Bausch Health Companies advertising spend, FY2025

Bausch Health Companies (BHC) reported $766M of advertising expense for the fiscal year ended Dec 31, 2025. That is 7.5% of revenue of $10.3B. Down 2.5% from FY2024.

Ad spend, FY2025
$766M
year ended Dec 31, 2025
Change vs prior year
-2.5%
vs FY2024
Share of revenue
7.5%
of $10.3B revenue
Rank by ad spend
#94
of 336 companies

Key facts

  • Ad spend is 1.2x its FY2015 level ($652M), faster than revenue (1.0x).
  • The highest year on file is FY2024 at $786M; FY2025 is 3% below it.
  • Largest increase +255.5% in FY2011; largest cut -18.1% in FY2017.
  • Ad spend is 7.5% of revenue, up from 5.6% in FY2020.
  • Bausch Health Companies spends more on advertising than 72% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.4x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M $800M FY2009 (ended 2009-12-31): $10M FY2010 (ended 2010-12-31): $29.9M 2010 FY2011 (ended 2011-12-31): $106M FY2012 (ended 2012-12-31): $158M FY2013 (ended 2013-12-31): $277M 2013 FY2014 (ended 2014-12-31): $435M FY2015 (ended 2015-12-31): $652M FY2016 (ended 2016-12-31): $564M 2016 FY2017 (ended 2017-12-31): $462M FY2018 (ended 2018-12-31): $481M FY2019 (ended 2019-12-31): $544M 2019 FY2020 (ended 2020-12-31): $451M FY2021 (ended 2021-12-31): $515M FY2022 (ended 2022-12-31): $518M 2022 FY2023 (ended 2023-12-31): $625M FY2024 (ended 2024-12-31): $786M FY2025 (ended 2025-12-31): $766M 2025 $766M

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2009 (ended 2009-12-31): 1.2% FY2010 (ended 2010-12-31): 2.5% 2010 FY2011 (ended 2011-12-31): 4.4% FY2012 (ended 2012-12-31): 4.5% FY2013 (ended 2013-12-31): 4.8% 2013 FY2014 (ended 2014-12-31): 5.3% FY2015 (ended 2015-12-31): 6.2% FY2016 (ended 2016-12-31): 5.8% 2016 FY2017 (ended 2017-12-31): 5.3% FY2018 (ended 2018-12-31): 5.7% FY2019 (ended 2019-12-31): 6.3% 2019 FY2020 (ended 2020-12-31): 5.6% FY2021 (ended 2021-12-31): 6.1% FY2022 (ended 2022-12-31): 6.4% 2022 FY2023 (ended 2023-12-31): 7.1% FY2024 (ended 2024-12-31): 8.2% FY2025 (ended 2025-12-31): 7.5% 2025 7.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $766M -2.5% $10.3B 7.5% AdvertisingExpense 10-K Feb 19, 2026
FY2024 Dec 31, 2024 $786M +25.8% $9.6B 8.2% AdvertisingExpense 10-K Feb 19, 2026
FY2023 Dec 31, 2023 $625M +20.7% $8.8B 7.1% AdvertisingExpense 10-K Feb 19, 2026
FY2022 Dec 31, 2022 $518M +0.6% $8.1B 6.4% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $515M +14.2% $8.4B 6.1% AdvertisingExpense 10-K Feb 22, 2024
FY2020 Dec 31, 2020 $451M -17.1% $8B 5.6% AdvertisingExpense 10-K Feb 23, 2023
FY2019 Dec 31, 2019 $544M +13.1% $8.6B 6.3% AdvertisingExpense 10-K Feb 23, 2022
FY2018 Dec 31, 2018 $481M +4.1% $8.4B 5.7% AdvertisingExpense 10-K Feb 24, 2021
FY2017 Dec 31, 2017 $462M -18.1% $8.7B 5.3% AdvertisingExpense 10-K Feb 19, 2020
FY2016 Dec 31, 2016 $564M -13.5% $9.7B 5.8% AdvertisingExpense 10-K Feb 20, 2019
FY2015 Dec 31, 2015 $652M +49.9% $10.4B 6.2% AdvertisingExpense 10-K Feb 28, 2018
FY2014 Dec 31, 2014 $435M +57.0% $8.2B 5.3% AdvertisingExpense 10-K Mar 1, 2017
FY2013 Dec 31, 2013 $277M +75.8% $5.8B 4.8% AdvertisingExpense 10-K Apr 29, 2016
FY2012 Dec 31, 2012 $158M +48.3% $3.5B 4.5% AdvertisingExpense 10-K Feb 25, 2015
FY2011 Dec 31, 2011 $106M +255.5% $2.4B 4.4% AdvertisingExpense 10-K Feb 28, 2014
FY2010 Dec 31, 2010 $29.9M +199.0% $1.2B 2.5% AdvertisingExpense 10-K Feb 28, 2013
FY2009 Dec 31, 2009 $10M n/a $820M 1.2% AdvertisingExpense 10-K Feb 29, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Bausch Health Companies in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
90 Gap $778M 5.1% -0.3% FY2026
91 EchoStar $775M 5.2% +4.0% FY2025
92 LendingTree $771M 69.0% +29.3% FY2025
93 Clorox $770M 10.8% -7.5% FY2025
94 Bausch Health Companies $766M 7.5% -2.5% FY2025
95 Playtika $761M 27.6% +34.9% FY2025
96 Shopify $753M 6.5% +37.9% FY2025

Full ranking of 336 companies · Biggest cuts #71

Questions

How much does Bausch Health Companies spend on advertising?

Bausch Health Companies spent $766M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 19, 2026.

What percentage of revenue does Bausch Health Companies spend on advertising?

7.5% of revenue in fiscal 2025 ($766M of $10.3B). The median across the 336 companies tracked is 5.2%.

Is Bausch Health Companies spending more on advertising?

No. Ad spend fell 2.5% in fiscal 2025 from fiscal 2024.

How does Bausch Health Companies rank by advertising spend?

#94 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Bausch Health Companies's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 19, 2026
Accession number
0000885590-26-000023
Company
Bausch Health Companies Inc., CIK 885590, SIC 2834 (Pharmaceutical Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Bausch Health Companies advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/bausch-health-companies/advertising-spend/
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