Intel advertising spend, FY2025

Intel (INTC) reported $610M of advertising expense for the fiscal year ended Dec 27, 2025. That is 1.2% of revenue of $52.9B. Down 28.7% from FY2024.

Ad spend, FY2025
$610M
year ended Dec 27, 2025
Change vs prior year
-28.7%
vs FY2024
Share of revenue
1.2%
of $52.9B revenue
Rank by ad spend
#112
of 336 companies

Key facts

  • Ad spend is 66% below its FY2015 level ($1.8B); revenue is 5% lower.
  • The highest year on file is FY2011 at $2.1B; FY2025 is 71% below it.
  • Largest increase +44.2% in FY2021; largest cut -30.7% in FY2019.
  • Ad spend has fallen 3 years in a row.
  • Ad spend is 1.2% of revenue, up from 1.0% in FY2020.
  • Intel spends more on advertising than 67% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $1B $2B $3B FY2008 (ended 2008-12-27): $1.9B FY2009 (ended 2009-12-26): $1.4B FY2010 (ended 2010-12-25): $1.8B 2010 FY2011 (ended 2011-12-31): $2.1B FY2012 (ended 2012-12-29): $2B FY2013 (ended 2013-12-28): $1.9B 2013 FY2014 (ended 2014-12-27): $1.8B FY2015 (ended 2015-12-26): $1.8B FY2016 (ended 2016-12-31): $1.8B 2016 FY2017 (ended 2017-12-30): $1.4B FY2018 (ended 2018-12-29): $1.2B FY2019 (ended 2019-12-28): $832M 2019 FY2020 (ended 2020-12-26): $763M FY2021 (ended 2021-12-25): $1.1B FY2022 (ended 2022-12-31): $1.2B 2022 FY2023 (ended 2023-12-30): $950M FY2024 (ended 2024-12-28): $856M FY2025 (ended 2025-12-27): $610M 2025 $610M

Ad spend as % of revenue

0% 2% 4% 6% FY2008 (ended 2008-12-27): 5.1% FY2009 (ended 2009-12-26): 4.0% FY2010 (ended 2010-12-25): 4.1% 2010 FY2011 (ended 2011-12-31): 3.9% FY2012 (ended 2012-12-29): 3.7% FY2013 (ended 2013-12-28): 3.6% 2013 FY2014 (ended 2014-12-27): 3.2% FY2015 (ended 2015-12-26): 3.3% FY2016 (ended 2016-12-31): 3.0% 2016 FY2017 (ended 2017-12-30): 2.2% FY2018 (ended 2018-12-29): 1.7% FY2019 (ended 2019-12-28): 1.2% 2019 FY2020 (ended 2020-12-26): 1.0% FY2021 (ended 2021-12-25): 1.4% FY2022 (ended 2022-12-31): 1.9% 2022 FY2023 (ended 2023-12-30): 1.8% FY2024 (ended 2024-12-28): 1.6% FY2025 (ended 2025-12-27): 1.2% 2025 1.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 27, 2025 $610M -28.7% $52.9B 1.2% AdvertisingExpense 10-K Jan 23, 2026
FY2024 Dec 28, 2024 $856M -9.9% $53.1B 1.6% AdvertisingExpense 10-K Jan 23, 2026
FY2023 Dec 30, 2023 $950M -20.8% $54.2B 1.8% AdvertisingExpense 10-K Jan 23, 2026
FY2022 Dec 31, 2022 $1.2B +9.1% $63.1B 1.9% AdvertisingExpense 10-K Jan 31, 2025
FY2021 Dec 25, 2021 $1.1B +44.2% $79B 1.4% AdvertisingExpense 10-K Jan 26, 2024
FY2020 Dec 26, 2020 $763M -8.3% $77.9B 1.0% AdvertisingExpense 10-K Jan 27, 2023
FY2019 Dec 28, 2019 $832M -30.7% $72B 1.2% AdvertisingExpense 10-K Jan 27, 2022
FY2018 Dec 29, 2018 $1.2B -14.3% $70.8B 1.7% AdvertisingExpense 10-K Jan 22, 2021
FY2017 Dec 30, 2017 $1.4B -22.2% $62.8B 2.2% AdvertisingExpense 10-K Jan 24, 2020
FY2016 Dec 31, 2016 $1.8B 0.0% $59.4B 3.0% AdvertisingExpense 10-K Feb 1, 2019
FY2015 Dec 26, 2015 $1.8B 0.0% $55.4B 3.3% AdvertisingExpense 10-K Feb 16, 2018
FY2014 Dec 27, 2014 $1.8B -5.3% $55.9B 3.2% AdvertisingExpense 10-K Feb 17, 2017
FY2013 Dec 28, 2013 $1.9B -5.0% $52.7B 3.6% AdvertisingExpense 10-K Feb 12, 2016
FY2012 Dec 29, 2012 $2B -4.8% $53.3B 3.7% AdvertisingExpense 10-K Feb 13, 2015
FY2011 Dec 31, 2011 $2.1B +16.7% $54B 3.9% AdvertisingExpense 10-K Feb 14, 2014
FY2010 Dec 25, 2010 $1.8B +28.6% $43.6B 4.1% AdvertisingExpense 10-K Feb 19, 2013
FY2009 Dec 26, 2009 $1.4B -26.3% $35.1B 4.0% AdvertisingExpense 10-K Feb 23, 2012
FY2008 Dec 27, 2008 $1.9B n/a $37.6B 5.1% AdvertisingExpense 10-K Feb 18, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Intel in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
107 SharkNinja $633M 9.9% +8.1% FY2025
108 Keurig Dr Pepper $629M 3.8% -4.3% FY2025
109 Norwegian Cruise Line $622M 6.3% +21.1% FY2025
110 lululemon $618M 5.6% +14.0% FY2026
111 Hershey $612M 5.2% +2.0% FY2025
112 Intel $610M 1.2% -28.7% FY2025
113 Monster Beverage $600M 7.2% +2.7% FY2025

Full ranking of 336 companies · Biggest cuts #5 · Lowest ad-to-revenue #37

Questions

How much does Intel spend on advertising?

Intel spent $610M on advertising in fiscal 2025, the year ended Dec 27, 2025, according to its 10-K filed Jan 23, 2026.

What percentage of revenue does Intel spend on advertising?

1.2% of revenue in fiscal 2025 ($610M of $52.9B). The median across the 336 companies tracked is 5.2%.

Is Intel spending more on advertising?

No. Ad spend fell 28.7% in fiscal 2025 from fiscal 2024. It has fallen 3 years in a row.

How does Intel rank by advertising spend?

#112 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Intel's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Jan 23, 2026
Accession number
0000050863-26-000011
Company
INTEL CORP, CIK 50863, SIC 3674 (Semiconductors & Related Devices)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Intel advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jan 23, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/intel/advertising-spend/
Download
CSV, all years · CSV, all 336 companies