Strategic Education advertising spend, FY2025
Strategic Education (STRA) reported $192M of advertising expense for the fiscal year ended Dec 31, 2025. That is 15.2% of revenue of $1.3B. Up 3.3% from FY2024.
Key facts
- Ad spend is 1.2x its FY2020 level ($162M), in line with revenue (1.2x).
- FY2025 is the highest year on file, going back to FY2017.
- Largest increase +53.6% in FY2018.
- Ad spend has risen 8 years in a row.
- Ad spend is 15.2% of revenue, down from 15.7% in FY2020.
- Strategic Education spends more on advertising than 32% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.9x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $192M | +3.3% | $1.3B | 15.2% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2024 | Dec 31, 2024 | $186M | +0.7% | $1.2B | 15.3% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2023 | Dec 31, 2023 | $185M | +2.0% | $1.1B | 16.3% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2022 | Dec 31, 2022 | $181M | +9.8% | $1.1B | 17.0% | AdvertisingExpense | 10-K Feb 27, 2025 |
| FY2021 | Dec 31, 2021 | $165M | +2.2% | $1.1B | 14.6% | AdvertisingExpense | 10-K Feb 29, 2024 |
| FY2020 | Dec 31, 2020 | $162M | +7.8% | $1B | 15.7% | AdvertisingExpense | 10-K Feb 27, 2023 |
| FY2019 | Dec 31, 2019 | $150M | +46.0% | $997M | 15.0% | AdvertisingExpense | 10-K Feb 28, 2022 |
| FY2018 | Dec 31, 2018 | $103M | +53.6% | $634M | 16.2% | AdvertisingExpense | 10-K Mar 1, 2021 |
| FY2017 | Dec 31, 2017 | $66.8M | n/a | $455M | 14.7% | AdvertisingExpense | 10-K Mar 2, 2020 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Strategic Education in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 226 | American Airlines Group | $200M | 0.4% | +39.9% | FY2025 |
| 227 | PPG Industries | $199M | 1.3% | -2.0% | FY2025 |
| 228 | Strategic Education | $192M | 15.2% | +3.3% | FY2025 |
| 229 | Phoenix Education Partners | $191M | 18.8% | +5.2% | FY2026 |
| 230 | Align Technology | $189M | 4.7% | +2.0% | FY2025 |
| 231 | Lemonade | $187M | 25.4% | +54.2% | FY2025 |
| 232 | Harley-Davidson | $185M | 4.1% | +35.1% | FY2025 |
Full ranking of 336 companies · Biggest increases #202 · Up 5+ years in a row #17
Questions
How much does Strategic Education spend on advertising?
Strategic Education spent $192M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 27, 2026.
What percentage of revenue does Strategic Education spend on advertising?
15.2% of revenue in fiscal 2025 ($192M of $1.3B). The median across the 336 companies tracked is 5.2%.
Is Strategic Education spending more on advertising?
Yes. Ad spend rose 3.3% in fiscal 2025 from fiscal 2024. It has risen 8 years in a row.
How does Strategic Education rank by advertising spend?
#228 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Strategic Education's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 27, 2026
- Accession number
0001013934-26-000006- Company
- Strategic Education, Inc., CIK 1013934, SIC 8200 (Services-Educational Services)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Strategic Education advertising spend, FY2017-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/strategic-education/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies