Prestige Consumer Healthcare advertising spend, FY2026

Prestige Consumer Healthcare (PBH) reported $149M of advertising expense for the fiscal year ended Mar 31, 2026. That is 13.7% of revenue of $1.1B. Down 4.5% from FY2025.

Ad spend, FY2026
$149M
year ended Mar 31, 2026
Change vs prior year
-4.5%
vs FY2025
Share of revenue
13.7%
of $1.1B revenue
Rank by ad spend
#264
of 336 companies

Key facts

  • Ad spend is 1.3x its FY2016 level ($111M), in line with revenue (1.4x).
  • The highest year on file is FY2022 at $157M; FY2026 is 5% below it.
  • Largest increase +52.6% in FY2013; largest cut -7.8% in FY2023.
  • Ad spend is 13.7% of revenue, down from 14.9% in FY2021.
  • Prestige Consumer Healthcare spends more on advertising than 21% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.6x the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2010 (ended 2010-03-31): $30.9M FY2011 (ended 2011-03-31): $42.9M 2011 FY2012 (ended 2012-03-31): $57.1M FY2013 (ended 2013-03-31): $87.2M FY2014 (ended 2014-03-31): $85M 2014 FY2015 (ended 2015-03-31): $99.7M FY2016 (ended 2016-03-31): $111M FY2017 (ended 2017-03-31): $128M 2017 FY2018 (ended 2018-03-31): $147M FY2019 (ended 2019-03-31): $143M FY2020 (ended 2020-03-31): $147M 2020 FY2021 (ended 2021-03-31): $141M FY2022 (ended 2022-03-31): $157M FY2023 (ended 2023-03-31): $145M 2023 FY2024 (ended 2024-03-31): $153M FY2025 (ended 2025-03-31): $156M FY2026 (ended 2026-03-31): $149M 2026 $149M

Ad spend as % of revenue

0% 5% 10% 15% 20% FY2010 (ended 2010-03-31): 10.6% FY2011 (ended 2011-03-31): 12.7% 2011 FY2012 (ended 2012-03-31): 13.0% FY2013 (ended 2013-03-31): 14.1% FY2014 (ended 2014-03-31): 14.2% 2014 FY2015 (ended 2015-03-31): 13.9% FY2016 (ended 2016-03-31): 13.7% FY2017 (ended 2017-03-31): 14.6% 2017 FY2018 (ended 2018-03-31): 14.1% FY2019 (ended 2019-03-31): 14.7% FY2020 (ended 2020-03-31): 15.3% 2020 FY2021 (ended 2021-03-31): 14.9% FY2022 (ended 2022-03-31): 14.5% FY2023 (ended 2023-03-31): 12.9% 2023 FY2024 (ended 2024-03-31): 13.6% FY2025 (ended 2025-03-31): 13.7% FY2026 (ended 2026-03-31): 13.7% 2026 13.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Mar 31, 2026 $149M -4.5% $1.1B 13.7% MarketingAndAdvertisingExpense 10-K May 14, 2026
FY2025 Mar 31, 2025 $156M +1.6% $1.1B 13.7% MarketingAndAdvertisingExpense 10-K May 14, 2026
FY2024 Mar 31, 2024 $153M +5.7% $1.1B 13.6% MarketingAndAdvertisingExpense 10-K May 14, 2026
FY2023 Mar 31, 2023 $145M -7.8% $1.1B 12.9% MarketingAndAdvertisingExpense 10-K May 9, 2025
FY2022 Mar 31, 2022 $157M +11.9% $1.1B 14.5% MarketingAndAdvertisingExpense 10-K May 15, 2024
FY2021 Mar 31, 2021 $141M -4.5% $943M 14.9% MarketingAndAdvertisingExpense 10-K May 5, 2023
FY2020 Mar 31, 2020 $147M +2.9% $963M 15.3% MarketingAndAdvertisingExpense 10-K May 6, 2022
FY2019 Mar 31, 2019 $143M -2.8% $976M 14.7% MarketingAndAdvertisingExpense 10-K May 7, 2021
FY2018 Mar 31, 2018 $147M +14.7% $1B 14.1% MarketingAndAdvertisingExpense 10-K May 8, 2020
FY2017 Mar 31, 2017 $128M +15.8% $882M 14.6% MarketingAndAdvertisingExpense 10-K May 13, 2019
FY2016 Mar 31, 2016 $111M +11.2% $806M 13.7% MarketingAndAdvertisingExpense 10-K May 10, 2018
FY2015 Mar 31, 2015 $99.7M +17.3% $715M 13.9% MarketingAndAdvertisingExpense 10-K May 17, 2017
FY2014 Mar 31, 2014 $85M -2.5% $597M 14.2% MarketingAndAdvertisingExpense 10-K May 17, 2016
FY2013 Mar 31, 2013 $87.2M +52.6% $620M 14.1% MarketingAndAdvertisingExpense 10-K May 14, 2015
FY2012 Mar 31, 2012 $57.1M +33.2% $441M 13.0% MarketingAndAdvertisingExpense 10-K May 19, 2014
FY2011 Mar 31, 2011 $42.9M +38.7% $337M 12.7% MarketingAndAdvertisingExpense 10-K May 17, 2013
FY2010 Mar 31, 2010 $30.9M n/a $293M 10.6% MarketingAndAdvertisingExpense 10-K May 18, 2012

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Prestige Consumer Healthcare in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
262 Bread Financial $150M 3.9% +2.0% FY2025
263 Happen $149M 14.9% +48.6% FY2025
264 Prestige Consumer Healthcare $149M 13.7% -4.5% FY2026
265 La-Z-Boy $148M 7.0% -0.9% FY2026
266 Post Holdings $148M 1.8% -21.4% FY2025
267 Hormel Foods $148M 1.2% -9.4% FY2025
268 loanDepot $147M 12.3% +10.6% FY2025

Full ranking of 336 companies · Biggest cuts #54

Questions

How much does Prestige Consumer Healthcare spend on advertising?

Prestige Consumer Healthcare spent $149M on advertising in fiscal 2026, the year ended Mar 31, 2026, according to its 10-K filed May 14, 2026.

What percentage of revenue does Prestige Consumer Healthcare spend on advertising?

13.7% of revenue in fiscal 2026 ($149M of $1.1B). The median across the 336 companies tracked is 5.2%.

Is Prestige Consumer Healthcare spending more on advertising?

No. Ad spend fell 4.5% in fiscal 2026 from fiscal 2025.

How does Prestige Consumer Healthcare rank by advertising spend?

#264 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Prestige Consumer Healthcare's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2026, filed May 14, 2026
Accession number
0001295947-26-000016
Company
Prestige Consumer Healthcare Inc., CIK 1295947, SIC 2834 (Pharmaceutical Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Prestige Consumer Healthcare advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed May 14, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/prestige-consumer-healthcare/advertising-spend/
Download
CSV, all years · CSV, all 336 companies