Align Technology advertising spend, FY2025

Align Technology (ALGN) reported $189M of advertising expense for the fiscal year ended Dec 31, 2025. That is 4.7% of revenue of $4B. Up 2.0% from FY2024.

Ad spend, FY2025
$189M
year ended Dec 31, 2025
Change vs prior year
+2.0%
vs FY2024
Share of revenue
4.7%
of $4B revenue
Rank by ad spend
#230
of 336 companies

Key facts

  • Ad spend is 8.1x its FY2015 level ($23.4M), faster than revenue (4.8x).
  • The highest year on file is FY2021 at $326M; FY2025 is 42% below it.
  • Largest increase +102.2% in FY2021; largest cut -31.8% in FY2022.
  • Ad spend is 4.7% of revenue, down from 6.5% in FY2020.
  • Align Technology spends more on advertising than 32% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is close to the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M $400M FY2009 (ended 2009-12-31): $18.1M FY2010 (ended 2010-12-31): $20.2M 2010 FY2011 (ended 2011-12-31): $21.2M FY2012 (ended 2012-12-31): $23.6M FY2013 (ended 2013-12-31): $26M 2013 FY2014 (ended 2014-12-31): $26.9M FY2015 (ended 2015-12-31): $23.4M FY2016 (ended 2016-12-31): $36M 2016 FY2017 (ended 2017-12-31): $70.1M FY2018 (ended 2018-12-31): $88.4M FY2019 (ended 2019-12-31): $119M 2019 FY2020 (ended 2020-12-31): $161M FY2021 (ended 2021-12-31): $326M FY2022 (ended 2022-12-31): $222M 2022 FY2023 (ended 2023-12-31): $201M FY2024 (ended 2024-12-31): $185M FY2025 (ended 2025-12-31): $189M 2025 $189M

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2009 (ended 2009-12-31): 5.8% FY2010 (ended 2010-12-31): 5.2% 2010 FY2011 (ended 2011-12-31): 4.4% FY2012 (ended 2012-12-31): 4.2% FY2013 (ended 2013-12-31): 3.9% 2013 FY2014 (ended 2014-12-31): 3.5% FY2015 (ended 2015-12-31): 2.8% FY2016 (ended 2016-12-31): 3.3% 2016 FY2017 (ended 2017-12-31): 4.8% FY2018 (ended 2018-12-31): 4.5% FY2019 (ended 2019-12-31): 4.9% 2019 FY2020 (ended 2020-12-31): 6.5% FY2021 (ended 2021-12-31): 8.2% FY2022 (ended 2022-12-31): 5.9% 2022 FY2023 (ended 2023-12-31): 5.2% FY2024 (ended 2024-12-31): 4.6% FY2025 (ended 2025-12-31): 4.7% 2025 4.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $189M +2.0% $4B 4.7% AdvertisingExpense 10-K Feb 27, 2026
FY2024 Dec 31, 2024 $185M -8.1% $4B 4.6% AdvertisingExpense 10-K Feb 27, 2026
FY2023 Dec 31, 2023 $201M -9.4% $3.9B 5.2% AdvertisingExpense 10-K Feb 27, 2026
FY2022 Dec 31, 2022 $222M -31.8% $3.7B 5.9% AdvertisingExpense 10-K Feb 28, 2025
FY2021 Dec 31, 2021 $326M +102.2% $4B 8.2% AdvertisingExpense 10-K Feb 28, 2024
FY2020 Dec 31, 2020 $161M +35.2% $2.5B 6.5% AdvertisingExpense 10-K Feb 27, 2023
FY2019 Dec 31, 2019 $119M +34.7% $2.4B 4.9% AdvertisingExpense 10-K Feb 25, 2022
FY2018 Dec 31, 2018 $88.4M +26.1% $2B 4.5% AdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 31, 2017 $70.1M +94.7% $1.5B 4.8% AdvertisingExpense 10-K Feb 28, 2020
FY2016 Dec 31, 2016 $36M +53.8% $1.1B 3.3% AdvertisingExpense 10-K Feb 28, 2019
FY2015 Dec 31, 2015 $23.4M -13.0% $845M 2.8% AdvertisingExpense 10-K Feb 28, 2018
FY2014 Dec 31, 2014 $26.9M +3.5% $762M 3.5% AdvertisingExpense 10-K Feb 28, 2017
FY2013 Dec 31, 2013 $26M +10.2% $660M 3.9% AdvertisingExpense 10-K Feb 25, 2016
FY2012 Dec 31, 2012 $23.6M +11.3% $560M 4.2% AdvertisingExpense 10-K Feb 26, 2015
FY2011 Dec 31, 2011 $21.2M +5.0% $480M 4.4% AdvertisingExpense 10-K Feb 28, 2014
FY2010 Dec 31, 2010 $20.2M +11.6% $387M 5.2% AdvertisingExpense 10-K Mar 1, 2013
FY2009 Dec 31, 2009 $18.1M n/a $312M 5.8% AdvertisingExpense 10-K Feb 29, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Align Technology in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
228 Strategic Education $192M 15.2% +3.3% FY2025
229 Phoenix Education Partners $191M 18.8% +5.2% FY2026
230 Align Technology $189M 4.7% +2.0% FY2025
231 Lemonade $187M 25.4% +54.2% FY2025
232 Harley-Davidson $185M 4.1% +35.1% FY2025
233 CarGurus $183M 20.2% +13.9% FY2025
234 Workday $181M 1.9% -11.3% FY2026

Full ranking of 336 companies · Biggest increases #221

Questions

How much does Align Technology spend on advertising?

Align Technology spent $189M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 27, 2026.

What percentage of revenue does Align Technology spend on advertising?

4.7% of revenue in fiscal 2025 ($189M of $4B). The median across the 336 companies tracked is 5.2%.

Is Align Technology spending more on advertising?

Yes. Ad spend rose 2.0% in fiscal 2025 from fiscal 2024.

How does Align Technology rank by advertising spend?

#230 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Align Technology's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 27, 2026
Accession number
0001097149-26-000014
Company
ALIGN TECHNOLOGY INC, CIK 1097149, SIC 3842 (Orthopedic, Prosthetic & Surgical Appliances & Supplies)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Align Technology advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/align-technology/advertising-spend/
Download
CSV, all years · CSV, all 336 companies