loanDepot advertising spend, FY2025
loanDepot (LDI) reported $147M of advertising expense for the fiscal year ended Dec 31, 2025. That is 12.3% of revenue of $1.2B. Up 10.6% from FY2024.
Key facts
- Ad spend is 45% below its FY2020 level ($264M); revenue is 72% lower.
- The highest year on file is FY2021 at $468M; FY2025 is 69% below it.
- Largest increase +76.9% in FY2021; largest cut -49.4% in FY2022.
- Ad spend is 12.3% of revenue, up from 6.1% in FY2020.
- loanDepot spends more on advertising than 20% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.4x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $147M | +10.6% | $1.2B | 12.3% | MarketingAndAdvertisingExpense | 10-K Mar 12, 2026 |
| FY2024 | Dec 31, 2024 | $133M | -0.2% | $1.1B | 12.5% | MarketingAndAdvertisingExpense | 10-K Mar 12, 2026 |
| FY2023 | Dec 31, 2023 | $133M | -43.9% | $974M | 13.6% | MarketingAndAdvertisingExpense | 10-K Mar 12, 2026 |
| FY2022 | Dec 31, 2022 | $237M | -49.4% | $1.3B | 18.9% | MarketingAndAdvertisingExpense | 10-K Mar 13, 2025 |
| FY2021 | Dec 31, 2021 | $468M | +76.9% | $3.7B | 12.6% | MarketingAndAdvertisingExpense | 10-K Mar 15, 2024 |
| FY2020 | Dec 31, 2020 | $264M | +40.7% | $4.3B | 6.1% | MarketingAndAdvertisingExpense | 10-K Mar 16, 2023 |
| FY2019 | Dec 31, 2019 | $188M | n/a | $1.3B | 14.1% | MarketingAndAdvertisingExpense | 10-K Mar 18, 2022 |
What the figure is
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense. Revenue is net of interest expense.
Compared with similar spenders
The 6 companies closest to loanDepot in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 264 | Prestige Consumer Healthcare | $149M | 13.7% | -4.5% | FY2026 |
| 265 | La-Z-Boy | $148M | 7.0% | -0.9% | FY2026 |
| 266 | Post Holdings | $148M | 1.8% | -21.4% | FY2025 |
| 267 | Hormel Foods | $148M | 1.2% | -9.4% | FY2025 |
| 268 | loanDepot | $147M | 12.3% | +10.6% | FY2025 |
| 269 | Madrigal Pharmaceuticals | $145M | 15.1% | +175.3% | FY2025 |
| 270 | HubSpot | $144M | 4.6% | +22.5% | FY2025 |
Questions
How much does loanDepot spend on advertising?
loanDepot spent $147M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 12, 2026.
What percentage of revenue does loanDepot spend on advertising?
12.3% of revenue in fiscal 2025 ($147M of $1.2B). The median across the 336 companies tracked is 5.2%.
Is loanDepot spending more on advertising?
Yes. Ad spend rose 10.6% in fiscal 2025 from fiscal 2024.
How does loanDepot rank by advertising spend?
#268 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does loanDepot's advertising figure include?
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Source
- Filing
- 10-K for FY2025, filed Mar 12, 2026
- Accession number
0001831631-26-000028- Company
- loanDepot, Inc., CIK 1831631, SIC 6199 (Finance Services)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- loanDepot advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 12, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/loandepot/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies