EchoStar advertising spend, FY2025
EchoStar (ECHO) reported $775M of advertising expense for the fiscal year ended Dec 31, 2025. That is 5.2% of revenue of $15B. Up 4.0% from FY2024.
Key facts
- Ad spend is 16x its FY2015 level ($49.9M), faster than revenue (8.1x).
- The highest year on file is FY2023 at $868M; FY2025 is 11% below it.
- Largest increase +363.3% in FY2011; largest cut -14.2% in FY2024.
- EchoStar spends more on advertising than 73% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is close to the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $775M | +4.0% | $15B | 5.2% | AdvertisingExpense | 10-K Mar 2, 2026 |
| FY2024 | Dec 31, 2024 | $745M | -14.2% | $15.8B | 4.7% | AdvertisingExpense | 10-K Mar 2, 2026 |
| FY2023 | Dec 31, 2023 | $868M | +6.4% | $17B | 5.1% | AdvertisingExpense | 10-K Mar 2, 2026 |
| FY2022 | Dec 31, 2022 | $816M | +12.6% | $18.6B | 4.4% | AdvertisingExpense | 10-K Feb 27, 2025 |
| FY2021 | Dec 31, 2021 | $725M | n/a | $19.8B | 3.7% | AdvertisingExpense | 10-K Feb 29, 2024 |
| FY2015 | Dec 31, 2015 | $49.9M | -1.8% | $1.8B | 2.7% | AdvertisingExpense | 10-K Feb 24, 2016 |
| FY2014 | Dec 31, 2014 | $50.8M | +7.2% | $3.4B | 1.5% | AdvertisingExpense | 10-K Feb 24, 2016 |
| FY2013 | Dec 31, 2013 | $47.4M | +0.9% | $3.3B | 1.4% | AdvertisingExpense | 10-K Feb 24, 2016 |
| FY2012 | Dec 31, 2012 | $47M | +69.1% | $3.1B | 1.5% | AdvertisingExpense | 10-K Feb 20, 2015 |
| FY2011 | Dec 31, 2011 | $27.8M | +363.3% | $2.8B | 1.0% | AdvertisingExpense | 10-K Feb 21, 2014 |
| FY2010 | Dec 31, 2010 | $6M | n/a | $2.4B | 0.3% | AdvertisingExpense | 10-K Feb 20, 2013 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to EchoStar in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 89 | Etsy | $791M | 27.4% | +8.8% | FY2025 |
| 90 | Gap | $778M | 5.1% | -0.3% | FY2026 |
| 91 | EchoStar | $775M | 5.2% | +4.0% | FY2025 |
| 92 | LendingTree | $771M | 69.0% | +29.3% | FY2025 |
| 93 | Clorox | $770M | 10.8% | -7.5% | FY2025 |
| 94 | Bausch Health Companies | $766M | 7.5% | -2.5% | FY2025 |
| 95 | Playtika | $761M | 27.6% | +34.9% | FY2025 |
Questions
How much does EchoStar spend on advertising?
EchoStar spent $775M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 2, 2026.
What percentage of revenue does EchoStar spend on advertising?
5.2% of revenue in fiscal 2025 ($775M of $15B). The median across the 336 companies tracked is 5.2%.
Is EchoStar spending more on advertising?
Yes. Ad spend rose 4.0% in fiscal 2025 from fiscal 2024.
How does EchoStar rank by advertising spend?
#91 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does EchoStar's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Mar 2, 2026
- Accession number
0001104659-26-021817- Company
- EchoStar CORP, CIK 1415404, SIC 4899 (Communications Services, NEC)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- EchoStar advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 2, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/echostar/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies