Mondelez advertising spend, FY2025

Mondelez (MDLZ) reported $1.7B of advertising expense for the fiscal year ended Dec 31, 2025. That is 4.3% of revenue of $38.5B. Down 21.6% from FY2024.

Ad spend, FY2025
$1.7B
year ended Dec 31, 2025
Change vs prior year
-21.6%
vs FY2024
Share of revenue
4.3%
of $38.5B revenue
Rank by ad spend
#40
of 336 companies

Key facts

  • Ad spend is 1.1x its FY2015 level ($1.5B), slower than revenue (1.3x).
  • The highest year on file is FY2024 at $2.1B; FY2025 is 22% below it.
  • Largest increase +23.2% in FY2023; largest cut -21.6% in FY2025.
  • Ad spend is 4.3% of revenue, down from 5.2% in FY2020.
  • Mondelez spends more on advertising than 88% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $1B $2B $3B FY2008 (ended 2008-12-31): $1.6B FY2009 (ended 2009-12-31): $1.6B FY2010 (ended 2010-12-31): $1.7B 2010 FY2011 (ended 2011-12-31): $1.9B FY2012 (ended 2012-12-31): $1.8B FY2013 (ended 2013-12-31): $1.7B 2013 FY2014 (ended 2014-12-31): $1.6B FY2015 (ended 2015-12-31): $1.5B FY2016 (ended 2016-12-31): $1.4B 2016 FY2017 (ended 2017-12-31): $1.2B FY2018 (ended 2018-12-31): $1.2B FY2019 (ended 2019-12-31): $1.2B 2019 FY2020 (ended 2020-12-31): $1.4B FY2021 (ended 2021-12-31): $1.6B FY2022 (ended 2022-12-31): $1.7B 2022 FY2023 (ended 2023-12-31): $2.1B FY2024 (ended 2024-12-31): $2.1B FY2025 (ended 2025-12-31): $1.7B 2025 $1.7B

Ad spend as % of revenue

0% 2% 4% 6% FY2008 (ended 2008-12-31): 3.9% FY2009 (ended 2009-12-31): 4.1% FY2010 (ended 2010-12-31): 5.5% 2010 FY2011 (ended 2011-12-31): 5.2% FY2012 (ended 2012-12-31): 5.2% FY2013 (ended 2013-12-31): 4.9% 2013 FY2014 (ended 2014-12-31): 4.5% FY2015 (ended 2015-12-31): 5.2% FY2016 (ended 2016-12-31): 5.4% 2016 FY2017 (ended 2017-12-31): 4.8% FY2018 (ended 2018-12-31): 4.5% FY2019 (ended 2019-12-31): 4.7% 2019 FY2020 (ended 2020-12-31): 5.2% FY2021 (ended 2021-12-31): 5.4% FY2022 (ended 2022-12-31): 5.3% 2022 FY2023 (ended 2023-12-31): 5.7% FY2024 (ended 2024-12-31): 5.8% FY2025 (ended 2025-12-31): 4.3% 2025 4.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $1.7B -21.6% $38.5B 4.3% AdvertisingExpense 10-K Feb 4, 2026
FY2024 Dec 31, 2024 $2.1B +2.7% $36.4B 5.8% AdvertisingExpense 10-K Feb 4, 2026
FY2023 Dec 31, 2023 $2.1B +23.2% $36B 5.7% AdvertisingExpense 10-K Feb 4, 2026
FY2022 Dec 31, 2022 $1.7B +6.8% $31.5B 5.3% AdvertisingExpense 10-K Feb 5, 2025
FY2021 Dec 31, 2021 $1.6B +13.7% $28.7B 5.4% AdvertisingExpense 10-K Feb 2, 2024
FY2020 Dec 31, 2020 $1.4B +13.9% $26.6B 5.2% AdvertisingExpense 10-K Feb 3, 2023
FY2019 Dec 31, 2019 $1.2B +3.0% $25.9B 4.7% AdvertisingExpense 10-K Feb 4, 2022
FY2018 Dec 31, 2018 $1.2B -6.0% $25.9B 4.5% AdvertisingExpense 10-K Feb 5, 2021
FY2017 Dec 31, 2017 $1.2B -10.6% $25.9B 4.8% AdvertisingExpense 10-K Feb 7, 2020
FY2016 Dec 31, 2016 $1.4B -9.5% $25.9B 5.4% AdvertisingExpense 10-K Feb 8, 2019
FY2015 Dec 31, 2015 $1.5B -0.6% $29.6B 5.2% AdvertisingExpense 10-K Feb 9, 2018
FY2014 Dec 31, 2014 $1.6B -9.8% $34.2B 4.5% AdvertisingExpense 10-K Feb 24, 2017
FY2013 Dec 31, 2013 $1.7B -5.2% $35.3B 4.9% AdvertisingExpense 10-K Feb 19, 2016
FY2012 Dec 31, 2012 $1.8B -2.4% $35B 5.2% AdvertisingExpense 10-K Feb 20, 2015
FY2011 Dec 31, 2011 $1.9B +7.6% $35.8B 5.2% AdvertisingExpense 10-K Mar 3, 2014
FY2010 Dec 31, 2010 $1.7B +9.4% $31.5B 5.5% AdvertisingExpense 10-K Feb 25, 2013
FY2009 Dec 31, 2009 $1.6B -1.1% $38.8B 4.1% AdvertisingExpense 10-K Feb 27, 2012
FY2008 Dec 31, 2008 $1.6B n/a $40.5B 3.9% AdvertisingExpense 10-K Feb 28, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Mondelez in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
38 MercadoLibre $1.7B 5.8% +60.5% FY2025
39 Visa $1.7B 4.2% +7.9% FY2025
40 Mondelez $1.7B 4.3% -21.6% FY2025
41 Coty $1.6B 27.7% +2.1% FY2026
42 DoorDash $1.6B 11.7% +23.1% FY2025
43 Johnson & Johnson $1.6B 1.7% +166.7% FY2025
44 NetEase $1.6B 9.9% +6.7% FY2025

Full ranking of 336 companies · Biggest cuts #10

Questions

How much does Mondelez spend on advertising?

Mondelez spent $1.7B on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 4, 2026.

What percentage of revenue does Mondelez spend on advertising?

4.3% of revenue in fiscal 2025 ($1.7B of $38.5B). The median across the 336 companies tracked is 5.2%.

Is Mondelez spending more on advertising?

No. Ad spend fell 21.6% in fiscal 2025 from fiscal 2024.

How does Mondelez rank by advertising spend?

#40 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Mondelez's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 4, 2026
Accession number
0001628280-26-005345
Company
Mondelez International, Inc., CIK 1103982, SIC 2000 (Food and Kindred Products)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Mondelez advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 4, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/mondelez-international/advertising-spend/
Download
CSV, all years · CSV, all 336 companies