Ralph Lauren advertising spend, FY2026

Ralph Lauren (RL) reported $635M of advertising expense for the fiscal year ended Mar 28, 2026. That is 7.8% of revenue of $8.1B. Up 22.9% from FY2025.

Ad spend, FY2026
$635M
year ended Mar 28, 2026
Change vs prior year
+22.9%
vs FY2025
Share of revenue
7.8%
of $8.1B revenue
Rank by ad spend
#106
of 336 companies

Key facts

  • Ad spend is 2.3x its FY2016 level ($280M), faster than revenue (1.1x).
  • FY2026 is the highest year on file, going back to FY2010.
  • Largest increase +72.2% in FY2022; largest cut -21.5% in FY2017.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 7.8% of revenue, up from 6.0% in FY2021.
  • Ralph Lauren spends more on advertising than 69% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.5x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M $800M FY2010 (ended 2010-04-03): $157M FY2011 (ended 2011-04-02): $192M 2011 FY2012 (ended 2012-03-31): $213M FY2013 (ended 2013-03-30): $217M FY2014 (ended 2014-03-29): $256M 2014 FY2015 (ended 2015-03-28): $275M FY2016 (ended 2016-04-02): $280M FY2017 (ended 2017-04-01): $220M 2017 FY2018 (ended 2018-03-31): $241M FY2019 (ended 2019-03-30): $273M FY2020 (ended 2020-03-28): $278M 2020 FY2021 (ended 2021-03-27): $265M FY2022 (ended 2022-04-02): $456M FY2023 (ended 2023-04-01): $438M 2023 FY2024 (ended 2024-03-30): $467M FY2025 (ended 2025-03-29): $516M FY2026 (ended 2026-03-28): $635M 2026 $635M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2010 (ended 2010-04-03): 3.2% FY2011 (ended 2011-04-02): 3.4% 2011 FY2012 (ended 2012-03-31): 3.1% FY2013 (ended 2013-03-30): 3.1% FY2014 (ended 2014-03-29): 3.4% 2014 FY2015 (ended 2015-03-28): 3.6% FY2016 (ended 2016-04-02): 3.8% FY2017 (ended 2017-04-01): 3.3% 2017 FY2018 (ended 2018-03-31): 3.9% FY2019 (ended 2019-03-30): 4.3% FY2020 (ended 2020-03-28): 4.5% 2020 FY2021 (ended 2021-03-27): 6.0% FY2022 (ended 2022-04-02): 7.3% FY2023 (ended 2023-04-01): 6.8% 2023 FY2024 (ended 2024-03-30): 7.0% FY2025 (ended 2025-03-29): 7.3% FY2026 (ended 2026-03-28): 7.8% 2026 7.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Mar 28, 2026 $635M +22.9% $8.1B 7.8% MarketingAndAdvertisingExpense 10-K May 21, 2026
FY2025 Mar 29, 2025 $516M +10.6% $7.1B 7.3% MarketingAndAdvertisingExpense 10-K May 21, 2026
FY2024 Mar 30, 2024 $467M +6.6% $6.6B 7.0% MarketingAndAdvertisingExpense 10-K May 21, 2026
FY2023 Apr 1, 2023 $438M -4.0% $6.4B 6.8% MarketingAndAdvertisingExpense 10-K May 22, 2025
FY2022 Apr 2, 2022 $456M +72.2% $6.2B 7.3% MarketingAndAdvertisingExpense 10-K May 23, 2024
FY2021 Mar 27, 2021 $265M -4.7% $4.4B 6.0% MarketingAndAdvertisingExpense 10-K May 25, 2023
FY2020 Mar 28, 2020 $278M +1.9% $6.2B 4.5% MarketingAndAdvertisingExpense 10-K May 24, 2022
FY2019 Mar 30, 2019 $273M +13.1% $6.3B 4.3% MarketingAndAdvertisingExpense 10-K May 20, 2021
FY2018 Mar 31, 2018 $241M +9.6% $6.2B 3.9% MarketingAndAdvertisingExpense 10-K May 27, 2020
FY2017 Apr 1, 2017 $220M -21.5% $6.7B 3.3% MarketingAndAdvertisingExpense 10-K May 16, 2019
FY2016 Apr 2, 2016 $280M +2.0% $7.4B 3.8% MarketingAndAdvertisingExpense 10-K May 23, 2018
FY2015 Mar 28, 2015 $275M +7.3% $7.6B 3.6% MarketingAndAdvertisingExpense 10-K May 18, 2017
FY2014 Mar 29, 2014 $256M +18.0% $7.5B 3.4% MarketingAndAdvertisingExpense 10-K May 19, 2016
FY2013 Mar 30, 2013 $217M +1.9% $6.9B 3.1% MarketingAndAdvertisingExpense 10-K May 15, 2015
FY2012 Mar 31, 2012 $213M +10.9% $6.9B 3.1% MarketingAndAdvertisingExpense 10-K May 15, 2014
FY2011 Apr 2, 2011 $192M +22.3% $5.7B 3.4% MarketingAndAdvertisingExpense 10-K May 23, 2013
FY2010 Apr 3, 2010 $157M n/a $5B 3.2% MarketingAndAdvertisingExpense 10-K May 24, 2012

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Ralph Lauren in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
105 Dick's Sporting Goods $641M 3.7% +23.5% FY2026
106 Ralph Lauren $635M 7.8% +22.9% FY2026
107 SharkNinja $633M 9.9% +8.1% FY2025
108 Keurig Dr Pepper $629M 3.8% -4.3% FY2025
109 Norwegian Cruise Line $622M 6.3% +21.1% FY2025
110 lululemon $618M 5.6% +14.0% FY2026
111 Hershey $612M 5.2% +2.0% FY2025

Full ranking of 336 companies · Biggest increases #66

Questions

How much does Ralph Lauren spend on advertising?

Ralph Lauren spent $635M on advertising in fiscal 2026, the year ended Mar 28, 2026, according to its 10-K filed May 21, 2026.

What percentage of revenue does Ralph Lauren spend on advertising?

7.8% of revenue in fiscal 2026 ($635M of $8.1B). The median across the 336 companies tracked is 5.2%.

Is Ralph Lauren spending more on advertising?

Yes. Ad spend rose 22.9% in fiscal 2026 from fiscal 2025. It has risen 3 years in a row.

How does Ralph Lauren rank by advertising spend?

#106 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Ralph Lauren's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2026, filed May 21, 2026
Accession number
0001628280-26-037074
Company
RALPH LAUREN CORP, CIK 1037038, SIC 2320 (Men's & Boys' Furnishgs, Work Clothg, & Allied Garments)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Ralph Lauren advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed May 21, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/ralph-lauren/advertising-spend/
Download
CSV, all years · CSV, all 336 companies