G-III Apparel Group advertising spend, FY2026

G-III Apparel Group (GIII) reported $139M of advertising expense for the fiscal year ended Jan 31, 2026. That is 4.7% of revenue of $3B. Down 4.4% from FY2025.

Ad spend, FY2026
$139M
year ended Jan 31, 2026
Change vs prior year
-4.4%
vs FY2025
Share of revenue
4.7%
of $3B revenue
Rank by ad spend
#275
of 336 companies

Key facts

  • Ad spend is 1.7x its FY2016 level ($81.9M).
  • The highest year on file is FY2025 at $145M; FY2026 is 4% below it.
  • Largest increase +68.4% in FY2022; largest cut -41.6% in FY2021.
  • Ad spend is 4.7% of revenue, up from 2.7% in FY2021.
  • G-III Apparel Group spends more on advertising than 18% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is close to the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2011 (ended 2011-01-31): $36.4M FY2012 (ended 2012-01-31): $43.8M 2012 FY2013 (ended 2013-01-31): $54.1M FY2014 (ended 2014-01-31): $62.3M 2014 FY2015 (ended 2015-01-31): $71.5M FY2016 (ended 2016-01-31): $81.9M 2016 FY2017 (ended 2017-01-31): $89.5M FY2018 (ended 2018-01-31): $106M 2018 FY2019 (ended 2019-01-31): $87.8M FY2020 (ended 2020-01-31): $94.7M 2020 FY2021 (ended 2021-01-31): $55.3M FY2022 (ended 2022-01-31): $93.1M 2022 FY2023 (ended 2023-01-31): $132M FY2024 (ended 2024-01-31): $122M 2024 FY2025 (ended 2025-01-31): $145M FY2026 (ended 2026-01-31): $139M 2026 $139M

Ad spend as % of revenue

0% 2% 4% 6% FY2011 (ended 2011-01-31): n/a FY2012 (ended 2012-01-31): n/a 2012 FY2013 (ended 2013-01-31): n/a FY2014 (ended 2014-01-31): n/a 2014 FY2015 (ended 2015-01-31): n/a FY2016 (ended 2016-01-31): n/a 2016 FY2017 (ended 2017-01-31): 3.8% FY2018 (ended 2018-01-31): 3.8% 2018 FY2019 (ended 2019-01-31): 2.9% FY2020 (ended 2020-01-31): 3.0% 2020 FY2021 (ended 2021-01-31): 2.7% FY2022 (ended 2022-01-31): 3.4% 2022 FY2023 (ended 2023-01-31): 4.1% FY2024 (ended 2024-01-31): 3.9% 2024 FY2025 (ended 2025-01-31): 4.6% FY2026 (ended 2026-01-31): 4.7% 2026 4.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 31, 2026 $139M -4.4% $3B 4.7% AdvertisingExpense 10-K Mar 24, 2026
FY2025 Jan 31, 2025 $145M +19.5% $3.2B 4.6% AdvertisingExpense 10-K Mar 24, 2026
FY2024 Jan 31, 2024 $122M -7.5% $3.1B 3.9% AdvertisingExpense 10-K Mar 24, 2026
FY2023 Jan 31, 2023 $132M +41.4% $3.2B 4.1% AdvertisingExpense 10-K Mar 24, 2025
FY2022 Jan 31, 2022 $93.1M +68.4% $2.8B 3.4% AdvertisingExpense 10-K Mar 25, 2024
FY2021 Jan 31, 2021 $55.3M -41.6% $2.1B 2.7% AdvertisingExpense 10-K Mar 27, 2023
FY2020 Jan 31, 2020 $94.7M +7.9% $3.2B 3.0% AdvertisingExpense 10-K Mar 28, 2022
FY2019 Jan 31, 2019 $87.8M -16.9% $3.1B 2.9% AdvertisingExpense 10-K Mar 26, 2021
FY2018 Jan 31, 2018 $106M +18.0% $2.8B 3.8% AdvertisingExpense 10-K Mar 30, 2020
FY2017 Jan 31, 2017 $89.5M +9.3% $2.4B 3.8% AdvertisingExpense 10-K Mar 28, 2019
FY2016 Jan 31, 2016 $81.9M +14.5% n/a n/a AdvertisingExpense 10-K Apr 3, 2017
FY2015 Jan 31, 2015 $71.5M +14.8% n/a n/a AdvertisingExpense 10-K Apr 3, 2017
FY2014 Jan 31, 2014 $62.3M +15.2% n/a n/a AdvertisingExpense 10-K Mar 29, 2016
FY2013 Jan 31, 2013 $54.1M +23.5% n/a n/a AdvertisingExpense 10-K Mar 30, 2015
FY2012 Jan 31, 2012 $43.8M +20.3% n/a n/a AdvertisingExpense 10-K Mar 31, 2014
FY2011 Jan 31, 2011 $36.4M n/a n/a n/a AdvertisingExpense 10-K Apr 12, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to G-III Apparel Group in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
271 Owens Corning $144M 1.4% +9.1% FY2025
272 BJ's Wholesale Club $143M 0.7% +13.0% FY2026
273 Autohome $143M 15.5% -19.0% FY2025
274 Genesco $142M 5.8% +6.6% FY2026
275 G-III Apparel Group $139M 4.7% -4.4% FY2026
276 Bumble $138M 14.3% -39.0% FY2025
277 Webull $136M 23.8% -2.0% FY2025

Full ranking of 336 companies · Biggest cuts #55

Questions

How much does G-III Apparel Group spend on advertising?

G-III Apparel Group spent $139M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 24, 2026.

What percentage of revenue does G-III Apparel Group spend on advertising?

4.7% of revenue in fiscal 2026 ($139M of $3B). The median across the 336 companies tracked is 5.2%.

Is G-III Apparel Group spending more on advertising?

No. Ad spend fell 4.4% in fiscal 2026 from fiscal 2025.

How does G-III Apparel Group rank by advertising spend?

#275 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does G-III Apparel Group's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Mar 24, 2026
Accession number
0001104659-26-033891
Company
G III APPAREL GROUP LTD /DE/, CIK 821002, SIC 2300 (Apparel & Other Finishd Prods of Fabrics & Similar Matl)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
G-III Apparel Group advertising spend, FY2011-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 24, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/g-iii-apparel-group/advertising-spend/
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