Atlassian advertising spend, FY2026
Atlassian (TEAM) reported $206M of advertising expense for the fiscal year ended Jun 30, 2026. That is 3.1% of revenue of $6.6B. Up 34.8% from FY2025.
Key facts
- Ad spend is 2.9x its FY2021 level ($71M), slower than revenue (3.1x).
- FY2026 is the highest year on file, going back to FY2021.
- Largest increase +52.8% in FY2025; largest cut -0.9% in FY2023.
- Ad spend has risen 3 years in a row.
- Ad spend is 3.1% of revenue, down from 3.4% in FY2021.
- Atlassian spends more on advertising than 34% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jun 30, 2026 | $206M | +34.8% | $6.6B | 3.1% | AdvertisingExpense | 10-K Aug 14, 2026 |
| FY2025 | Jun 30, 2025 | $153M | +52.8% | $5.2B | 2.9% | AdvertisingExpense | 10-K Aug 14, 2026 |
| FY2024 | Jun 30, 2024 | $100M | +12.0% | $4.4B | 2.3% | AdvertisingExpense | 10-K Aug 14, 2026 |
| FY2023 | Jun 30, 2023 | $89.5M | -0.9% | $3.5B | 2.5% | AdvertisingExpense | 10-K Aug 15, 2025 |
| FY2022 | Jun 30, 2022 | $90.3M | +27.2% | $2.8B | 3.2% | AdvertisingExpense | 10-K Aug 16, 2024 |
| FY2021 | Jun 30, 2021 | $71M | n/a | $2.1B | 3.4% | AdvertisingExpense | 10-K Aug 18, 2023 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Atlassian in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 219 | Lennar | $211M | 0.6% | +10.4% | FY2025 |
| 220 | Choice Hotels International | $208M | 13.0% | +6.8% | FY2025 |
| 221 | JOYY | $207M | 9.8% | -13.7% | FY2025 |
| 222 | Atlassian | $206M | 3.1% | +34.8% | FY2026 |
| 223 | Primo Brands | $206M | 3.1% | -5.9% | FY2025 |
| 224 | GoodRx | $203M | 25.5% | -3.8% | FY2025 |
| 225 | Vertex Pharmaceuticals | $203M | 1.7% | +136.6% | FY2025 |
Questions
How much does Atlassian spend on advertising?
Atlassian spent $206M on advertising in fiscal 2026, the year ended Jun 30, 2026, according to its 10-K filed Aug 14, 2026.
What percentage of revenue does Atlassian spend on advertising?
3.1% of revenue in fiscal 2026 ($206M of $6.6B). The median across the 336 companies tracked is 5.2%.
Is Atlassian spending more on advertising?
Yes. Ad spend rose 34.8% in fiscal 2026 from fiscal 2025. It has risen 3 years in a row.
How does Atlassian rank by advertising spend?
#222 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Atlassian's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Aug 14, 2026
- Accession number
0001650372-26-000036- Company
- Atlassian Corp, CIK 1650372, SIC 7372 (Services-Prepackaged Software)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Atlassian advertising spend, FY2021-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 14, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/atlassian/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies