Madrigal Pharmaceuticals advertising spend, FY2025

Madrigal Pharmaceuticals (MDGL) reported $145M of advertising expense for the fiscal year ended Dec 31, 2025. That is 15.1% of revenue of $958M. Up 175.3% from FY2024.

Ad spend, FY2025
$145M
year ended Dec 31, 2025
Change vs prior year
+175.3%
vs FY2024
Share of revenue
15.1%
of $958M revenue
Rank by ad spend
#269
of 336 companies

Key facts

  • Ad spend is 2.8x its FY2024 level ($52.7M), slower than revenue (5.3x).
  • Madrigal Pharmaceuticals spends more on advertising than 20% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.9x the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2024 (ended 2024-12-31): $52.7M 2024 FY2025 (ended 2025-12-31): $145M 2025 $145M

Ad spend as % of revenue

0% 10% 20% 30% FY2024 (ended 2024-12-31): 29.3% 2024 FY2025 (ended 2025-12-31): 15.1% 2025 15.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $145M +175.3% $958M 15.1% AdvertisingExpense 10-K Feb 19, 2026
FY2024 Dec 31, 2024 $52.7M n/a $180M 29.3% AdvertisingExpense 10-K Feb 19, 2026

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Madrigal Pharmaceuticals in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
267 Hormel Foods $148M 1.2% -9.4% FY2025
268 loanDepot $147M 12.3% +10.6% FY2025
269 Madrigal Pharmaceuticals $145M 15.1% +175.3% FY2025
270 HubSpot $144M 4.6% +22.5% FY2025
271 Owens Corning $144M 1.4% +9.1% FY2025
272 BJ's Wholesale Club $143M 0.7% +13.0% FY2026
273 Autohome $143M 15.5% -19.0% FY2025

Full ranking of 336 companies · Biggest increases #3 · New $100M spenders #2

Questions

How much does Madrigal Pharmaceuticals spend on advertising?

Madrigal Pharmaceuticals spent $145M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 19, 2026.

What percentage of revenue does Madrigal Pharmaceuticals spend on advertising?

15.1% of revenue in fiscal 2025 ($145M of $958M). The median across the 336 companies tracked is 5.2%.

Is Madrigal Pharmaceuticals spending more on advertising?

Yes. Ad spend rose 175.3% in fiscal 2025 from fiscal 2024.

How does Madrigal Pharmaceuticals rank by advertising spend?

#269 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Madrigal Pharmaceuticals's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 19, 2026
Accession number
0001628280-26-009514
Company
MADRIGAL PHARMACEUTICALS, INC., CIK 1157601, SIC 2834 (Pharmaceutical Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Madrigal Pharmaceuticals advertising spend, FY2024-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/madrigal-pharmaceuticals/advertising-spend/
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