DoorDash advertising spend, FY2025

DoorDash (DASH) reported $1.6B of advertising expense for the fiscal year ended Dec 31, 2025. That is 11.7% of revenue of $13.7B. Up 23.1% from FY2024.

Ad spend, FY2025
$1.6B
year ended Dec 31, 2025
Change vs prior year
+23.1%
vs FY2024
Share of revenue
11.7%
of $13.7B revenue
Rank by ad spend
#42
of 336 companies

Key facts

  • Ad spend is 2.3x its FY2020 level ($698M), slower than revenue (4.8x).
  • FY2025 is the highest year on file, going back to FY2018.
  • Largest increase +450.6% in FY2019; largest cut -8.3% in FY2022.
  • Ad spend is 11.7% of revenue, down from 24.2% in FY2020.
  • DoorDash spends more on advertising than 87% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.2x the median of 5.2%.

Ad spend by fiscal year

$0 $500M $1B $1.5B $2B FY2018 (ended 2018-12-31): $81M 2018 FY2019 (ended 2019-12-31): $446M 2019 FY2020 (ended 2020-12-31): $698M 2020 FY2021 (ended 2021-12-31): $1.2B 2021 FY2022 (ended 2022-12-31): $1.1B 2022 FY2023 (ended 2023-12-31): $1.3B 2023 FY2024 (ended 2024-12-31): $1.3B 2024 FY2025 (ended 2025-12-31): $1.6B 2025 $1.6B

Ad spend as % of revenue

0% 20% 40% 60% FY2018 (ended 2018-12-31): 27.8% 2018 FY2019 (ended 2019-12-31): 50.4% 2019 FY2020 (ended 2020-12-31): 24.2% 2020 FY2021 (ended 2021-12-31): 24.5% 2021 FY2022 (ended 2022-12-31): 16.7% 2022 FY2023 (ended 2023-12-31): 15.1% 2023 FY2024 (ended 2024-12-31): 12.1% 2024 FY2025 (ended 2025-12-31): 11.7% 2025 11.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $1.6B +23.1% $13.7B 11.7% AdvertisingExpense 10-K/A May 6, 2026
FY2024 Dec 31, 2024 $1.3B 0.0% $10.7B 12.1% AdvertisingExpense 10-K/A May 6, 2026
FY2023 Dec 31, 2023 $1.3B +18.2% $8.6B 15.1% AdvertisingExpense 10-K/A May 6, 2026
FY2022 Dec 31, 2022 $1.1B -8.3% $6.6B 16.7% AdvertisingExpense 10-K Feb 14, 2025
FY2021 Dec 31, 2021 $1.2B +71.9% $4.9B 24.5% AdvertisingExpense 10-K Feb 20, 2024
FY2020 Dec 31, 2020 $698M +56.5% $2.9B 24.2% AdvertisingExpense 10-K Feb 27, 2023
FY2019 Dec 31, 2019 $446M +450.6% $885M 50.4% AdvertisingExpense 10-K Mar 1, 2022
FY2018 Dec 31, 2018 $81M n/a $291M 27.8% AdvertisingExpense 10-K Mar 5, 2021

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to DoorDash in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
38 MercadoLibre $1.7B 5.8% +60.5% FY2025
39 Visa $1.7B 4.2% +7.9% FY2025
40 Mondelez $1.7B 4.3% -21.6% FY2025
41 Coty $1.6B 27.7% +2.1% FY2026
42 DoorDash $1.6B 11.7% +23.1% FY2025
43 Johnson & Johnson $1.6B 1.7% +166.7% FY2025
44 NetEase $1.6B 9.9% +6.7% FY2025

Full ranking of 336 companies · Biggest increases #65

Questions

How much does DoorDash spend on advertising?

DoorDash spent $1.6B on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K/A filed May 6, 2026.

What percentage of revenue does DoorDash spend on advertising?

11.7% of revenue in fiscal 2025 ($1.6B of $13.7B). The median across the 336 companies tracked is 5.2%.

Is DoorDash spending more on advertising?

Yes. Ad spend rose 23.1% in fiscal 2025 from fiscal 2024.

How does DoorDash rank by advertising spend?

#42 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does DoorDash's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K/A for FY2025, filed May 6, 2026
Accession number
0001792789-26-000035
Company
DoorDash, Inc., CIK 1792789, SIC 7389 (Services-Business Services, NEC)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
DoorDash advertising spend, FY2018-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K/A filed May 6, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/doordash/advertising-spend/
Download
CSV, all years · CSV, all 336 companies