 25, 2026. That is 0.2% of revenue of $63.3B. Down 36.0% from FY2025.

Ad spend, FY2026
$119M
year ended Jul 25, 2026
Change vs prior year
-36.0%
vs FY2025
Share of revenue
0.2%
of $63.3B revenue
Rank by ad spend
#305
of 336 companies

Key facts

  • Ad spend is 36% below its FY2016 level ($186M), while revenue grew 1.3x.
  • The highest year on file is FY2011 at $325M; FY2026 is 63% below it.
  • Largest increase +75.8% in FY2010; largest cut -36.0% in FY2026.
  • Ad spend has fallen 2 years in a row.
  • Ad spend is 0.2% of revenue, down from 0.5% in FY2021.
  • Cisco Systems spends more on advertising than 9% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M $400M FY2008 (ended 2008-07-26): $195M 2008 FY2009 (ended 2009-07-25): $165M FY2010 (ended 2010-07-31): $290M FY2011 (ended 2011-07-30): $325M 2011 FY2012 (ended 2012-07-28): $218M FY2013 (ended 2013-07-27): $218M FY2014 (ended 2014-07-26): $196M 2014 FY2015 (ended 2015-07-25): $202M FY2016 (ended 2016-07-30): $186M FY2017 (ended 2017-07-29): $209M 2017 FY2018 (ended 2018-07-28): $166M FY2019 (ended 2019-07-27): $204M FY2020 (ended 2020-07-25): $187M 2020 FY2021 (ended 2021-07-31): $268M FY2022 (ended 2022-07-30): $219M FY2023 (ended 2023-07-29): $205M 2023 FY2024 (ended 2024-07-27): $210M FY2025 (ended 2025-07-26): $186M FY2026 (ended 2026-07-25): $119M 2026 $119M

Ad spend as % of revenue

0.0% 0.2% 0.4% 0.6% 0.8% FY2008 (ended 2008-07-26): 0.5% 2008 FY2009 (ended 2009-07-25): 0.5% FY2010 (ended 2010-07-31): 0.7% FY2011 (ended 2011-07-30): 0.8% 2011 FY2012 (ended 2012-07-28): 0.5% FY2013 (ended 2013-07-27): 0.4% FY2014 (ended 2014-07-26): 0.4% 2014 FY2015 (ended 2015-07-25): 0.4% FY2016 (ended 2016-07-30): 0.4% FY2017 (ended 2017-07-29): 0.4% 2017 FY2018 (ended 2018-07-28): 0.3% FY2019 (ended 2019-07-27): 0.4% FY2020 (ended 2020-07-25): 0.4% 2020 FY2021 (ended 2021-07-31): 0.5% FY2022 (ended 2022-07-30): 0.4% FY2023 (ended 2023-07-29): 0.4% 2023 FY2024 (ended 2024-07-27): 0.4% FY2025 (ended 2025-07-26): 0.3% FY2026 (ended 2026-07-25): 0.2% 2026 0.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jul 25, 2026 $119M -36.0% $63.3B 0.2% AdvertisingExpense 10-K Sep 2, 2026
FY2025 Jul 26, 2025 $186M -11.4% $56.7B 0.3% AdvertisingExpense 10-K Sep 2, 2026
FY2024 Jul 27, 2024 $210M +2.4% $53.8B 0.4% AdvertisingExpense 10-K Sep 2, 2026
FY2023 Jul 29, 2023 $205M -6.4% $57B 0.4% AdvertisingExpense 10-K Sep 3, 2025
FY2022 Jul 30, 2022 $219M -18.3% $51.6B 0.4% AdvertisingExpense 10-K Sep 5, 2024
FY2021 Jul 31, 2021 $268M +43.3% $49.8B 0.5% AdvertisingExpense 10-K Sep 7, 2023
FY2020 Jul 25, 2020 $187M -8.3% $49.3B 0.4% AdvertisingExpense 10-K Sep 8, 2022
FY2019 Jul 27, 2019 $204M +22.9% $51.9B 0.4% AdvertisingExpense 10-K Sep 9, 2021
FY2018 Jul 28, 2018 $166M -20.6% $49.3B 0.3% AdvertisingExpense 10-K Sep 3, 2020
FY2017 Jul 29, 2017 $209M +12.4% $48B 0.4% AdvertisingExpense 10-K Sep 5, 2019
FY2016 Jul 30, 2016 $186M -7.9% $49.2B 0.4% AdvertisingExpense 10-K Sep 6, 2018
FY2015 Jul 25, 2015 $202M +3.1% $49.2B 0.4% AdvertisingExpense 10-K Sep 7, 2017
FY2014 Jul 26, 2014 $196M -10.1% $47.1B 0.4% AdvertisingExpense 10-K Sep 8, 2016
FY2013 Jul 27, 2013 $218M 0.0% $48.6B 0.4% AdvertisingExpense 10-K Sep 8, 2015
FY2012 Jul 28, 2012 $218M -32.9% $46.1B 0.5% AdvertisingExpense 10-K Sep 9, 2014
FY2011 Jul 30, 2011 $325M +12.1% $43.2B 0.8% AdvertisingExpense 10-K Sep 10, 2013
FY2010 Jul 31, 2010 $290M +75.8% $40B 0.7% AdvertisingExpense 10-K Sep 12, 2012
FY2009 Jul 25, 2009 $165M -15.4% $36.1B 0.5% AdvertisingExpense 10-K Sep 14, 2011
FY2008 Jul 26, 2008 $195M n/a $39.5B 0.5% AdvertisingExpense 10-K Sep 21, 2010

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Cisco Systems in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
300 Lyft $123M 1.9% -10.2% FY2025
301 Snowflake $122M 2.6% +16.3% FY2026
302 Insulet $121M 4.5% +43.9% FY2025
303 Tarsus Pharmaceuticals $121M 26.9% +306.7% FY2025
304 Ziff Davis $119M 8.2% +4.0% FY2025
305 Cisco Systems $119M 0.2% -36.0% FY2026
306 Lazard $118M 3.7% +19.1% FY2025

Full ranking of 336 companies · Biggest cuts #3 · Lowest ad-to-revenue #1

Questions

How much does Cisco Systems spend on advertising?

Cisco Systems spent $119M on advertising in fiscal 2026, the year ended Jul 25, 2026, according to its 10-K filed Sep 2, 2026.

What percentage of revenue does Cisco Systems spend on advertising?

0.2% of revenue in fiscal 2026 ($119M of $63.3B). The median across the 336 companies tracked is 5.2%.

Is Cisco Systems spending more on advertising?

No. Ad spend fell 36.0% in fiscal 2026 from fiscal 2025. It has fallen 2 years in a row.

How does Cisco Systems rank by advertising spend?

#305 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Cisco Systems's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Sep 2, 2026
Accession number
0000858877-26-000132
Company
CISCO SYSTEMS, INC., CIK 858877, SIC 3576 (Computer Communications Equipment)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Cisco Systems advertising spend, FY2008-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Sep 2, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/cisco-systems/advertising-spend/
Download
CSV, all years · CSV, all 336 companies