SelectQuote advertising spend, FY2026
SelectQuote (SLQT) reported $258M of advertising expense for the fiscal year ended Jun 30, 2026. That is 16.0% of revenue of $1.6B. Down 2.0% from FY2025.
Key facts
- Ad spend is 22% below its FY2021 level ($329M), while revenue grew 1.7x.
- The highest year on file is FY2022 at $418M; FY2026 is 38% below it.
- Largest increase +102.3% in FY2021; largest cut -42.0% in FY2023.
- Ad spend has fallen 2 years in a row.
- Ad spend is 16.0% of revenue, down from 35.4% in FY2021.
- SelectQuote spends more on advertising than 44% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 3.1x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jun 30, 2026 | $258M | -2.0% | $1.6B | 16.0% | AdvertisingExpense | 10-K Aug 25, 2026 |
| FY2025 | Jun 30, 2025 | $264M | -10.5% | $1.5B | 17.3% | AdvertisingExpense | 10-K Aug 25, 2026 |
| FY2024 | Jun 30, 2024 | $295M | +21.5% | $1.3B | 22.3% | AdvertisingExpense | 10-K Aug 25, 2026 |
| FY2023 | Jun 30, 2023 | $243M | -42.0% | $1B | 24.2% | AdvertisingExpense | 10-K Aug 21, 2025 |
| FY2022 | Jun 30, 2022 | $418M | +26.9% | $764M | 54.7% | AdvertisingExpense | 10-K Sep 13, 2024 |
| FY2021 | Jun 30, 2021 | $329M | +102.3% | $930M | 35.4% | AdvertisingExpense | 10-K Sep 13, 2023 |
| FY2020 | Jun 30, 2020 | $163M | +63.0% | $529M | 30.8% | AdvertisingExpense | 10-K Aug 29, 2022 |
| FY2019 | Jun 30, 2019 | $99.9M | +33.9% | $337M | 29.6% | AdvertisingExpense | 10-K/A Feb 14, 2022 |
| FY2018 | Jun 30, 2018 | $74.6M | n/a | $234M | 31.9% | AdvertisingExpense | 10-K Sep 10, 2020 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to SelectQuote in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 185 | Sirius XM | $262M | 3.1% | -29.9% | FY2025 |
| 186 | Wingstop | $262M | 37.5% | +12.1% | FY2025 |
| 187 | SelectQuote | $258M | 16.0% | -2.0% | FY2026 |
| 188 | Lithia Motors | $257M | 0.7% | +2.5% | FY2025 |
| 189 | Remitly Global | $255M | 15.6% | +13.2% | FY2025 |
| 190 | Bath & Body Works | $255M | 3.5% | +5.4% | FY2026 |
| 191 | Optimum Communications | $253M | 2.9% | -3.9% | FY2025 |
Full ranking of 336 companies · Biggest cuts #75 · Highest ad-to-revenue #47
Questions
How much does SelectQuote spend on advertising?
SelectQuote spent $258M on advertising in fiscal 2026, the year ended Jun 30, 2026, according to its 10-K filed Aug 25, 2026.
What percentage of revenue does SelectQuote spend on advertising?
16.0% of revenue in fiscal 2026 ($258M of $1.6B). The median across the 336 companies tracked is 5.2%.
Is SelectQuote spending more on advertising?
No. Ad spend fell 2.0% in fiscal 2026 from fiscal 2025. It has fallen 2 years in a row.
How does SelectQuote rank by advertising spend?
#187 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does SelectQuote's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Aug 25, 2026
- Accession number
0001794783-26-000057- Company
- SelectQuote, Inc., CIK 1794783, SIC 6411 (Insurance Agents, Brokers & Service)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- SelectQuote advertising spend, FY2018-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 25, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/selectquote/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies