SharkNinja advertising spend, FY2025
SharkNinja (SN) reported $633M of advertising expense for the fiscal year ended Dec 31, 2025. That is 9.9% of revenue of $6.4B. Up 8.1% from FY2024.
Key facts
- Ad spend is 2.1x its FY2021 level ($296M), faster than revenue (1.7x).
- FY2025 is the highest year on file, going back to FY2021.
- Largest increase +51.1% in FY2023; largest cut -8.5% in FY2022.
- Ad spend has risen 3 years in a row.
- SharkNinja spends more on advertising than 68% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.9x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $633M | +8.1% | $6.4B | 9.9% | AdvertisingExpense | 10-K Mar 2, 2026 |
| FY2024 | Dec 31, 2024 | $585M | +43.0% | $5.5B | 10.6% | AdvertisingExpense | 10-K Mar 2, 2026 |
| FY2023 | Dec 31, 2023 | $409M | +51.1% | $4.3B | 9.6% | AdvertisingExpense | 10-K Mar 2, 2026 |
| FY2022 | Dec 31, 2022 | $271M | -8.5% | $3.7B | 7.3% | AdvertisingExpense | 20-F Mar 31, 2025 |
| FY2021 | Dec 31, 2021 | $296M | n/a | $3.7B | 7.9% | AdvertisingExpense | 20-F Mar 1, 2024 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to SharkNinja in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 105 | Dick's Sporting Goods | $641M | 3.7% | +23.5% | FY2026 |
| 106 | Ralph Lauren | $635M | 7.8% | +22.9% | FY2026 |
| 107 | SharkNinja | $633M | 9.9% | +8.1% | FY2025 |
| 108 | Keurig Dr Pepper | $629M | 3.8% | -4.3% | FY2025 |
| 109 | Norwegian Cruise Line | $622M | 6.3% | +21.1% | FY2025 |
| 110 | lululemon | $618M | 5.6% | +14.0% | FY2026 |
| 111 | Hershey | $612M | 5.2% | +2.0% | FY2025 |
Questions
How much does SharkNinja spend on advertising?
SharkNinja spent $633M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 2, 2026.
What percentage of revenue does SharkNinja spend on advertising?
9.9% of revenue in fiscal 2025 ($633M of $6.4B). The median across the 336 companies tracked is 5.2%.
Is SharkNinja spending more on advertising?
Yes. Ad spend rose 8.1% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.
How does SharkNinja rank by advertising spend?
#107 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does SharkNinja's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Mar 2, 2026
- Accession number
0001957132-26-000015- Company
- SharkNinja, Inc., CIK 1957132, SIC 3630 (Household Appliances)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- SharkNinja advertising spend, FY2021-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 2, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/sharkninja/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies