Post Holdings advertising spend, FY2025

Post Holdings (POST) reported $148M of advertising expense for the fiscal year ended Sep 30, 2025. That is 1.8% of revenue of $8.2B. Down 21.4% from FY2024.

Ad spend, FY2025
$148M
year ended Sep 30, 2025
Change vs prior year
-21.4%
vs FY2024
Share of revenue
1.8%
of $8.2B revenue
Rank by ad spend
#266
of 336 companies

Key facts

  • Ad spend is 1.1x its FY2015 level ($137M).
  • The highest year on file is FY2024 at $189M; FY2025 is 21% below it.
  • Largest increase +52.0% in FY2024; largest cut -21.4% in FY2025.
  • Ad spend is 1.8% of revenue, down from 2.4% in FY2020.
  • Post Holdings spends more on advertising than 21% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2010 (ended 2010-09-30): $88.6M FY2011 (ended 2011-09-30): $117M 2011 FY2012 (ended 2012-09-30): $126M FY2013 (ended 2013-09-30): $118M 2013 FY2014 (ended 2014-09-30): $122M FY2015 (ended 2015-09-30): $137M 2015 FY2016 (ended 2016-09-30): $184M FY2017 (ended 2017-09-30): $160M 2017 FY2018 (ended 2018-09-30): $153M FY2019 (ended 2019-09-30): $122M 2019 FY2020 (ended 2020-09-30): $113M FY2021 (ended 2021-09-30): $112M 2021 FY2022 (ended 2022-09-30): $93.2M FY2023 (ended 2023-09-30): $124M 2023 FY2024 (ended 2024-09-30): $189M FY2025 (ended 2025-09-30): $148M 2025 $148M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2010 (ended 2010-09-30): n/a FY2011 (ended 2011-09-30): n/a 2011 FY2012 (ended 2012-09-30): n/a FY2013 (ended 2013-09-30): n/a 2013 FY2014 (ended 2014-09-30): n/a FY2015 (ended 2015-09-30): n/a 2015 FY2016 (ended 2016-09-30): 3.7% FY2017 (ended 2017-09-30): 3.1% 2017 FY2018 (ended 2018-09-30): 2.5% FY2019 (ended 2019-09-30): 2.2% 2019 FY2020 (ended 2020-09-30): 2.4% FY2021 (ended 2021-09-30): 2.3% 2021 FY2022 (ended 2022-09-30): 1.6% FY2023 (ended 2023-09-30): 1.8% 2023 FY2024 (ended 2024-09-30): 2.4% FY2025 (ended 2025-09-30): 1.8% 2025 1.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Sep 30, 2025 $148M -21.4% $8.2B 1.8% MarketingAndAdvertisingExpense 10-K Nov 21, 2025
FY2024 Sep 30, 2024 $189M +52.0% $7.9B 2.4% MarketingAndAdvertisingExpense 10-K Nov 21, 2025
FY2023 Sep 30, 2023 $124M +33.2% $7B 1.8% MarketingAndAdvertisingExpense 10-K Nov 21, 2025
FY2022 Sep 30, 2022 $93.2M -17.0% $5.9B 1.6% MarketingAndAdvertisingExpense 10-K Nov 15, 2024
FY2021 Sep 30, 2021 $112M -0.7% $5B 2.3% MarketingAndAdvertisingExpense 10-K Nov 17, 2023
FY2020 Sep 30, 2020 $113M -7.5% $4.7B 2.4% MarketingAndAdvertisingExpense 10-K Nov 17, 2022
FY2019 Sep 30, 2019 $122M -20.3% $5.7B 2.2% MarketingAndAdvertisingExpense 10-K Nov 19, 2021
FY2018 Sep 30, 2018 $153M -3.9% $6.3B 2.5% MarketingAndAdvertisingExpense 10-K Nov 20, 2020
FY2017 Sep 30, 2017 $160M -13.3% $5.2B 3.1% MarketingAndAdvertisingExpense 10-K Nov 22, 2019
FY2016 Sep 30, 2016 $184M +34.2% $5B 3.7% MarketingAndAdvertisingExpense 10-K Nov 16, 2018
FY2015 Sep 30, 2015 $137M +12.7% n/a n/a MarketingAndAdvertisingExpense 10-K Nov 17, 2017
FY2014 Sep 30, 2014 $122M +2.9% n/a n/a MarketingAndAdvertisingExpense 10-K Nov 18, 2016
FY2013 Sep 30, 2013 $118M -6.3% n/a n/a MarketingAndAdvertisingExpense 10-K Nov 25, 2015
FY2012 Sep 30, 2012 $126M +7.8% n/a n/a MarketingAndAdvertisingExpense 10-K Nov 28, 2014
FY2011 Sep 30, 2011 $117M +32.4% n/a n/a MarketingAndAdvertisingExpense 10-K Nov 27, 2013
FY2010 Sep 30, 2010 $88.6M n/a n/a n/a MarketingAndAdvertisingExpense 10-K Dec 13, 2012

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Post Holdings in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
262 Bread Financial $150M 3.9% +2.0% FY2025
263 Happen $149M 14.9% +48.6% FY2025
264 Prestige Consumer Healthcare $149M 13.7% -4.5% FY2026
265 La-Z-Boy $148M 7.0% -0.9% FY2026
266 Post Holdings $148M 1.8% -21.4% FY2025
267 Hormel Foods $148M 1.2% -9.4% FY2025
268 loanDepot $147M 12.3% +10.6% FY2025

Full ranking of 336 companies · Biggest cuts #12

Questions

How much does Post Holdings spend on advertising?

Post Holdings spent $148M on advertising in fiscal 2025, the year ended Sep 30, 2025, according to its 10-K filed Nov 21, 2025.

What percentage of revenue does Post Holdings spend on advertising?

1.8% of revenue in fiscal 2025 ($148M of $8.2B). The median across the 336 companies tracked is 5.2%.

Is Post Holdings spending more on advertising?

No. Ad spend fell 21.4% in fiscal 2025 from fiscal 2024.

How does Post Holdings rank by advertising spend?

#266 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Post Holdings's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Nov 21, 2025
Accession number
0001530950-25-000260
Company
Post Holdings, Inc., CIK 1530950, SIC 2040 (Grain Mill Products)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Post Holdings advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Nov 21, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/post-holdings/advertising-spend/
Download
CSV, all years · CSV, all 336 companies