Energizer advertising spend, FY2025

Energizer (ENR) reported $110M of advertising expense for the fiscal year ended Sep 30, 2025. That is 3.7% of revenue of $3B. Up 6.8% from FY2024.

Ad spend, FY2025
$110M
year ended Sep 30, 2025
Change vs prior year
+6.8%
vs FY2024
Share of revenue
3.7%
of $3B revenue
Rank by ad spend
#315
of 336 companies

Key facts

  • Ad spend is 1.3x its FY2015 level ($87.5M), slower than revenue (1.8x).
  • The highest year on file is FY2021 at $123M; FY2025 is 10% below it.
  • Largest increase +32.6% in FY2017; largest cut -25.7% in FY2016.
  • Ad spend is 3.7% of revenue, down from 4.2% in FY2020.
  • Energizer spends more on advertising than 6% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2013 (ended 2013-09-30): $83.6M 2013 FY2014 (ended 2014-09-30): $70.7M FY2015 (ended 2015-09-30): $87.5M 2015 FY2016 (ended 2016-09-30): $65M FY2017 (ended 2017-09-30): $86.2M 2017 FY2018 (ended 2018-09-30): $80.1M FY2019 (ended 2019-09-30): $96.7M 2019 FY2020 (ended 2020-09-30): $115M FY2021 (ended 2021-09-30): $123M 2021 FY2022 (ended 2022-09-30): $106M FY2023 (ended 2023-09-30): $104M 2023 FY2024 (ended 2024-09-30): $103M FY2025 (ended 2025-09-30): $110M 2025 $110M

Ad spend as % of revenue

0% 2% 4% 6% FY2013 (ended 2013-09-30): 4.2% 2013 FY2014 (ended 2014-09-30): 3.8% FY2015 (ended 2015-09-30): 5.4% 2015 FY2016 (ended 2016-09-30): 4.0% FY2017 (ended 2017-09-30): 4.9% 2017 FY2018 (ended 2018-09-30): 4.5% FY2019 (ended 2019-09-30): 3.9% 2019 FY2020 (ended 2020-09-30): 4.2% FY2021 (ended 2021-09-30): 4.1% 2021 FY2022 (ended 2022-09-30): 3.5% FY2023 (ended 2023-09-30): 3.5% 2023 FY2024 (ended 2024-09-30): 3.6% FY2025 (ended 2025-09-30): 3.7% 2025 3.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Sep 30, 2025 $110M +6.8% $3B 3.7% AdvertisingExpense 10-K Nov 18, 2025
FY2024 Sep 30, 2024 $103M -1.2% $2.9B 3.6% AdvertisingExpense 10-K Nov 18, 2025
FY2023 Sep 30, 2023 $104M -1.5% $3B 3.5% AdvertisingExpense 10-K Nov 18, 2025
FY2022 Sep 30, 2022 $106M -13.6% $3.1B 3.5% AdvertisingExpense 10-K Nov 19, 2024
FY2021 Sep 30, 2021 $123M +6.4% $3B 4.1% AdvertisingExpense 10-K Nov 14, 2023
FY2020 Sep 30, 2020 $115M +19.0% $2.7B 4.2% AdvertisingExpense 10-K Nov 15, 2022
FY2019 Sep 30, 2019 $96.7M +20.7% $2.5B 3.9% AdvertisingExpense 10-K Nov 16, 2021
FY2018 Sep 30, 2018 $80.1M -7.1% $1.8B 4.5% AdvertisingExpense 10-K Nov 17, 2020
FY2017 Sep 30, 2017 $86.2M +32.6% $1.8B 4.9% AdvertisingExpense 10-K Nov 19, 2019
FY2016 Sep 30, 2016 $65M -25.7% $1.6B 4.0% AdvertisingExpense 10-K Nov 16, 2018
FY2015 Sep 30, 2015 $87.5M +23.8% $1.6B 5.4% AdvertisingExpense 10-K Nov 14, 2017
FY2014 Sep 30, 2014 $70.7M -15.4% $1.8B 3.8% AdvertisingExpense 10-K Nov 15, 2016
FY2013 Sep 30, 2013 $83.6M n/a $2B 4.2% AdvertisingExpense 10-K Nov 20, 2015

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Energizer in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
313 Lucid Group $112M 8.3% +125.3% FY2025
314 BridgeBio Pharma $110M 21.9% +412.1% FY2025
315 Energizer $110M 3.7% +6.8% FY2025
316 Cars.com $109M 15.1% +3.6% FY2025
317 Versant Media Group $109M 1.6% +32.9% FY2025
318 D.R. Horton $108M 0.3% +49.7% FY2025
319 Corpay $108M 2.4% +43.6% FY2025

Full ranking of 336 companies · Biggest increases #158

Questions

How much does Energizer spend on advertising?

Energizer spent $110M on advertising in fiscal 2025, the year ended Sep 30, 2025, according to its 10-K filed Nov 18, 2025.

What percentage of revenue does Energizer spend on advertising?

3.7% of revenue in fiscal 2025 ($110M of $3B). The median across the 336 companies tracked is 5.2%.

Is Energizer spending more on advertising?

Yes. Ad spend rose 6.8% in fiscal 2025 from fiscal 2024.

How does Energizer rank by advertising spend?

#315 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Energizer's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Nov 18, 2025
Accession number
0001632790-25-000091
Company
ENERGIZER HOLDINGS, INC., CIK 1632790, SIC 3690 (Miscellaneous Electrical Machinery, Equipment & Supplies)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Energizer advertising spend, FY2013-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Nov 18, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/energizer-holdings/advertising-spend/
Download
CSV, all years · CSV, all 336 companies