Tractor Supply advertising spend, FY2025

Tractor Supply (TSCO) reported $108M of advertising expense for the fiscal year ended Dec 27, 2025. That is 0.7% of revenue of $15.5B. Up 13.1% from FY2024.

Ad spend, FY2025
$108M
year ended Dec 27, 2025
Change vs prior year
+13.1%
vs FY2024
Share of revenue
0.7%
of $15.5B revenue
Rank by ad spend
#320
of 336 companies

Key facts

  • Ad spend is 1.5x its FY2015 level ($73.9M).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +16.5% in FY2020; largest cut -7.9% in FY2023.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 0.7% of revenue, down from 1.0% in FY2020.
  • Tractor Supply spends more on advertising than 5% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2009 (ended 2009-12-26): $45.7M FY2010 (ended 2010-12-25): $48.6M 2010 FY2011 (ended 2011-12-31): $56M FY2012 (ended 2012-12-29): $62.6M FY2013 (ended 2013-12-28): $65.6M 2013 FY2014 (ended 2014-12-27): $70.4M FY2015 (ended 2015-12-26): $73.9M FY2016 (ended 2016-12-31): $84.2M 2016 FY2017 (ended 2017-12-30): $81.3M FY2018 (ended 2018-12-29): $83.4M FY2019 (ended 2019-12-28): $86.6M 2019 FY2020 (ended 2020-12-26): $101M FY2021 (ended 2021-12-25): $95.4M FY2022 (ended 2022-12-31): $94.6M 2022 FY2023 (ended 2023-12-30): $87.1M FY2024 (ended 2024-12-28): $95.2M FY2025 (ended 2025-12-27): $108M 2025 $108M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% FY2009 (ended 2009-12-26): n/a FY2010 (ended 2010-12-25): n/a 2010 FY2011 (ended 2011-12-31): n/a FY2012 (ended 2012-12-29): n/a FY2013 (ended 2013-12-28): n/a 2013 FY2014 (ended 2014-12-27): n/a FY2015 (ended 2015-12-26): n/a FY2016 (ended 2016-12-31): n/a 2016 FY2017 (ended 2017-12-30): 1.1% FY2018 (ended 2018-12-29): 1.1% FY2019 (ended 2019-12-28): 1.0% 2019 FY2020 (ended 2020-12-26): 1.0% FY2021 (ended 2021-12-25): 0.7% FY2022 (ended 2022-12-31): 0.7% 2022 FY2023 (ended 2023-12-30): 0.6% FY2024 (ended 2024-12-28): 0.6% FY2025 (ended 2025-12-27): 0.7% 2025 0.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 27, 2025 $108M +13.1% $15.5B 0.7% AdvertisingExpense 10-K Feb 19, 2026
FY2024 Dec 28, 2024 $95.2M +9.3% $14.9B 0.6% AdvertisingExpense 10-K Feb 19, 2026
FY2023 Dec 30, 2023 $87.1M -7.9% $14.6B 0.6% AdvertisingExpense 10-K Feb 19, 2026
FY2022 Dec 31, 2022 $94.6M -0.8% $14.2B 0.7% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 25, 2021 $95.4M -5.5% $12.7B 0.7% AdvertisingExpense 10-K Feb 23, 2024
FY2020 Dec 26, 2020 $101M +16.5% $10.6B 1.0% AdvertisingExpense 10-K Feb 23, 2023
FY2019 Dec 28, 2019 $86.6M +3.8% $8.4B 1.0% AdvertisingExpense 10-K Feb 17, 2022
FY2018 Dec 29, 2018 $83.4M +2.6% $7.9B 1.1% AdvertisingExpense 10-K Feb 18, 2021
FY2017 Dec 30, 2017 $81.3M -3.4% $7.3B 1.1% AdvertisingExpense 10-K Feb 20, 2020
FY2016 Dec 31, 2016 $84.2M +13.9% n/a n/a AdvertisingExpense 10-K Feb 21, 2019
FY2015 Dec 26, 2015 $73.9M +5.0% n/a n/a AdvertisingExpense 10-K Feb 22, 2018
FY2014 Dec 27, 2014 $70.4M +7.3% n/a n/a AdvertisingExpense 10-K Feb 23, 2017
FY2013 Dec 28, 2013 $65.6M +4.8% n/a n/a AdvertisingExpense 10-K Feb 23, 2016
FY2012 Dec 29, 2012 $62.6M +11.8% n/a n/a AdvertisingExpense 10-K Feb 18, 2015
FY2011 Dec 31, 2011 $56M +15.2% n/a n/a AdvertisingExpense 10-K Feb 19, 2014
FY2010 Dec 25, 2010 $48.6M +6.3% n/a n/a AdvertisingExpense 10-K Feb 20, 2013
FY2009 Dec 26, 2009 $45.7M n/a n/a n/a AdvertisingExpense 10-K Feb 29, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Tractor Supply in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
316 Cars.com $109M 15.1% +3.6% FY2025
317 Versant Media Group $109M 1.6% +32.9% FY2025
318 D.R. Horton $108M 0.3% +49.7% FY2025
319 Corpay $108M 2.4% +43.6% FY2025
320 Tractor Supply $108M 0.7% +13.1% FY2025
321 T. Rowe Price $107M 1.5% -17.1% FY2025
322 Coursera $107M 14.1% +70.7% FY2025

Full ranking of 336 companies · Biggest increases #109 · Lowest ad-to-revenue #21 · New $100M spenders #18

Questions

How much does Tractor Supply spend on advertising?

Tractor Supply spent $108M on advertising in fiscal 2025, the year ended Dec 27, 2025, according to its 10-K filed Feb 19, 2026.

What percentage of revenue does Tractor Supply spend on advertising?

0.7% of revenue in fiscal 2025 ($108M of $15.5B). The median across the 336 companies tracked is 5.2%.

Is Tractor Supply spending more on advertising?

Yes. Ad spend rose 13.1% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Tractor Supply rank by advertising spend?

#320 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Tractor Supply's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 19, 2026
Accession number
0000916365-26-000014
Company
TRACTOR SUPPLY CO /DE/, CIK 916365, SIC 5200 (Retail-Building Materials, Hardware, Garden Supply)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Tractor Supply advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/tractor-supply/advertising-spend/
Download
CSV, all years · CSV, all 336 companies