PPG Industries advertising spend, FY2025

PPG Industries (PPG) reported $199M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.3% of revenue of $15.9B. Down 2.0% from FY2024.

Ad spend, FY2025
$199M
year ended Dec 31, 2025
Change vs prior year
-2.0%
vs FY2024
Share of revenue
1.3%
of $15.9B revenue
Rank by ad spend
#227
of 336 companies

Key facts

  • Ad spend is 39% below its FY2015 level ($324M), while revenue grew 1.1x.
  • The highest year on file is FY2015 at $324M; FY2025 is 39% below it.
  • Largest increase +35.1% in FY2013; largest cut -34.6% in FY2022.
  • Ad spend is 1.3% of revenue, down from 1.6% in FY2020.
  • PPG Industries spends more on advertising than 33% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M $400M FY2008 (ended 2008-12-31): $310M FY2009 (ended 2009-12-31): $268M FY2010 (ended 2010-12-31): $288M 2010 FY2011 (ended 2011-12-31): $245M FY2012 (ended 2012-12-31): $174M FY2013 (ended 2013-12-31): $235M 2013 FY2014 (ended 2014-12-31): $297M FY2015 (ended 2015-12-31): $324M FY2016 (ended 2016-12-31): $322M 2016 FY2017 (ended 2017-12-31): $313M FY2018 (ended 2018-12-31): $280M FY2019 (ended 2019-12-31): $283M 2019 FY2020 (ended 2020-12-31): $223M FY2021 (ended 2021-12-31): $243M FY2022 (ended 2022-12-31): $159M 2022 FY2023 (ended 2023-12-31): $193M FY2024 (ended 2024-12-31): $203M FY2025 (ended 2025-12-31): $199M 2025 $199M

Ad spend as % of revenue

0% 1% 2% 3% FY2008 (ended 2008-12-31): 2.0% FY2009 (ended 2009-12-31): 2.2% FY2010 (ended 2010-12-31): 2.1% 2010 FY2011 (ended 2011-12-31): 1.9% FY2012 (ended 2012-12-31): 1.3% FY2013 (ended 2013-12-31): 1.6% 2013 FY2014 (ended 2014-12-31): 2.0% FY2015 (ended 2015-12-31): 2.3% FY2016 (ended 2016-12-31): 2.3% 2016 FY2017 (ended 2017-12-31): 2.1% FY2018 (ended 2018-12-31): 1.8% FY2019 (ended 2019-12-31): 1.9% 2019 FY2020 (ended 2020-12-31): 1.6% FY2021 (ended 2021-12-31): 1.4% FY2022 (ended 2022-12-31): 1.0% 2022 FY2023 (ended 2023-12-31): 1.2% FY2024 (ended 2024-12-31): 1.3% FY2025 (ended 2025-12-31): 1.3% 2025 1.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $199M -2.0% $15.9B 1.3% AdvertisingExpense 10-K Feb 19, 2026
FY2024 Dec 31, 2024 $203M +5.2% $15.8B 1.3% AdvertisingExpense 10-K Feb 19, 2026
FY2023 Dec 31, 2023 $193M +21.4% $16.2B 1.2% AdvertisingExpense 10-K Feb 19, 2026
FY2022 Dec 31, 2022 $159M -34.6% $15.6B 1.0% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $243M +9.0% $16.8B 1.4% AdvertisingExpense 10-K Feb 15, 2024
FY2020 Dec 31, 2020 $223M -21.2% $13.8B 1.6% AdvertisingExpense 10-K Feb 16, 2023
FY2019 Dec 31, 2019 $283M +1.1% $15.1B 1.9% AdvertisingExpense 10-K Feb 17, 2022
FY2018 Dec 31, 2018 $280M -10.5% $15.4B 1.8% AdvertisingExpense 10-K Feb 18, 2021
FY2017 Dec 31, 2017 $313M -2.8% $14.7B 2.1% AdvertisingExpense 10-K Feb 20, 2020
FY2016 Dec 31, 2016 $322M -0.6% $14.3B 2.3% AdvertisingExpense 10-K Feb 21, 2019
FY2015 Dec 31, 2015 $324M +9.1% $14.2B 2.3% AdvertisingExpense 10-K/A Jun 28, 2018
FY2014 Dec 31, 2014 $297M +26.4% $14.8B 2.0% AdvertisingExpense 10-K Feb 16, 2017
FY2013 Dec 31, 2013 $235M +35.1% $15.1B 1.6% AdvertisingExpense 10-K Feb 18, 2016
FY2012 Dec 31, 2012 $174M -29.0% $13.5B 1.3% AdvertisingExpense 10-K Feb 19, 2015
FY2011 Dec 31, 2011 $245M -14.9% $13.2B 1.9% AdvertisingExpense 10-K Feb 20, 2014
FY2010 Dec 31, 2010 $288M +7.5% $13.4B 2.1% AdvertisingExpense 10-K Feb 21, 2013
FY2009 Dec 31, 2009 $268M -13.5% $12.2B 2.2% AdvertisingExpense 10-K Feb 16, 2012
FY2008 Dec 31, 2008 $310M n/a $15.8B 2.0% AdvertisingExpense 10-K Feb 17, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to PPG Industries in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
222 Atlassian $206M 3.1% +34.8% FY2026
223 Primo Brands $206M 3.1% -5.9% FY2025
224 GoodRx $203M 25.5% -3.8% FY2025
225 Vertex Pharmaceuticals $203M 1.7% +136.6% FY2025
226 American Airlines Group $200M 0.4% +39.9% FY2025
227 PPG Industries $199M 1.3% -2.0% FY2025
228 Strategic Education $192M 15.2% +3.3% FY2025

Full ranking of 336 companies · Biggest cuts #77 · Lowest ad-to-revenue #41

Questions

How much does PPG Industries spend on advertising?

PPG Industries spent $199M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 19, 2026.

What percentage of revenue does PPG Industries spend on advertising?

1.3% of revenue in fiscal 2025 ($199M of $15.9B). The median across the 336 companies tracked is 5.2%.

Is PPG Industries spending more on advertising?

No. Ad spend fell 2.0% in fiscal 2025 from fiscal 2024.

How does PPG Industries rank by advertising spend?

#227 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does PPG Industries's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 19, 2026
Accession number
0000079879-26-000046
Company
PPG INDUSTRIES INC, CIK 79879, SIC 2851 (Paints, Varnishes, Lacquers, Enamels & Allied Prods)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
PPG Industries advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/ppg-industries/advertising-spend/
Download
CSV, all years · CSV, all 336 companies