Owens Corning advertising spend, FY2025

Owens Corning (OC) reported $144M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.4% of revenue of $10.1B. Up 9.1% from FY2024.

Ad spend, FY2025
$144M
year ended Dec 31, 2025
Change vs prior year
+9.1%
vs FY2024
Share of revenue
1.4%
of $10.1B revenue
Rank by ad spend
#271
of 336 companies

Key facts

  • Ad spend is 1.5x its FY2015 level ($98M), slower than revenue (1.9x).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +13.6% in FY2022; largest cut -100.0% in FY2011.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 1.4% of revenue, about the same as 1.4% in FY2020.
  • Owens Corning spends more on advertising than 19% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2009 (ended 2009-12-31): $106M FY2010 (ended 2010-12-31): $111M 2010 FY2011 (ended 2011-12-31): $105 FY2012 (ended 2012-12-31): $109M FY2013 (ended 2013-12-31): $105M 2013 FY2014 (ended 2014-12-31): $100M FY2015 (ended 2015-12-31): $98M FY2016 (ended 2016-12-31): $105M 2016 FY2017 (ended 2017-12-31): $108M FY2018 (ended 2018-12-31): $120M FY2019 (ended 2019-12-31): $117M 2019 FY2020 (ended 2020-12-31): $98M FY2021 (ended 2021-12-31): $110M FY2022 (ended 2022-12-31): $125M 2022 FY2023 (ended 2023-12-31): $119M FY2024 (ended 2024-12-31): $132M FY2025 (ended 2025-12-31): $144M 2025 $144M

Ad spend as % of revenue

0% 1% 2% 3% FY2009 (ended 2009-12-31): n/a FY2010 (ended 2010-12-31): n/a 2010 FY2011 (ended 2011-12-31): n/a FY2012 (ended 2012-12-31): 2.1% FY2013 (ended 2013-12-31): 2.0% 2013 FY2014 (ended 2014-12-31): 1.9% FY2015 (ended 2015-12-31): 1.8% FY2016 (ended 2016-12-31): 1.8% 2016 FY2017 (ended 2017-12-31): 1.7% FY2018 (ended 2018-12-31): 1.7% FY2019 (ended 2019-12-31): 1.6% 2019 FY2020 (ended 2020-12-31): 1.4% FY2021 (ended 2021-12-31): 1.3% FY2022 (ended 2022-12-31): 1.3% 2022 FY2023 (ended 2023-12-31): 1.4% FY2024 (ended 2024-12-31): 1.3% FY2025 (ended 2025-12-31): 1.4% 2025 1.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $144M +9.1% $10.1B 1.4% MarketingAndAdvertisingExpense 10-K Feb 25, 2026
FY2024 Dec 31, 2024 $132M +10.9% $9.9B 1.3% MarketingAndAdvertisingExpense 10-K Feb 25, 2026
FY2023 Dec 31, 2023 $119M -4.8% $8.4B 1.4% MarketingAndAdvertisingExpense 10-K Feb 25, 2026
FY2022 Dec 31, 2022 $125M +13.6% $9.8B 1.3% MarketingAndAdvertisingExpense 10-K Feb 24, 2025
FY2021 Dec 31, 2021 $110M +12.2% $8.5B 1.3% MarketingAndAdvertisingExpense 10-K Feb 14, 2024
FY2020 Dec 31, 2020 $98M -16.2% $7.1B 1.4% MarketingAndAdvertisingExpense 10-K Feb 15, 2023
FY2019 Dec 31, 2019 $117M -2.5% $7.2B 1.6% MarketingAndAdvertisingExpense 10-K Feb 16, 2022
FY2018 Dec 31, 2018 $120M +11.1% $7.1B 1.7% MarketingAndAdvertisingExpense 10-K Feb 17, 2021
FY2017 Dec 31, 2017 $108M +2.9% $6.4B 1.7% MarketingAndAdvertisingExpense 10-K Feb 19, 2020
FY2016 Dec 31, 2016 $105M +7.1% $5.7B 1.8% MarketingAndAdvertisingExpense 10-K Feb 20, 2019
FY2015 Dec 31, 2015 $98M -2.0% $5.3B 1.8% MarketingAndAdvertisingExpense 10-K Feb 21, 2018
FY2014 Dec 31, 2014 $100M -4.8% $5.3B 1.9% MarketingAndAdvertisingExpense 10-K Feb 8, 2017
FY2013 Dec 31, 2013 $105M -3.7% $5.3B 2.0% MarketingAndAdvertisingExpense 10-K Feb 10, 2016
FY2012 Dec 31, 2012 $109M +103809423.8% $5.2B 2.1% MarketingAndAdvertisingExpense 10-K Feb 11, 2015
FY2011 Dec 31, 2011 $105 -100.0% n/a n/a MarketingAndAdvertisingExpense 10-K Feb 12, 2014
FY2010 Dec 31, 2010 $111M +4.7% n/a n/a MarketingAndAdvertisingExpense 10-K Feb 20, 2013
FY2009 Dec 31, 2009 $106M n/a n/a n/a MarketingAndAdvertisingExpense 10-K Feb 15, 2012

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Owens Corning in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
268 loanDepot $147M 12.3% +10.6% FY2025
269 Madrigal Pharmaceuticals $145M 15.1% +175.3% FY2025
270 HubSpot $144M 4.6% +22.5% FY2025
271 Owens Corning $144M 1.4% +9.1% FY2025
272 BJ's Wholesale Club $143M 0.7% +13.0% FY2026
273 Autohome $143M 15.5% -19.0% FY2025
274 Genesco $142M 5.8% +6.6% FY2026

Full ranking of 336 companies · Biggest increases #136 · Lowest ad-to-revenue #46

Questions

How much does Owens Corning spend on advertising?

Owens Corning spent $144M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 25, 2026.

What percentage of revenue does Owens Corning spend on advertising?

1.4% of revenue in fiscal 2025 ($144M of $10.1B). The median across the 336 companies tracked is 5.2%.

Is Owens Corning spending more on advertising?

Yes. Ad spend rose 9.1% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Owens Corning rank by advertising spend?

#271 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Owens Corning's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Feb 25, 2026
Accession number
0001370946-26-000067
Company
Owens Corning, CIK 1370946, SIC 3290 (Abrasive, Asbestos & Misc Nonmetallic Mineral Prods)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Owens Corning advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 25, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/owens-corning/advertising-spend/
Download
CSV, all years · CSV, all 336 companies