Coty advertising spend, FY2026
Coty (COTY) reported $1.6B of advertising expense for the fiscal year ended Jun 30, 2026. That is 27.7% of revenue of $5.8B. Up 2.1% from FY2025.
Key facts
- Ad spend is 1.7x its FY2016 level ($968M).
- The highest year on file is FY2017 at $1.9B; FY2026 is 15% below it.
- Largest increase +94.6% in FY2017; largest cut -23.4% in FY2021.
- Ad spend is 27.7% of revenue, up from 22.2% in FY2021.
- Coty spends more on advertising than 88% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 5.3x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jun 30, 2026 | $1.6B | +2.1% | $5.8B | 27.7% | AdvertisingExpense | 10-K Aug 20, 2026 |
| FY2025 | Jun 30, 2025 | $1.6B | -3.1% | $5.9B | 26.7% | AdvertisingExpense | 10-K Aug 20, 2026 |
| FY2024 | Jun 30, 2024 | $1.6B | +9.9% | $6.1B | 26.6% | AdvertisingExpense | 10-K Aug 20, 2026 |
| FY2023 | Jun 30, 2023 | $1.5B | +1.0% | $5.6B | 26.6% | AdvertisingExpense | 10-K Aug 21, 2025 |
| FY2022 | Jun 30, 2022 | $1.5B | +42.3% | $5.3B | 27.6% | AdvertisingExpense | 10-K Aug 20, 2024 |
| FY2021 | Jun 30, 2021 | $1B | -23.4% | $4.6B | 22.2% | AdvertisingExpense | 10-K Aug 22, 2023 |
| FY2020 | Jun 30, 2020 | $1.3B | -15.8% | $4.7B | 28.5% | AdvertisingExpense | 10-K Aug 25, 2022 |
| FY2019 | Jun 30, 2019 | $1.6B | -13.1% | $6.3B | 25.4% | AdvertisingExpense | 10-K Aug 26, 2021 |
| FY2018 | Jun 30, 2018 | $1.8B | -2.5% | $6.8B | 26.8% | AdvertisingExpense | 10-K Aug 27, 2020 |
| FY2017 | Jun 30, 2017 | $1.9B | +94.6% | $7.7B | 24.6% | AdvertisingExpense | 10-K Aug 28, 2019 |
| FY2016 | Jun 30, 2016 | $968M | -4.0% | n/a | n/a | AdvertisingExpense | 10-K Aug 21, 2018 |
| FY2015 | Jun 30, 2015 | $1B | n/a | n/a | n/a | AdvertisingExpense | 10-K Aug 23, 2017 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Coty in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 38 | MercadoLibre | $1.7B | 5.8% | +60.5% | FY2025 |
| 39 | Visa | $1.7B | 4.2% | +7.9% | FY2025 |
| 40 | Mondelez | $1.7B | 4.3% | -21.6% | FY2025 |
| 41 | Coty | $1.6B | 27.7% | +2.1% | FY2026 |
| 42 | DoorDash | $1.6B | 11.7% | +23.1% | FY2025 |
| 43 | Johnson & Johnson | $1.6B | 1.7% | +166.7% | FY2025 |
| 44 | NetEase | $1.6B | 9.9% | +6.7% | FY2025 |
Full ranking of 336 companies · Biggest increases #218 · Highest ad-to-revenue #16
Questions
How much does Coty spend on advertising?
Coty spent $1.6B on advertising in fiscal 2026, the year ended Jun 30, 2026, according to its 10-K filed Aug 20, 2026.
What percentage of revenue does Coty spend on advertising?
27.7% of revenue in fiscal 2026 ($1.6B of $5.8B). The median across the 336 companies tracked is 5.2%.
Is Coty spending more on advertising?
Yes. Ad spend rose 2.1% in fiscal 2026 from fiscal 2025.
How does Coty rank by advertising spend?
#41 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Coty's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Aug 20, 2026
- Accession number
0001024305-26-000048- Company
- COTY INC., CIK 1024305, SIC 2844 (Perfumes, Cosmetics & Other Toilet Preparations)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Coty advertising spend, FY2015-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/coty/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies