Vertex Pharmaceuticals advertising spend, FY2025

Vertex Pharmaceuticals (VRTX) reported $203M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.7% of revenue of $12B. Up 136.6% from FY2024.

Ad spend, FY2025
$203M
year ended Dec 31, 2025
Change vs prior year
+136.6%
vs FY2024
Share of revenue
1.7%
of $12B revenue
Rank by ad spend
#225
of 336 companies

Key facts

  • Ad spend is 8.3x its FY2015 level ($24.5M), slower than revenue (12x).
  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +136.6% in FY2025; largest cut -66.6% in FY2013.
  • Ad spend has risen 2 years in a row.
  • Vertex Pharmaceuticals spends more on advertising than 33% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2010 (ended 2010-12-31): $0 FY2011 (ended 2011-12-31): $30.8M 2011 FY2012 (ended 2012-12-31): $58.6M FY2013 (ended 2013-12-31): $19.6M 2013 FY2014 (ended 2014-12-31): $16.2M FY2015 (ended 2015-12-31): $24.5M 2015 FY2016 (ended 2016-12-31): $31.4M FY2017 (ended 2017-12-31): $35.2M 2017 FY2018 (ended 2018-12-31): $43.5M FY2023 (ended 2023-12-31): $45.8M 2023 FY2024 (ended 2024-12-31): $85.7M FY2025 (ended 2025-12-31): $203M 2025 $203M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2010 (ended 2010-12-31): 0.0% FY2011 (ended 2011-12-31): 2.2% 2011 FY2012 (ended 2012-12-31): 3.8% FY2013 (ended 2013-12-31): 1.6% 2013 FY2014 (ended 2014-12-31): 2.8% FY2015 (ended 2015-12-31): 2.4% 2015 FY2016 (ended 2016-12-31): 1.8% FY2017 (ended 2017-12-31): 1.4% 2017 FY2018 (ended 2018-12-31): 1.4% FY2023 (ended 2023-12-31): 0.5% 2023 FY2024 (ended 2024-12-31): 0.8% FY2025 (ended 2025-12-31): 1.7% 2025 1.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $203M +136.6% $12B 1.7% AdvertisingExpense 10-K Feb 13, 2026
FY2024 Dec 31, 2024 $85.7M +87.1% $11B 0.8% AdvertisingExpense 10-K Feb 13, 2026
FY2023 Dec 31, 2023 $45.8M n/a $9.9B 0.5% AdvertisingExpense 10-K Feb 13, 2026
FY2018 Dec 31, 2018 $43.5M +23.6% $3B 1.4% AdvertisingExpense 10-K Feb 13, 2019
FY2017 Dec 31, 2017 $35.2M +12.1% $2.5B 1.4% AdvertisingExpense 10-K Feb 13, 2019
FY2016 Dec 31, 2016 $31.4M +28.2% $1.7B 1.8% AdvertisingExpense 10-K Feb 13, 2019
FY2015 Dec 31, 2015 $24.5M +51.2% $1B 2.4% AdvertisingExpense 10-K Feb 15, 2018
FY2014 Dec 31, 2014 $16.2M -17.3% $580M 2.8% AdvertisingExpense 10-K Feb 23, 2017
FY2013 Dec 31, 2013 $19.6M -66.6% $1.2B 1.6% AdvertisingExpense 10-K Feb 16, 2016
FY2012 Dec 31, 2012 $58.6M +90.3% $1.5B 3.8% AdvertisingExpense 10-K Feb 13, 2015
FY2011 Dec 31, 2011 $30.8M n/a $1.4B 2.2% AdvertisingExpense 10-K Feb 11, 2014
FY2010 Dec 31, 2010 $0 n/a $143M 0.0% AdvertisingExpense 10-K Mar 1, 2013

A $0 value is what the filing tagged for that year. YoY is not shown next to it.

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Vertex Pharmaceuticals in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
221 JOYY $207M 9.8% -13.7% FY2025
222 Atlassian $206M 3.1% +34.8% FY2026
223 Primo Brands $206M 3.1% -5.9% FY2025
224 GoodRx $203M 25.5% -3.8% FY2025
225 Vertex Pharmaceuticals $203M 1.7% +136.6% FY2025
226 American Airlines Group $200M 0.4% +39.9% FY2025
227 PPG Industries $199M 1.3% -2.0% FY2025

Full ranking of 336 companies · Biggest increases #5 · New $100M spenders #1

Questions

How much does Vertex Pharmaceuticals spend on advertising?

Vertex Pharmaceuticals spent $203M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 13, 2026.

What percentage of revenue does Vertex Pharmaceuticals spend on advertising?

1.7% of revenue in fiscal 2025 ($203M of $12B). The median across the 336 companies tracked is 5.2%.

Is Vertex Pharmaceuticals spending more on advertising?

Yes. Ad spend rose 136.6% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Vertex Pharmaceuticals rank by advertising spend?

#225 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Vertex Pharmaceuticals's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 13, 2026
Accession number
0000875320-26-000056
Company
VERTEX PHARMACEUTICALS INC / MA, CIK 875320, SIC 2834 (Pharmaceutical Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Vertex Pharmaceuticals advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/vertex-pharmaceuticals-inc-ma/advertising-spend/
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