Chewy advertising spend, FY2026
Chewy (CHWY) reported $825M of advertising expense for the fiscal year ended Feb 1, 2026. That is 6.5% of revenue of $12.6B. Up 2.6% from FY2025.
Key facts
- Ad spend is 1.6x its FY2021 level ($513M), slower than revenue (1.8x).
- FY2026 is the highest year on file, going back to FY2018.
- Largest increase +54.9% in FY2019.
- Ad spend has risen 8 years in a row.
- Ad spend is 6.5% of revenue, down from 7.2% in FY2021.
- Chewy spends more on advertising than 75% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.3x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Feb 1, 2026 | $825M | +2.6% | $12.6B | 6.5% | MarketingAndAdvertisingExpense | 10-K Mar 25, 2026 |
| FY2025 | Feb 2, 2025 | $804M | +8.3% | $11.9B | 6.8% | MarketingAndAdvertisingExpense | 10-K Mar 25, 2026 |
| FY2024 | Jan 28, 2024 | $742M | +14.3% | $11.1B | 6.7% | MarketingAndAdvertisingExpense | 10-K Mar 25, 2026 |
| FY2023 | Jan 29, 2023 | $649M | +4.9% | $10.1B | 6.4% | MarketingAndAdvertisingExpense | 10-K Mar 26, 2025 |
| FY2022 | Jan 30, 2022 | $619M | +20.6% | $9B | 6.9% | MarketingAndAdvertisingExpense | 10-K Mar 20, 2024 |
| FY2021 | Jan 31, 2021 | $513M | +20.2% | $7.1B | 7.2% | MarketingAndAdvertisingExpense | 10-K Mar 22, 2023 |
| FY2020 | Feb 2, 2020 | $427M | +8.6% | $4.8B | 8.8% | MarketingAndAdvertisingExpense | 10-K Mar 29, 2022 |
| FY2019 | Feb 3, 2019 | $393M | +54.9% | $3.5B | 11.1% | MarketingAndAdvertisingExpense | 10-K Mar 30, 2021 |
| FY2018 | Jan 28, 2018 | $254M | n/a | $2.1B | 12.1% | MarketingAndAdvertisingExpense | 10-K Apr 2, 2020 |
What the figure is
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Compared with similar spenders
The 6 companies closest to Chewy in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 82 | VF Corp | $849M | 8.8% | +3.7% | FY2026 |
| 83 | Airbnb | $843M | 6.9% | -23.4% | FY2025 |
| 84 | CoStar Group | $830M | 25.6% | -1.8% | FY2025 |
| 85 | Chewy | $825M | 6.5% | +2.6% | FY2026 |
| 86 | W.W. Grainger | $813M | 4.5% | +8.4% | FY2025 |
| 87 | Salesforce | $800M | 1.9% | -20.0% | FY2026 |
| 88 | TripAdvisor | $791M | 41.8% | +8.5% | FY2025 |
Full ranking of 336 companies · Biggest increases #213 · Up 5+ years in a row #16
Questions
How much does Chewy spend on advertising?
Chewy spent $825M on advertising in fiscal 2026, the year ended Feb 1, 2026, according to its 10-K filed Mar 25, 2026.
What percentage of revenue does Chewy spend on advertising?
6.5% of revenue in fiscal 2026 ($825M of $12.6B). The median across the 336 companies tracked is 5.2%.
Is Chewy spending more on advertising?
Yes. Ad spend rose 2.6% in fiscal 2026 from fiscal 2025. It has risen 8 years in a row.
How does Chewy rank by advertising spend?
#85 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Chewy's advertising figure include?
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Source
- Filing
- 10-K for FY2026, filed Mar 25, 2026
- Accession number
0001766502-26-000034- Company
- Chewy, Inc., CIK 1766502, SIC 5961 (Retail-Catalog & Mail-Order Houses)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Chewy advertising spend, FY2018-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 25, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/chewy/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies