TripAdvisor advertising spend, FY2025

TripAdvisor (TRIP) reported $791M of advertising expense for the fiscal year ended Dec 31, 2025. That is 41.8% of revenue of $1.9B. Up 8.5% from FY2024.

Ad spend, FY2025
$791M
year ended Dec 31, 2025
Change vs prior year
+8.5%
vs FY2024
Share of revenue
41.8%
of $1.9B revenue
Rank by ad spend
#88
of 336 companies

Key facts

  • Ad spend is 1.6x its FY2015 level ($507M), faster than revenue (1.3x).
  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +139.0% in FY2021; largest cut -72.1% in FY2020.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 41.8% of revenue, up from 19.5% in FY2020.
  • TripAdvisor spends more on advertising than 74% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 8.1x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M $800M FY2010 (ended 2010-12-31): $86.3M FY2011 (ended 2011-12-31): $136M 2011 FY2012 (ended 2012-12-31): $175M FY2013 (ended 2013-12-31): $237M 2013 FY2014 (ended 2014-12-31): $341M FY2015 (ended 2015-12-31): $507M 2015 FY2016 (ended 2016-12-31): $543M FY2017 (ended 2017-12-31): $629M 2017 FY2018 (ended 2018-12-31): $544M FY2019 (ended 2019-12-31): $423M 2019 FY2020 (ended 2020-12-31): $118M FY2021 (ended 2021-12-31): $282M 2021 FY2022 (ended 2022-12-31): $576M FY2023 (ended 2023-12-31): $705M 2023 FY2024 (ended 2024-12-31): $729M FY2025 (ended 2025-12-31): $791M 2025 $791M

Ad spend as % of revenue

0% 20% 40% 60% FY2010 (ended 2010-12-31): 17.8% FY2011 (ended 2011-12-31): 21.3% 2011 FY2012 (ended 2012-12-31): 22.9% FY2013 (ended 2013-12-31): 25.1% 2013 FY2014 (ended 2014-12-31): 27.4% FY2015 (ended 2015-12-31): 34.0% 2015 FY2016 (ended 2016-12-31): 36.7% FY2017 (ended 2017-12-31): 40.4% 2017 FY2018 (ended 2018-12-31): 33.7% FY2019 (ended 2019-12-31): 27.1% 2019 FY2020 (ended 2020-12-31): 19.5% FY2021 (ended 2021-12-31): 31.3% 2021 FY2022 (ended 2022-12-31): 38.6% FY2023 (ended 2023-12-31): 39.4% 2023 FY2024 (ended 2024-12-31): 39.7% FY2025 (ended 2025-12-31): 41.8% 2025 41.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $791M +8.5% $1.9B 41.8% AdvertisingExpense 10-K Feb 13, 2026
FY2024 Dec 31, 2024 $729M +3.4% $1.8B 39.7% AdvertisingExpense 10-K Feb 13, 2026
FY2023 Dec 31, 2023 $705M +22.4% $1.8B 39.4% AdvertisingExpense 10-K Feb 13, 2026
FY2022 Dec 31, 2022 $576M +104.3% $1.5B 38.6% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $282M +139.0% $902M 31.3% AdvertisingExpense 10-K Feb 16, 2024
FY2020 Dec 31, 2020 $118M -72.1% $604M 19.5% AdvertisingExpense 10-K Feb 17, 2023
FY2019 Dec 31, 2019 $423M -22.2% $1.6B 27.1% AdvertisingExpense 10-K Feb 18, 2022
FY2018 Dec 31, 2018 $544M -13.5% $1.6B 33.7% AdvertisingExpense 10-K Feb 19, 2021
FY2017 Dec 31, 2017 $629M +15.8% $1.6B 40.4% AdvertisingExpense 10-K Feb 19, 2020
FY2016 Dec 31, 2016 $543M +7.1% $1.5B 36.7% AdvertisingExpense 10-K Feb 22, 2019
FY2015 Dec 31, 2015 $507M +48.7% $1.5B 34.0% AdvertisingExpense 10-K Feb 21, 2018
FY2014 Dec 31, 2014 $341M +43.9% $1.2B 27.4% AdvertisingExpense 10-K Feb 17, 2017
FY2013 Dec 31, 2013 $237M +35.4% $945M 25.1% AdvertisingExpense 10-K Feb 18, 2016
FY2012 Dec 31, 2012 $175M +29.1% $763M 22.9% AdvertisingExpense 10-K Feb 17, 2015
FY2011 Dec 31, 2011 $136M +57.1% $637M 21.3% AdvertisingExpense 10-K Feb 11, 2014
FY2010 Dec 31, 2010 $86.3M n/a $485M 17.8% AdvertisingExpense 10-K Feb 15, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to TripAdvisor in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
87 Salesforce $800M 1.9% -20.0% FY2026
88 TripAdvisor $791M 41.8% +8.5% FY2025
89 Etsy $791M 27.4% +8.8% FY2025
90 Gap $778M 5.1% -0.3% FY2026
91 EchoStar $775M 5.2% +4.0% FY2025
92 LendingTree $771M 69.0% +29.3% FY2025
93 Clorox $770M 10.8% -7.5% FY2025

Full ranking of 336 companies · Biggest increases #142 · Highest ad-to-revenue #6 · Up 5+ years in a row #38

Questions

How much does TripAdvisor spend on advertising?

TripAdvisor spent $791M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 13, 2026.

What percentage of revenue does TripAdvisor spend on advertising?

41.8% of revenue in fiscal 2025 ($791M of $1.9B). The median across the 336 companies tracked is 5.2%.

Is TripAdvisor spending more on advertising?

Yes. Ad spend rose 8.5% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.

How does TripAdvisor rank by advertising spend?

#88 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does TripAdvisor's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 13, 2026
Accession number
0001193125-26-051281
Company
TripAdvisor, Inc., CIK 1526520, SIC 7370 (Services-Computer Programming, Data Processing, Etc.)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
TripAdvisor advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/tripadvisor/advertising-spend/
Download
CSV, all years · CSV, all 336 companies