CoStar Group advertising spend, FY2025

CoStar Group (CSGP) reported $830M of advertising expense for the fiscal year ended Dec 31, 2025. That is 25.6% of revenue of $3.2B. Down 1.8% from FY2024.

Ad spend, FY2025
$830M
year ended Dec 31, 2025
Change vs prior year
-1.8%
vs FY2024
Share of revenue
25.6%
of $3.2B revenue
Rank by ad spend
#84
of 336 companies

Key facts

  • Ad spend is 6.3x its FY2015 level ($132M), faster than revenue (4.6x).
  • The highest year on file is FY2024 at $845M; FY2025 is 2% below it.
  • Largest increase +355.2% in FY2015; largest cut -17.4% in FY2016.
  • Ad spend is 25.6% of revenue, up from 16.3% in FY2020.
  • CoStar Group spends more on advertising than 75% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 4.9x the median of 5.2%.

Ad spend by fiscal year

$0 $250M $500M $750M $1B FY2009 (ended 2009-12-31): $3.3M FY2010 (ended 2010-12-31): $3M 2010 FY2011 (ended 2011-12-31): $2.5M FY2012 (ended 2012-12-31): $6.2M FY2013 (ended 2013-12-31): $7.9M 2013 FY2014 (ended 2014-12-31): $29M FY2015 (ended 2015-12-31): $132M FY2016 (ended 2016-12-31): $109M 2016 FY2017 (ended 2017-12-31): $104M FY2018 (ended 2018-12-31): $125M FY2019 (ended 2019-12-31): $168M 2019 FY2020 (ended 2020-12-31): $271M FY2021 (ended 2021-12-31): $312M FY2022 (ended 2022-12-31): $306M 2022 FY2023 (ended 2023-12-31): $550M FY2024 (ended 2024-12-31): $845M FY2025 (ended 2025-12-31): $830M 2025 $830M

Ad spend as % of revenue

0% 10% 20% 30% 40% FY2009 (ended 2009-12-31): 1.6% FY2010 (ended 2010-12-31): 1.3% 2010 FY2011 (ended 2011-12-31): 1.0% FY2012 (ended 2012-12-31): 1.8% FY2013 (ended 2013-12-31): 1.8% 2013 FY2014 (ended 2014-12-31): 5.0% FY2015 (ended 2015-12-31): 18.5% FY2016 (ended 2016-12-31): 13.0% 2016 FY2017 (ended 2017-12-31): 10.8% FY2018 (ended 2018-12-31): 10.5% FY2019 (ended 2019-12-31): 12.0% 2019 FY2020 (ended 2020-12-31): 16.3% FY2021 (ended 2021-12-31): 16.0% FY2022 (ended 2022-12-31): 14.0% 2022 FY2023 (ended 2023-12-31): 22.4% FY2024 (ended 2024-12-31): 30.9% FY2025 (ended 2025-12-31): 25.6% 2025 25.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $830M -1.8% $3.2B 25.6% AdvertisingExpense 10-K Feb 26, 2026
FY2024 Dec 31, 2024 $845M +53.6% $2.7B 30.9% AdvertisingExpense 10-K Feb 26, 2026
FY2023 Dec 31, 2023 $550M +79.9% $2.5B 22.4% AdvertisingExpense 10-K Feb 26, 2026
FY2022 Dec 31, 2022 $306M -2.0% $2.2B 14.0% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $312M +15.3% $1.9B 16.0% AdvertisingExpense 10-K Feb 22, 2024
FY2020 Dec 31, 2020 $271M +61.0% $1.7B 16.3% AdvertisingExpense 10-K Feb 22, 2023
FY2019 Dec 31, 2019 $168M +34.4% $1.4B 12.0% AdvertisingExpense 10-K Feb 23, 2022
FY2018 Dec 31, 2018 $125M +20.2% $1.2B 10.5% AdvertisingExpense 10-K Feb 24, 2021
FY2017 Dec 31, 2017 $104M -4.6% $965M 10.8% AdvertisingExpense 10-K Feb 26, 2020
FY2016 Dec 31, 2016 $109M -17.4% $838M 13.0% AdvertisingExpense 10-K Feb 28, 2019
FY2015 Dec 31, 2015 $132M +355.2% $712M 18.5% AdvertisingExpense 10-K Feb 23, 2018
FY2014 Dec 31, 2014 $29M +267.1% $576M 5.0% AdvertisingExpense 10-K Feb 24, 2017
FY2013 Dec 31, 2013 $7.9M +27.4% $441M 1.8% AdvertisingExpense 10-K Feb 26, 2016
FY2012 Dec 31, 2012 $6.2M +148.0% $350M 1.8% AdvertisingExpense 10-K Feb 26, 2015
FY2011 Dec 31, 2011 $2.5M -16.7% $252M 1.0% AdvertisingExpense 10-K Feb 20, 2014
FY2010 Dec 31, 2010 $3M -9.1% $226M 1.3% AdvertisingExpense 10-K Mar 1, 2013
FY2009 Dec 31, 2009 $3.3M n/a $210M 1.6% AdvertisingExpense 10-K Feb 23, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to CoStar Group in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
81 Best Buy $861M 2.1% +1.8% FY2026
82 VF Corp $849M 8.8% +3.7% FY2026
83 Airbnb $843M 6.9% -23.4% FY2025
84 CoStar Group $830M 25.6% -1.8% FY2025
85 Chewy $825M 6.5% +2.6% FY2026
86 W.W. Grainger $813M 4.5% +8.4% FY2025
87 Salesforce $800M 1.9% -20.0% FY2026

Full ranking of 336 companies · Biggest cuts #79 · Highest ad-to-revenue #22

Questions

How much does CoStar Group spend on advertising?

CoStar Group spent $830M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.

What percentage of revenue does CoStar Group spend on advertising?

25.6% of revenue in fiscal 2025 ($830M of $3.2B). The median across the 336 companies tracked is 5.2%.

Is CoStar Group spending more on advertising?

No. Ad spend fell 1.8% in fiscal 2025 from fiscal 2024.

How does CoStar Group rank by advertising spend?

#84 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does CoStar Group's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 26, 2026
Accession number
0001057352-26-000020
Company
COSTAR GROUP, INC., CIK 1057352, SIC 7389 (Services-Business Services, NEC)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
CoStar Group advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/costar-group/advertising-spend/
Download
CSV, all years · CSV, all 336 companies