Oxford Industries advertising spend, FY2026

Oxford Industries (OXM) reported $104M of advertising expense for the fiscal year ended Jan 31, 2026. That is 7.0% of revenue of $1.5B. Down 6.3% from FY2025.

Ad spend, FY2026
$104M
year ended Jan 31, 2026
Change vs prior year
-6.3%
vs FY2025
Share of revenue
7.0%
of $1.5B revenue
Rank by ad spend
#327
of 336 companies

Key facts

  • Ad spend is 2.3x its FY2016 level ($46M), faster than revenue (1.5x).
  • The highest year on file is FY2025 at $111M; FY2026 is 6% below it.
  • Largest increase +55.9% in FY2012; largest cut -10.7% in FY2021.
  • Ad spend is 7.0% of revenue, up from 6.7% in FY2021.
  • Oxford Industries spends more on advertising than 3% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.4x the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2011 (ended 2011-01-29): $15.2M FY2012 (ended 2012-01-28): $23.7M 2012 FY2013 (ended 2013-02-02): $27.6M FY2014 (ended 2014-02-01): $29M 2014 FY2015 (ended 2015-01-31): $32.2M FY2016 (ended 2016-01-30): $46M 2016 FY2017 (ended 2017-01-28): $53M FY2018 (ended 2018-02-03): $55.2M 2018 FY2019 (ended 2019-02-02): $60M FY2020 (ended 2020-02-01): $56M 2020 FY2021 (ended 2021-01-30): $50M FY2022 (ended 2022-01-29): $60M 2022 FY2023 (ended 2023-01-28): $82M FY2024 (ended 2024-02-03): $105M 2024 FY2025 (ended 2025-02-01): $111M FY2026 (ended 2026-01-31): $104M 2026 $104M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2011 (ended 2011-01-29): 2.5% FY2012 (ended 2012-01-28): 3.1% 2012 FY2013 (ended 2013-02-02): 3.2% FY2014 (ended 2014-02-01): 3.4% 2014 FY2015 (ended 2015-01-31): 3.5% FY2016 (ended 2016-01-30): 4.7% 2016 FY2017 (ended 2017-01-28): 5.2% FY2018 (ended 2018-02-03): 5.1% 2018 FY2019 (ended 2019-02-02): 5.4% FY2020 (ended 2020-02-01): 5.0% 2020 FY2021 (ended 2021-01-30): 6.7% FY2022 (ended 2022-01-29): 5.3% 2022 FY2023 (ended 2023-01-28): 5.8% FY2024 (ended 2024-02-03): 6.7% 2024 FY2025 (ended 2025-02-01): 7.3% FY2026 (ended 2026-01-31): 7.0% 2026 7.0%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 31, 2026 $104M -6.3% $1.5B 7.0% MarketingAndAdvertisingExpense 10-K Mar 27, 2026
FY2025 Feb 1, 2025 $111M +5.7% $1.5B 7.3% MarketingAndAdvertisingExpense 10-K Mar 27, 2026
FY2024 Feb 3, 2024 $105M +28.0% $1.6B 6.7% MarketingAndAdvertisingExpense 10-K Mar 27, 2026
FY2023 Jan 28, 2023 $82M +36.7% $1.4B 5.8% MarketingAndAdvertisingExpense 10-K Mar 31, 2025
FY2022 Jan 29, 2022 $60M +20.0% $1.1B 5.3% MarketingAndAdvertisingExpense 10-K Apr 1, 2024
FY2021 Jan 30, 2021 $50M -10.7% $749M 6.7% MarketingAndAdvertisingExpense 10-K Mar 28, 2023
FY2020 Feb 1, 2020 $56M -6.7% $1.1B 5.0% MarketingAndAdvertisingExpense 10-K Mar 28, 2022
FY2019 Feb 2, 2019 $60M +8.7% $1.1B 5.4% MarketingAndAdvertisingExpense 10-K Mar 29, 2021
FY2018 Feb 3, 2018 $55.2M +4.2% $1.1B 5.1% MarketingAndAdvertisingExpense 10-K Apr 1, 2019
FY2017 Jan 28, 2017 $53M +15.2% $1B 5.2% MarketingAndAdvertisingExpense 10-K Apr 1, 2019
FY2016 Jan 30, 2016 $46M +42.9% $969M 4.7% MarketingAndAdvertisingExpense 10-K Apr 2, 2018
FY2015 Jan 31, 2015 $32.2M +11.0% $920M 3.5% MarketingAndAdvertisingExpense 10-K Mar 28, 2017
FY2014 Feb 1, 2014 $29M +5.1% $850M 3.4% MarketingAndAdvertisingExpense 10-K Mar 28, 2016
FY2013 Feb 2, 2013 $27.6M +16.5% $856M 3.2% MarketingAndAdvertisingExpense 10-K Mar 31, 2015
FY2012 Jan 28, 2012 $23.7M +55.9% $759M 3.1% MarketingAndAdvertisingExpense 10-K Mar 31, 2014
FY2011 Jan 29, 2011 $15.2M n/a $604M 2.5% MarketingAndAdvertisingExpense 10-K Apr 4, 2013

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Oxford Industries in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
323 RH $106M 3.1% -13.1% FY2026
324 Brilliant Earth Group $106M 24.2% -2.2% FY2025
325 Jazz Pharmaceuticals $106M 2.5% -1.7% FY2025
326 BGC Group $105M 3.6% +49.3% FY2025
327 Oxford Industries $104M 7.0% -6.3% FY2026
328 Floor & Decor $104M 2.2% -4.3% FY2025
329 Reddit $102M 4.6% n/a FY2025

Full ranking of 336 companies · Biggest cuts #44

Questions

How much does Oxford Industries spend on advertising?

Oxford Industries spent $104M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 27, 2026.

What percentage of revenue does Oxford Industries spend on advertising?

7.0% of revenue in fiscal 2026 ($104M of $1.5B). The median across the 336 companies tracked is 5.2%.

Is Oxford Industries spending more on advertising?

No. Ad spend fell 6.3% in fiscal 2026 from fiscal 2025.

How does Oxford Industries rank by advertising spend?

#327 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Oxford Industries's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2026, filed Mar 27, 2026
Accession number
0000075288-26-000026
Company
OXFORD INDUSTRIES INC, CIK 75288, SIC 2320 (Men's & Boys' Furnishgs, Work Clothg, & Allied Garments)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Oxford Industries advertising spend, FY2011-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/oxford-industries/advertising-spend/
Download
CSV, all years · CSV, all 336 companies