Stride advertising spend, FY2026

Stride (LRN) reported $92.1M of advertising expense for the fiscal year ended Jun 30, 2026. That is 3.7% of revenue of $2.5B. Down 11.1% from FY2025.

Ad spend, FY2026
$92.1M
year ended Jun 30, 2026
Change vs prior year
-11.1%
vs FY2025
Share of revenue
3.7%
of $2.5B revenue
Rank by ad spend
#336
of 336 companies

Key facts

  • Ad spend is 2.5x its FY2016 level ($36.8M), slower than revenue (2.9x).
  • The highest year on file is FY2025 at $104M; FY2026 is 11% below it.
  • Largest increase +66.1% in FY2020; largest cut -26.6% in FY2015.
  • Ad spend is 3.7% of revenue, down from 3.9% in FY2021.
  • Stride spends more on advertising than 0% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2014 (ended 2014-06-30): $40.3M 2014 FY2015 (ended 2015-06-30): $29.6M FY2016 (ended 2016-06-30): $36.8M 2016 FY2017 (ended 2017-06-30): $36.8M FY2018 (ended 2018-06-30): $37.5M 2018 FY2019 (ended 2019-06-30): $38M FY2020 (ended 2020-06-30): $63.1M 2020 FY2021 (ended 2021-06-30): $60.3M FY2022 (ended 2022-06-30): $86.5M 2022 FY2023 (ended 2023-06-30): $96.8M FY2024 (ended 2024-06-30): $96.5M 2024 FY2025 (ended 2025-06-30): $104M FY2026 (ended 2026-06-30): $92.1M 2026 $92.1M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2014 (ended 2014-06-30): 4.4% 2014 FY2015 (ended 2015-06-30): 3.1% FY2016 (ended 2016-06-30): 4.2% 2016 FY2017 (ended 2017-06-30): 4.1% FY2018 (ended 2018-06-30): 4.1% 2018 FY2019 (ended 2019-06-30): 3.7% FY2020 (ended 2020-06-30): 6.1% 2020 FY2021 (ended 2021-06-30): 3.9% FY2022 (ended 2022-06-30): 5.1% 2022 FY2023 (ended 2023-06-30): 5.3% FY2024 (ended 2024-06-30): 4.7% 2024 FY2025 (ended 2025-06-30): 4.3% FY2026 (ended 2026-06-30): 3.7% 2026 3.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jun 30, 2026 $92.1M -11.1% $2.5B 3.7% MarketingAndAdvertisingExpense 10-K Aug 5, 2026
FY2025 Jun 30, 2025 $104M +7.4% $2.4B 4.3% MarketingAndAdvertisingExpense 10-K Aug 5, 2026
FY2024 Jun 30, 2024 $96.5M -0.3% $2B 4.7% MarketingAndAdvertisingExpense 10-K Aug 5, 2026
FY2023 Jun 30, 2023 $96.8M +11.9% $1.8B 5.3% MarketingAndAdvertisingExpense 10-K Aug 6, 2025
FY2022 Jun 30, 2022 $86.5M +43.4% $1.7B 5.1% MarketingAndAdvertisingExpense 10-K Aug 7, 2024
FY2021 Jun 30, 2021 $60.3M -4.4% $1.5B 3.9% MarketingAndAdvertisingExpense 10-K Aug 16, 2023
FY2020 Jun 30, 2020 $63.1M +66.1% $1B 6.1% MarketingAndAdvertisingExpense 10-K Aug 10, 2022
FY2019 Jun 30, 2019 $38M +1.3% $1B 3.7% MarketingAndAdvertisingExpense 10-K Aug 11, 2021
FY2018 Jun 30, 2018 $37.5M +1.9% $918M 4.1% MarketingAndAdvertisingExpense 10-K Aug 12, 2020
FY2017 Jun 30, 2017 $36.8M 0.0% $889M 4.1% MarketingAndAdvertisingExpense 10-K Aug 8, 2018
FY2016 Jun 30, 2016 $36.8M +24.3% $873M 4.2% MarketingAndAdvertisingExpense 10-K Aug 7, 2019
FY2015 Jun 30, 2015 $29.6M -26.6% $948M 3.1% MarketingAndAdvertisingExpense 10-K Aug 9, 2017
FY2014 Jun 30, 2014 $40.3M n/a $920M 4.4% MarketingAndAdvertisingExpense 10-K Aug 9, 2016

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Stride in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
330 Interactive Brokers Group $102M 1.6% +52.2% FY2025
331 Churchill Downs $102M 3.5% +12.3% FY2025
332 AutoZone $101M 0.5% -7.6% FY2026
333 Sonic Automotive $101M 0.7% +19.8% FY2025
334 A. O. Smith $101M 2.6% +0.8% FY2025
335 Alaska Air Group $101M 0.7% +4.1% FY2025
336 Stride $92.1M 3.7% -11.1% FY2026

Full ranking of 336 companies · Biggest cuts #27

Questions

How much does Stride spend on advertising?

Stride spent $92.1M on advertising in fiscal 2026, the year ended Jun 30, 2026, according to its 10-K filed Aug 5, 2026.

What percentage of revenue does Stride spend on advertising?

3.7% of revenue in fiscal 2026 ($92.1M of $2.5B). The median across the 336 companies tracked is 5.2%.

Is Stride spending more on advertising?

No. Ad spend fell 11.1% in fiscal 2026 from fiscal 2025.

How does Stride rank by advertising spend?

#336 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Stride's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2026, filed Aug 5, 2026
Accession number
0001104659-26-090515
Company
Stride, Inc., CIK 1157408, SIC 8200 (Services-Educational Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Stride advertising spend, FY2014-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 5, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/stride/advertising-spend/
Download
CSV, all years · CSV, all 336 companies