D.R. Horton advertising spend, FY2025

D.R. Horton (DHI) reported $108M of advertising expense for the fiscal year ended Sep 30, 2025. That is 0.3% of revenue of $34.3B. Up 49.7% from FY2024.

Ad spend, FY2025
$108M
year ended Sep 30, 2025
Change vs prior year
+49.7%
vs FY2024
Share of revenue
0.3%
of $34.3B revenue
Rank by ad spend
#318
of 336 companies

Key facts

  • Ad spend is 2.6x its FY2015 level ($42.4M), slower than revenue (3.2x).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +55.2% in FY2023; largest cut -24.9% in FY2011.
  • Ad spend has risen 4 years in a row.
  • Ad spend is 0.3% of revenue, up from 0.2% in FY2020.
  • D.R. Horton spends more on advertising than 5% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2009 (ended 2009-09-30): $31.7M FY2010 (ended 2010-09-30): $39.3M 2010 FY2011 (ended 2011-09-30): $29.5M FY2012 (ended 2012-09-30): $24.4M FY2013 (ended 2013-09-30): $33.2M 2013 FY2014 (ended 2014-09-30): $44M FY2015 (ended 2015-09-30): $42.4M FY2016 (ended 2016-09-30): $41.2M 2016 FY2017 (ended 2017-09-30): $45.4M FY2018 (ended 2018-09-30): $44.1M FY2019 (ended 2019-09-30): $47M 2019 FY2020 (ended 2020-09-30): $41.7M FY2021 (ended 2021-09-30): $36.1M FY2022 (ended 2022-09-30): $41.7M 2022 FY2023 (ended 2023-09-30): $64.7M FY2024 (ended 2024-09-30): $72.3M FY2025 (ended 2025-09-30): $108M 2025 $108M

Ad spend as % of revenue

0.0% 0.3% 0.5% 0.8% 1.0% FY2009 (ended 2009-09-30): 0.9% FY2010 (ended 2010-09-30): 0.9% 2010 FY2011 (ended 2011-09-30): 0.8% FY2012 (ended 2012-09-30): 0.6% FY2013 (ended 2013-09-30): 0.5% 2013 FY2014 (ended 2014-09-30): 0.5% FY2015 (ended 2015-09-30): 0.4% FY2016 (ended 2016-09-30): 0.3% 2016 FY2017 (ended 2017-09-30): 0.3% FY2018 (ended 2018-09-30): 0.3% FY2019 (ended 2019-09-30): 0.3% 2019 FY2020 (ended 2020-09-30): 0.2% FY2021 (ended 2021-09-30): 0.1% FY2022 (ended 2022-09-30): 0.1% 2022 FY2023 (ended 2023-09-30): 0.2% FY2024 (ended 2024-09-30): 0.2% FY2025 (ended 2025-09-30): 0.3% 2025 0.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Sep 30, 2025 $108M +49.7% $34.3B 0.3% AdvertisingExpense 10-K Nov 19, 2025
FY2024 Sep 30, 2024 $72.3M +11.7% $36.8B 0.2% AdvertisingExpense 10-K Nov 19, 2025
FY2023 Sep 30, 2023 $64.7M +55.2% $35.5B 0.2% AdvertisingExpense 10-K Nov 19, 2025
FY2022 Sep 30, 2022 $41.7M +15.5% $33.5B 0.1% AdvertisingExpense 10-K Nov 19, 2024
FY2021 Sep 30, 2021 $36.1M -13.4% $27.8B 0.1% AdvertisingExpense 10-K Nov 17, 2023
FY2020 Sep 30, 2020 $41.7M -11.3% $20.3B 0.2% AdvertisingExpense 10-K Nov 18, 2022
FY2019 Sep 30, 2019 $47M +6.6% $17.6B 0.3% AdvertisingExpense 10-K Nov 18, 2021
FY2018 Sep 30, 2018 $44.1M -2.9% $16.1B 0.3% AdvertisingExpense 10-K Nov 20, 2020
FY2017 Sep 30, 2017 $45.4M +10.2% $14.1B 0.3% AdvertisingExpense 10-K Nov 25, 2019
FY2016 Sep 30, 2016 $41.2M -2.8% $12.2B 0.3% AdvertisingExpense 10-K Nov 16, 2018
FY2015 Sep 30, 2015 $42.4M -3.6% $10.8B 0.4% AdvertisingExpense 10-K Nov 15, 2017
FY2014 Sep 30, 2014 $44M +32.5% $8B 0.5% AdvertisingExpense 10-K Nov 18, 2016
FY2013 Sep 30, 2013 $33.2M +36.1% $6.3B 0.5% AdvertisingExpense 10-K Nov 19, 2015
FY2012 Sep 30, 2012 $24.4M -17.3% $4.4B 0.6% AdvertisingExpense 10-K Nov 18, 2014
FY2011 Sep 30, 2011 $29.5M -24.9% $3.6B 0.8% AdvertisingExpense 10-K Nov 26, 2013
FY2010 Sep 30, 2010 $39.3M +24.0% $4.4B 0.9% AdvertisingExpense 10-K Nov 16, 2012
FY2009 Sep 30, 2009 $31.7M n/a $3.7B 0.9% AdvertisingExpense 10-K Nov 17, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to D.R. Horton in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
316 Cars.com $109M 15.1% +3.6% FY2025
317 Versant Media Group $109M 1.6% +32.9% FY2025
318 D.R. Horton $108M 0.3% +49.7% FY2025
319 Corpay $108M 2.4% +43.6% FY2025
320 Tractor Supply $108M 0.7% +13.1% FY2025
321 T. Rowe Price $107M 1.5% -17.1% FY2025
322 Coursera $107M 14.1% +70.7% FY2025

Full ranking of 336 companies · Biggest increases #22 · Lowest ad-to-revenue #5 · New $100M spenders #16

Questions

How much does D.R. Horton spend on advertising?

D.R. Horton spent $108M on advertising in fiscal 2025, the year ended Sep 30, 2025, according to its 10-K filed Nov 19, 2025.

What percentage of revenue does D.R. Horton spend on advertising?

0.3% of revenue in fiscal 2025 ($108M of $34.3B). The median across the 336 companies tracked is 5.2%.

Is D.R. Horton spending more on advertising?

Yes. Ad spend rose 49.7% in fiscal 2025 from fiscal 2024. It has risen 4 years in a row.

How does D.R. Horton rank by advertising spend?

#318 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does D.R. Horton's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Nov 19, 2025
Accession number
0000882184-25-000081
Company
HORTON D R INC /DE/, CIK 882184, SIC 1531 (Operative Builders)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
D.R. Horton advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Nov 19, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/horton-d-r/advertising-spend/
Download
CSV, all years · CSV, all 336 companies