Clorox advertising spend, FY2025

Clorox (CLX) reported $770M of advertising expense for the fiscal year ended Jun 30, 2025. That is 10.8% of revenue of $7.1B. Down 7.5% from FY2024.

Ad spend, FY2025
$770M
year ended Jun 30, 2025
Change vs prior year
-7.5%
vs FY2024
Share of revenue
10.8%
of $7.1B revenue
Rank by ad spend
#93
of 336 companies

Key facts

  • Ad spend is 1.5x its FY2015 level ($523M), faster than revenue (1.3x).
  • The highest year on file is FY2024 at $832M; FY2025 is 7% below it.
  • Largest increase +17.0% in FY2021; largest cut -10.3% in FY2022.
  • Ad spend is 10.8% of revenue, up from 10.0% in FY2020.
  • Clorox spends more on advertising than 73% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.1x the median of 5.2%.

Ad spend by fiscal year

$0 $250M $500M $750M $1B FY2008 (ended 2008-06-30): $486M FY2009 (ended 2009-06-30): $474M FY2010 (ended 2010-06-30): $494M 2010 FY2011 (ended 2011-06-30): $502M FY2012 (ended 2012-06-30): $482M FY2013 (ended 2013-06-30): $498M 2013 FY2014 (ended 2014-06-30): $503M FY2015 (ended 2015-06-30): $523M FY2016 (ended 2016-06-30): $587M 2016 FY2017 (ended 2017-06-30): $599M FY2018 (ended 2018-06-30): $570M FY2019 (ended 2019-06-30): $612M 2019 FY2020 (ended 2020-06-30): $675M FY2021 (ended 2021-06-30): $790M FY2022 (ended 2022-06-30): $709M 2022 FY2023 (ended 2023-06-30): $734M FY2024 (ended 2024-06-30): $832M FY2025 (ended 2025-06-30): $770M 2025 $770M

Ad spend as % of revenue

0% 5% 10% 15% FY2008 (ended 2008-06-30): n/a FY2009 (ended 2009-06-30): n/a FY2010 (ended 2010-06-30): 9.4% 2010 FY2011 (ended 2011-06-30): 9.6% FY2012 (ended 2012-06-30): 8.8% FY2013 (ended 2013-06-30): 8.9% 2013 FY2014 (ended 2014-06-30): 9.1% FY2015 (ended 2015-06-30): 9.2% FY2016 (ended 2016-06-30): 10.2% 2016 FY2017 (ended 2017-06-30): 10.0% FY2018 (ended 2018-06-30): 9.3% FY2019 (ended 2019-06-30): 9.8% 2019 FY2020 (ended 2020-06-30): 10.0% FY2021 (ended 2021-06-30): 10.8% FY2022 (ended 2022-06-30): 10.0% 2022 FY2023 (ended 2023-06-30): 9.9% FY2024 (ended 2024-06-30): 11.7% FY2025 (ended 2025-06-30): 10.8% 2025 10.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Jun 30, 2025 $770M -7.5% $7.1B 10.8% AdvertisingExpense 10-K Aug 8, 2025
FY2024 Jun 30, 2024 $832M +13.4% $7.1B 11.7% AdvertisingExpense 10-K Aug 8, 2025
FY2023 Jun 30, 2023 $734M +3.5% $7.4B 9.9% AdvertisingExpense 10-K Aug 8, 2025
FY2022 Jun 30, 2022 $709M -10.3% $7.1B 10.0% AdvertisingExpense 10-K Aug 8, 2024
FY2021 Jun 30, 2021 $790M +17.0% $7.3B 10.8% AdvertisingExpense 10-K Aug 10, 2023
FY2020 Jun 30, 2020 $675M +10.3% $6.7B 10.0% AdvertisingExpense 10-K Aug 10, 2022
FY2019 Jun 30, 2019 $612M +7.4% $6.2B 9.8% AdvertisingExpense 10-K Aug 10, 2021
FY2018 Jun 30, 2018 $570M -4.8% $6.1B 9.3% AdvertisingExpense 10-K Aug 13, 2020
FY2017 Jun 30, 2017 $599M +2.0% $6B 10.0% AdvertisingExpense 10-K Aug 14, 2019
FY2016 Jun 30, 2016 $587M +12.2% $5.8B 10.2% AdvertisingExpense 10-K Aug 14, 2018
FY2015 Jun 30, 2015 $523M +4.0% $5.7B 9.2% AdvertisingExpense 10-K Aug 15, 2017
FY2014 Jun 30, 2014 $503M +1.0% $5.5B 9.1% AdvertisingExpense 10-K Aug 16, 2016
FY2013 Jun 30, 2013 $498M +3.3% $5.6B 8.9% AdvertisingExpense 10-K Aug 21, 2015
FY2012 Jun 30, 2012 $482M -4.0% $5.5B 8.8% AdvertisingExpense 10-K Aug 25, 2014
FY2011 Jun 30, 2011 $502M +1.6% $5.2B 9.6% AdvertisingExpense 10-K Aug 23, 2013
FY2010 Jun 30, 2010 $494M +4.2% $5.2B 9.4% AdvertisingExpense 10-K Aug 24, 2012
FY2009 Jun 30, 2009 $474M -2.5% n/a n/a AdvertisingExpense 10-K Aug 26, 2011
FY2008 Jun 30, 2008 $486M n/a n/a n/a AdvertisingExpense 10-K Aug 26, 2010

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Clorox in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
90 Gap $778M 5.1% -0.3% FY2026
91 EchoStar $775M 5.2% +4.0% FY2025
92 LendingTree $771M 69.0% +29.3% FY2025
93 Clorox $770M 10.8% -7.5% FY2025
94 Bausch Health Companies $766M 7.5% -2.5% FY2025
95 Playtika $761M 27.6% +34.9% FY2025
96 Shopify $753M 6.5% +37.9% FY2025

Full ranking of 336 companies · Biggest cuts #41

Questions

How much does Clorox spend on advertising?

Clorox spent $770M on advertising in fiscal 2025, the year ended Jun 30, 2025, according to its 10-K filed Aug 8, 2025.

What percentage of revenue does Clorox spend on advertising?

10.8% of revenue in fiscal 2025 ($770M of $7.1B). The median across the 336 companies tracked is 5.2%.

Is Clorox spending more on advertising?

No. Ad spend fell 7.5% in fiscal 2025 from fiscal 2024.

How does Clorox rank by advertising spend?

#93 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Clorox's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Aug 8, 2025
Accession number
0000021076-25-000039
Company
CLOROX CO /DE/, CIK 21076, SIC 2842 (Specialty Cleaning, Polishing and Sanitation Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Clorox advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 8, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/clorox/advertising-spend/
Download
CSV, all years · CSV, all 336 companies