Hershey advertising spend, FY2025

Hershey (HSY) reported $612M of advertising expense for the fiscal year ended Dec 31, 2025. That is 5.2% of revenue of $11.7B. Up 2.0% from FY2024.

Ad spend, FY2025
$612M
year ended Dec 31, 2025
Change vs prior year
+2.0%
vs FY2024
Share of revenue
5.2%
of $11.7B revenue
Rank by ad spend
#111
of 336 companies

Key facts

  • Ad spend is 1.1x its FY2015 level ($562M), slower than revenue (1.6x).
  • FY2025 is the highest year on file, going back to FY2008.
  • Largest increase +62.1% in FY2010; largest cut -11.3% in FY2018.
  • Ad spend is 5.2% of revenue, down from 6.3% in FY2020.
  • Hershey spends more on advertising than 67% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is close to the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M $800M FY2008 (ended 2008-12-31): $161M FY2009 (ended 2009-12-31): $241M FY2010 (ended 2010-12-31): $391M 2010 FY2011 (ended 2011-12-31): $414M FY2012 (ended 2012-12-31): $480M FY2013 (ended 2013-12-31): $582M 2013 FY2014 (ended 2014-12-31): $570M FY2015 (ended 2015-12-31): $562M FY2016 (ended 2016-12-31): $521M 2016 FY2017 (ended 2017-12-31): $541M FY2018 (ended 2018-12-31): $480M FY2019 (ended 2019-12-31): $513M 2019 FY2020 (ended 2020-12-31): $517M FY2021 (ended 2021-12-31): $512M FY2022 (ended 2022-12-31): $518M 2022 FY2023 (ended 2023-12-31): $605M FY2024 (ended 2024-12-31): $600M FY2025 (ended 2025-12-31): $612M 2025 $612M

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2008 (ended 2008-12-31): 3.1% FY2009 (ended 2009-12-31): 4.6% FY2010 (ended 2010-12-31): 6.9% 2010 FY2011 (ended 2011-12-31): 6.8% FY2012 (ended 2012-12-31): 7.2% FY2013 (ended 2013-12-31): 8.1% 2013 FY2014 (ended 2014-12-31): 7.7% FY2015 (ended 2015-12-31): 7.6% FY2016 (ended 2016-12-31): 7.0% 2016 FY2017 (ended 2017-12-31): 7.2% FY2018 (ended 2018-12-31): 6.2% FY2019 (ended 2019-12-31): 6.4% 2019 FY2020 (ended 2020-12-31): 6.3% FY2021 (ended 2021-12-31): 5.7% FY2022 (ended 2022-12-31): 5.0% 2022 FY2023 (ended 2023-12-31): 5.4% FY2024 (ended 2024-12-31): 5.4% FY2025 (ended 2025-12-31): 5.2% 2025 5.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $612M +2.0% $11.7B 5.2% AdvertisingExpense 10-K Feb 17, 2026
FY2024 Dec 31, 2024 $600M -0.8% $11.2B 5.4% AdvertisingExpense 10-K Feb 17, 2026
FY2023 Dec 31, 2023 $605M +16.8% $11.2B 5.4% AdvertisingExpense 10-K Feb 17, 2026
FY2022 Dec 31, 2022 $518M +1.1% $10.4B 5.0% AdvertisingExpense 10-K Feb 18, 2025
FY2021 Dec 31, 2021 $512M -1.0% $9B 5.7% AdvertisingExpense 10-K Feb 20, 2024
FY2020 Dec 31, 2020 $517M +0.7% $8.1B 6.3% AdvertisingExpense 10-K Feb 17, 2023
FY2019 Dec 31, 2019 $513M +7.0% $8B 6.4% AdvertisingExpense 10-K Feb 18, 2022
FY2018 Dec 31, 2018 $480M -11.3% $7.8B 6.2% AdvertisingExpense 10-K Feb 17, 2021
FY2017 Dec 31, 2017 $541M +3.8% $7.5B 7.2% AdvertisingExpense 10-K Feb 20, 2020
FY2016 Dec 31, 2016 $521M -7.2% $7.4B 7.0% AdvertisingExpense 10-K Feb 22, 2019
FY2015 Dec 31, 2015 $562M -1.5% $7.4B 7.6% AdvertisingExpense 10-K Feb 27, 2018
FY2014 Dec 31, 2014 $570M -2.1% $7.4B 7.7% AdvertisingExpense 10-K Feb 21, 2017
FY2013 Dec 31, 2013 $582M +21.3% $7.1B 8.1% AdvertisingExpense 10-K Feb 26, 2016
FY2012 Dec 31, 2012 $480M +15.9% $6.6B 7.2% AdvertisingExpense 10-K Feb 20, 2015
FY2011 Dec 31, 2011 $414M +5.9% $6.1B 6.8% AdvertisingExpense 10-K Feb 21, 2014
FY2010 Dec 31, 2010 $391M +62.1% $5.7B 6.9% AdvertisingExpense 10-K Feb 22, 2013
FY2009 Dec 31, 2009 $241M +49.7% $5.3B 4.6% AdvertisingExpense 10-K Feb 17, 2012
FY2008 Dec 31, 2008 $161M n/a $5.1B 3.1% AdvertisingExpense 10-K Feb 18, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Hershey in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
107 SharkNinja $633M 9.9% +8.1% FY2025
108 Keurig Dr Pepper $629M 3.8% -4.3% FY2025
109 Norwegian Cruise Line $622M 6.3% +21.1% FY2025
110 lululemon $618M 5.6% +14.0% FY2026
111 Hershey $612M 5.2% +2.0% FY2025
112 Intel $610M 1.2% -28.7% FY2025
113 Monster Beverage $600M 7.2% +2.7% FY2025

Full ranking of 336 companies · Biggest increases #223

Questions

How much does Hershey spend on advertising?

Hershey spent $612M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 17, 2026.

What percentage of revenue does Hershey spend on advertising?

5.2% of revenue in fiscal 2025 ($612M of $11.7B). The median across the 336 companies tracked is 5.2%.

Is Hershey spending more on advertising?

Yes. Ad spend rose 2.0% in fiscal 2025 from fiscal 2024.

How does Hershey rank by advertising spend?

#111 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Hershey's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 17, 2026
Accession number
0001628280-26-008586
Company
HERSHEY CO, CIK 47111, SIC 2060 (Sugar & Confectionery Products)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Hershey advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 17, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/hershey/advertising-spend/
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CSV, all years · CSV, all 336 companies