Versant Media Group advertising spend, FY2025
Versant Media Group (VSNT) reported $109M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.6% of revenue of $6.7B. Up 32.9% from FY2024.
Key facts
- Ad spend is 1.0x its FY2023 level ($105M), faster than revenue (0.9x).
- FY2025 is the highest year on file, going back to FY2023.
- Versant Media Group spends more on advertising than 6% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $109M | +32.9% | $6.7B | 1.6% | AdvertisingExpense | 10-K Mar 3, 2026 |
| FY2024 | Dec 31, 2024 | $82M | -21.9% | $7.1B | 1.2% | AdvertisingExpense | 10-K Mar 3, 2026 |
| FY2023 | Dec 31, 2023 | $105M | n/a | $7.4B | 1.4% | AdvertisingExpense | 10-K Mar 3, 2026 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Versant Media Group in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 314 | BridgeBio Pharma | $110M | 21.9% | +412.1% | FY2025 |
| 315 | Energizer | $110M | 3.7% | +6.8% | FY2025 |
| 316 | Cars.com | $109M | 15.1% | +3.6% | FY2025 |
| 317 | Versant Media Group | $109M | 1.6% | +32.9% | FY2025 |
| 318 | D.R. Horton | $108M | 0.3% | +49.7% | FY2025 |
| 319 | Corpay | $108M | 2.4% | +43.6% | FY2025 |
| 320 | Tractor Supply | $108M | 0.7% | +13.1% | FY2025 |
Full ranking of 336 companies · Biggest increases #43 · New $100M spenders #15
Questions
How much does Versant Media Group spend on advertising?
Versant Media Group spent $109M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 3, 2026.
What percentage of revenue does Versant Media Group spend on advertising?
1.6% of revenue in fiscal 2025 ($109M of $6.7B). The median across the 336 companies tracked is 5.2%.
Is Versant Media Group spending more on advertising?
Yes. Ad spend rose 32.9% in fiscal 2025 from fiscal 2024.
How does Versant Media Group rank by advertising spend?
#317 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Versant Media Group's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Mar 3, 2026
- Accession number
0002067876-26-000010- Company
- Versant Media Group, Inc., CIK 2067876, SIC 4833 (Television Broadcasting Stations)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Versant Media Group advertising spend, FY2023-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 3, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/versant-media-group/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies