GoodRx advertising spend, FY2025
GoodRx (GDRX) reported $203M of advertising expense for the fiscal year ended Dec 31, 2025. That is 25.5% of revenue of $797M. Down 3.8% from FY2024.
Key facts
- Ad spend is 9% below its FY2020 level ($222M), while revenue grew 1.4x.
- The highest year on file is FY2021 at $297M; FY2025 is 31% below it.
- Largest increase +83.3% in FY2019; largest cut -23.7% in FY2022.
- Ad spend is 25.5% of revenue, down from 40.4% in FY2020.
- GoodRx spends more on advertising than 33% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 4.9x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $203M | -3.8% | $797M | 25.5% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2024 | Dec 31, 2024 | $211M | +6.3% | $792M | 26.7% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2023 | Dec 31, 2023 | $199M | -12.2% | $750M | 26.5% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2022 | Dec 31, 2022 | $226M | -23.7% | $767M | 29.5% | AdvertisingExpense | 10-K Feb 27, 2025 |
| FY2021 | Dec 31, 2021 | $297M | +33.4% | $745M | 39.8% | AdvertisingExpense | 10-K Feb 29, 2024 |
| FY2020 | Dec 31, 2020 | $222M | +35.9% | $551M | 40.4% | AdvertisingExpense | 10-K Mar 1, 2023 |
| FY2019 | Dec 31, 2019 | $164M | +83.3% | $388M | 42.2% | AdvertisingExpense | 10-K Mar 1, 2022 |
| FY2018 | Dec 31, 2018 | $89.3M | n/a | $250M | 35.8% | AdvertisingExpense | 10-K Mar 12, 2021 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to GoodRx in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 221 | JOYY | $207M | 9.8% | -13.7% | FY2025 |
| 222 | Atlassian | $206M | 3.1% | +34.8% | FY2026 |
| 223 | Primo Brands | $206M | 3.1% | -5.9% | FY2025 |
| 224 | GoodRx | $203M | 25.5% | -3.8% | FY2025 |
| 225 | Vertex Pharmaceuticals | $203M | 1.7% | +136.6% | FY2025 |
| 226 | American Airlines Group | $200M | 0.4% | +39.9% | FY2025 |
| 227 | PPG Industries | $199M | 1.3% | -2.0% | FY2025 |
Full ranking of 336 companies · Biggest cuts #63 · Highest ad-to-revenue #23
Questions
How much does GoodRx spend on advertising?
GoodRx spent $203M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.
What percentage of revenue does GoodRx spend on advertising?
25.5% of revenue in fiscal 2025 ($203M of $797M). The median across the 336 companies tracked is 5.2%.
Is GoodRx spending more on advertising?
No. Ad spend fell 3.8% in fiscal 2025 from fiscal 2024.
How does GoodRx rank by advertising spend?
#224 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does GoodRx's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 26, 2026
- Accession number
0001809519-26-000031- Company
- GoodRx Holdings, Inc., CIK 1809519, SIC 7374 (Services-Computer Processing & Data Preparation)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- GoodRx advertising spend, FY2018-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/goodrx-holdings/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies