Optimum Communications advertising spend, FY2025
Optimum Communications (OPTU) reported $253M of advertising expense for the fiscal year ended Dec 31, 2025. That is 2.9% of revenue of $8.6B. Down 3.9% from FY2024.
Key facts
- Ad spend is 1.2x its FY2020 level ($213M), faster than revenue (0.9x).
- The highest year on file is FY2022 at $300M; FY2025 is 15% below it.
- Largest increase +65.4% in FY2017; largest cut -15.3% in FY2023.
- Ad spend is 2.9% of revenue, up from 2.2% in FY2020.
- Optimum Communications spends more on advertising than 43% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $253M | -3.9% | $8.6B | 2.9% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2024 | Dec 31, 2024 | $264M | +3.8% | $9B | 2.9% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2023 | Dec 31, 2023 | $254M | -15.3% | $9.2B | 2.7% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2022 | Dec 31, 2022 | $300M | +9.1% | $9.6B | 3.1% | AdvertisingExpense | 10-K Feb 13, 2025 |
| FY2021 | Dec 31, 2021 | $275M | +28.7% | $10.1B | 2.7% | AdvertisingExpense | 10-K/A Aug 1, 2024 |
| FY2020 | Dec 31, 2020 | $213M | -8.5% | $9.9B | 2.2% | AdvertisingExpense | 10-K Feb 23, 2023 |
| FY2019 | Dec 31, 2019 | $233M | -2.9% | $9.8B | 2.4% | AdvertisingExpense | 10-K Feb 16, 2022 |
| FY2018 | Dec 31, 2018 | $240M | +7.2% | $9.6B | 2.5% | AdvertisingExpense | 10-K Feb 12, 2021 |
| FY2017 | Dec 31, 2017 | $224M | +65.4% | $9.3B | 2.4% | AdvertisingExpense | 10-K Feb 14, 2020 |
| FY2016 | Dec 31, 2016 | $136M | n/a | $6B | 2.3% | AdvertisingExpense | 10-K Mar 1, 2019 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Optimum Communications in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 188 | Lithia Motors | $257M | 0.7% | +2.5% | FY2025 |
| 189 | Remitly Global | $255M | 15.6% | +13.2% | FY2025 |
| 190 | Bath & Body Works | $255M | 3.5% | +5.4% | FY2026 |
| 191 | Optimum Communications | $253M | 2.9% | -3.9% | FY2025 |
| 192 | S&P Global | $252M | 1.6% | +10.0% | FY2025 |
| 193 | American Eagle Outfitters | $251M | 4.5% | +21.8% | FY2026 |
| 194 | United Airlines | $250M | 0.4% | +6.4% | FY2025 |
Questions
How much does Optimum Communications spend on advertising?
Optimum Communications spent $253M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 13, 2026.
What percentage of revenue does Optimum Communications spend on advertising?
2.9% of revenue in fiscal 2025 ($253M of $8.6B). The median across the 336 companies tracked is 5.2%.
Is Optimum Communications spending more on advertising?
No. Ad spend fell 3.9% in fiscal 2025 from fiscal 2024.
How does Optimum Communications rank by advertising spend?
#191 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Optimum Communications's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 13, 2026
- Accession number
0001702780-26-000013- Company
- Optimum Communications, Inc., CIK 1702780, SIC 4841 (Cable & Other Pay Television Services)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Optimum Communications advertising spend, FY2016-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/optimum-communications/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies